Bob Moore now at Citadel

[rapking]

Bob Moore (former CBS/LA ) is now in the command chair at Los Angeles Citadel's cluster . Bob Moore replaces John Davison.

 

[rwagoner]

How long will it be before Kato gets a new show on all-talk KLOS?

 

[RicoGregg]

Let's not forget the "unforgettable" Voxx, the rock n' roll psychic.

Uh, on second thought....

 

[Beachdog]

Bob Moore should bring a solid revenue stream to the Citadel combo. That said, KABC can attract better talent and build its audience. KLOS will also have a better chance at being relevant. Something that I think it's had a hard time with these last few years.

 

[SuperRadioFan]

KLOS will also have a better chance at being relevant. Something that I think it's had a hard time with these last few years.

Beachdog, can you elaborate on this? What would "being relevant" mean re. KLOS? What do you propose they do differently? Thanks

 

[david]

Beachdog, can you elaborate on this? What would "being relevant" mean re. KLOS? What do you propose they do differently? Thanks

My proposed fixes for KLOS:
* Return to being a rock station - not just classic rock, but all rock, including indie and new rock
* Mark & Brian weekends only - develop a new AM Drive show
* Street cred - KLOS (and KMET too back in the day) were everywhere - on the street, on billboards, concerts. Be viral, be visible, be active
* Local - Los Angeles is in the name (K-LOS), so be an LA station. Get behind and tout local bands. This will also carry the added benefit of seeing them corralling their fans to tune into 95.5

 

[SuperRadioFan]

My proposed fixes for KLOS:
* Return to being a rock station - not just classic rock, but all rock, including indie and new rock

I like this idea. There's no rock station in LA like 105.3 in San Diego, but would LA support such a station? Could grab the Indie fans though.

* Mark & Brian weekends only - develop a new AM Drive show

While I LOVE this idea, David, I think M&B continue to get strong ratings. I doubt they'd ditch their cash cow. Am I wrong about their ratings, David Eduardo or Glenn? For me I never "got" the deal with Mark & Brian. I like either good rock/pop music on my morning commute or talk radio (Handel). I never understood the appeal of M&B.

* Street cred - KLOS (and KMET too back in the day) were everywhere - on the street, on billboards, concerts. Be viral, be visible, be active

Yeh, but this is 2009, those were the 70s and 80s. And doesn't it cost $$$ in support personnel for any "on the street" scenes? I think they already are involved with many charitible events and some concerts aren't they?

* Local - Los Angeles is in the name (K-LOS), so be an LA station. Get behind and tout local bands. This will also carry the added benefit of seeing them corralling their fans to tune into 95.5

Yes, whatever happened to "Local Licks"? Guess few tuned in. Let's face it, oldies are gone from the radio, classic hits are now mostly 70s and 80s; classic rock will eventually be a dinosaur as boomers continue to age and drop out of the listening pool and the fabled 25-54 demo. So that's why I agree about the infusing of new music into the mix.

 

[davideduardo]

While I LOVE this idea, David, I think M&B continue to get strong ratings. I doubt they'd ditch their cash cow. Am I wrong about their ratings, David Eduardo or Glenn? For me I never "got" the deal with Mark & Brian. I like either good rock/pop music on my morning commute or talk radio (Handel). I never understood the appeal of M&B.

In 25-54, the Mark and Brian shares are consistently, in the PPM, just under double the shares for 10 AM to Midnight M-F and Saturday-Sunday.

Yes, whatever happened to "Local Licks"? Guess few tuned in. Let's face it, oldies are gone from the radio, classic hits are now mostly 70s and 80s; classic rock will eventually be a dinosaur as boomers continue to age and drop out of the listening pool and the fabled 25-54 demo. So that's why I agree about the infusing of new music into the mix.

Local music shows generally come from an attempt to sound hip. They rarely work, as the good bands are signed, and the ones that aren't often present legal issues as to rights, etc. In the diary world, the overall enhancement to image may have been worth it. In the PPM, where we would see how horrendously an hour or so of unfamiliar songs by unknpwn artsts does, such a show would not last.

