I nearly suggested something similar. Bobby Flay has a few handfuls of restaurants that he either owns or has a hand in, he's written more than a dozen books and seems to have more than enough to keep him busy. Also, when you think about it, he's really one of the last remaining Food Network "stars" from the era when he started. Others like Paula Deen, Emeril Lagasse, Andrew Zimmern, Alton Brown and Rachael Ray have all moved on. Part of me believes Flay most likely threw out a number and said if they can match that, he'd stay. If not, he's got plenty of other projects to tend to.