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Bob Pittman: Radio is "completely undervalued"

multiplex said:
In just about any other business, you can't function well unless you're offering a product that customers want. Especially over the past three decades, radio seemingly only considers its "customers" to be banks, advertisers and other radio companies that might acquire stations.
Click to expand...

Who pays? Listeners or advertisers? But as Pittman points out, radio's problem isn't a lack of listeners.

The problem you describe isn't limited to radio. Lots of businesses seem more focused on their internal issues than catering to customers. I really am starting to think this is a generational thing.
 
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