 

[radioresearcher]

Beachdog, can you elaborate on this? What would "being relevant" mean re. KLOS? What do you propose they do differently? Thanks

My proposed fixes for KLOS:
* Return to being a rock station - not just classic rock, but all rock, including indie and new rock
* Mark & Brian weekends only - develop a new AM Drive show
* Street cred - KLOS (and KMET too back in the day) were everywhere - on the street, on billboards, concerts. Be viral, be visible, be active
* Local - Los Angeles is in the name (K-LOS), so be an LA station. Get behind and tout local bands. This will also carry the added benefit of seeing them corralling their fans to tune into 95.5

If I were a professor at USC, I'd give you an F for that Mark & Brian comment

They are generally top 3 25-54 and I believe were No. 1 25-54 in some of the most recent weeklies in morning drive.

Why would you move the one of the top rated (if not top rated) Los Angeles morning show in the most lucrative demo to weekends and try to develop something new?

Your "cred" is gone with me.

 

[LARadioNUT]

Bababooey

 

[david]

If I were a professor at USC, I'd give you an F for that Mark & Brian comment
They are generally top 3 25-54 and I believe were No. 1 25-54 in some of the most recent weeklies in morning drive.
Why would you move the one of the top rated (if not top rated) Los Angeles morning show in the most lucrative demo to weekends and try to develop something new?
Your "cred" is gone with me.

Any astute academic in the field of marketing would teach you about the product life cycle and how new product introduction is generally prescribed during the Maturity phase, BEFORE the Decline phase commences or accelerates. In the case of M&B, the viability you discuss is at the tail end of their Maturity phase. Much as David Letterman is 10 years past his prime, but still relevant - he is unsure himself as to if he will renew for another term when his current contract ends. M&B are also (at least) 10 years past their prime, less relevant (IMHO) to the day-to-day buzz of most Angelinos than Ryan Seacrest, Kevin & Bean, Bill Handel, etc. A similar argument to yours could have been made when KIIS decided to replace Rick Dees in AM Drive, and that prescient move has paid off quite nicely for them.

PS 1...I actually teach a university class at an LA area university (not USC, BTW) and thus know a thing or two about applying grades and assessing work on the basis of research and conclusions derived, regardless of my own personal bias.
PS 2...Is this a case of a person with a Westwood bias who's vision is thus clouded to all things from that other marvelous campus just due south of Downtown LA? If so, let me offer that I'm one Trojan who can indeed praise UCLA as highly as I praise USC. Too bad your ilk have trouble doing the same, and are so quick to revoke "cred" from similar boosters (in this case boosters of LA Radio), as at the end of the day we should all be homers for LA and SoCal in general, in the areas of broadcasting, business, sports, etc.

 

[radioresearcher]

If I were a professor at USC, I'd give you an F for that Mark & Brian comment
They are generally top 3 25-54 and I believe were No. 1 25-54 in some of the most recent weeklies in morning drive.
Why would you move the one of the top rated (if not top rated) Los Angeles morning show in the most lucrative demo to weekends and try to develop something new?
Your "cred" is gone with me.

Any astute academic in the field of marketing would teach you about the product life cycle and how new product introduction is generally prescribed during the Maturity phase, BEFORE the Decline phase commences or accelerates. In the case of M&B, the viability you discuss is at the tail end of their Maturity phase. Much as David Letterman is 10 years past his prime, but still relevant - he is unsure himself as to if he will renew for another term when his current contract ends. M&B are also (at least) 10 years past their prime, less relevant (IMHO) to the day-to-day buzz of most Angelinos than Ryan Seacrest, Kevin & Bean, Bill Handel, etc. A similar argument to yours could have been made when KIIS decided to replace Rick Dees in AM Drive, and that prescient move has paid off quite nicely for them.

PS 1...I actually teach a university class at an LA area university (not USC, BTW) and thus know a thing or two about applying grades and assessing work on the basis of research and conclusions derived, regardless of my own personal bias.
PS 2...Is this a case of a person with a Westwood bias who's vision is thus clouded to all things from that other marvelous campus just due south of Downtown LA? If so, let me offer that I'm one Trojan who can indeed praise UCLA as highly as I praise USC. Too bad your ilk have trouble doing the same, and are so quick to revoke "cred" from similar boosters (in this case boosters of LA Radio), as at the end of the day we should all be homers for LA and SoCal in general, in the areas of broadcasting, business, sports, etc.

David:

I agree we are all homers for L.A. Radio and many of your thoughts are valid.

However, to compare the Rick Dees comparison with Mark & Brian is apples and oranges.

* Mark & Brian still have appeal to their target demo: Men 25-54 (and I believe both are still in that age group). Mark & Brian outperform the rest of KLOS by a 2-1 margin - so they can still relate to their audience.

* Rick Dees was not longer near the KIIS demo when they replaced him with Ryan. Dees was underperforming the other dayparts on KIIS.

With radio having its challenges (as most all media is right now), it's hard to change underperforming stations or personalities - much less the #1 morning show 25-54 in the #1 radio revenue market in the world.

The challenge for KLOS is to find a way to keep that audience that listens to M&B in mornings and recycle to their other dayparts.

That's really my point...


BTW ... as much as will admit I am not fan of USC athletics or their ethics (they have none) - they have an excellent school and I have several friends who graduated from there.

 

[4UH8SIMBKAGN]

Just for the record (I know it's Gary Lycan and a few days old).

"Could Howard Stern come to KLOS?"

http://www.ocregister.com/articles/howard-stern-klos-2306994-gary-lycan

Note the "major talent" line.

 

[SuperRadioFan]

Given today's rumors about KLSX and CHR, what about the possibility of Tom Leykis coming to KLOS or KABC given Bob Moore is now there? (Leykis would have to revert back to his old days/topics if KABC)

Re. KLOS since Moore said one of his priorities would be to lock in Mark & Brian for a longer deal, where would KLOS even schedule Leykis and/or Howard Stern?

 

[4UH8SIMBKAGN]

Given today's rumors about KLSX and CHR, what about the possibility of Tom Leykis coming to KLOS or KABC given Bob Moore is now there? (Leykis would have to revert back to his old days/topics if KABC)

Re. KLOS since Moore said one of his priorities would be to lock in Mark & Brian for a longer deal, where would KLOS even schedule Leykis and/or Howard Stern?

Leykis could go on afternoons on KLOS which I would see as a fit for personality in the morning and afternoon with demo ratings to boot. KABC needs a morning show, too, but I'd see him less likely in there.

Unless Sirius XM releases Stern or allows a syndication deal, he's still got a few years left on his contract. I wouldn't count on that based on the moves made at Sirius XM with John Malone today. Stern would certainly replace anyone including Mark & Brian. No if's, and's or but's.

 

[radioresearcher]

Given today's rumors about KLSX and CHR, what about the possibility of Tom Leykis coming to KLOS or KABC given Bob Moore is now there? (Leykis would have to revert back to his old days/topics if KABC)

Re. KLOS since Moore said one of his priorities would be to lock in Mark & Brian for a longer deal, where would KLOS even schedule Leykis and/or Howard Stern?

Leykis could go on afternoons on KLOS which I would see as a fit for personality in the morning and afternoon with demo ratings to boot. KABC needs a morning show, too, but I'd see him less likely in there.

Unless Sirius XM releases Stern or allows a syndication deal, he's still got a few years left on his contract. I wouldn't count on that based on the moves made at Sirius XM with John Malone today. Stern would certainly replace anyone including Mark & Brian. No if's, and's or but's.

KLOS is generally top 3 25-54 in mornings and then drops 50%.

KLSX has been strong of late 10a-7p in the same male 25-54 demo.

If KLSX suddenly flipped, seems like an opportunity for SOMEONE to pick up this void.

Talk is moving to FM in PPM - just depends on how is there to make it work...

 

[4UH8SIMBKAGN]

Bob Moore is on with Conway on KLSX right now.