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Bobby Rich

T

tcsnrayp

Guest
I was dialing around Saturday and stopped to listen to the 70's special on mix. I was surprised to hear Bobby Rich doing a live jock shift. What really got me is the guy is a great jock. I knew he and Brad do a pretty decent morning show but who knew the guy could crank out the hits like a legit 70's jock? My favorite set was his intro to Oye Como Va. Went something like Oye Como Va means OH MY SANTANA or in Yiddish OYE VEY COMO VA. Maybe loses something in translation but he pulled it off and I had to laugh out loud.
 
I don't know who Cloud 95's regular midday Saturday jock is,
but Bobby seems to "fill-in" on that shift at least once a month.

And he was a legit 70s jock...El Lay (KHJ), San Diego (KFMB-FM),
among others.
 
Yup,
He also came back and did B100 in San Diego again until 1991, and then came back a year later on Mix94.9, (but that was shortlived, unfortunately). He's a great morning personality and a good programmer too.
 
Garrett said:
Yup,
He also came back and did B100 in San Diego again until 1991, and then came back a year later on Mix94.9, (but that was shortlived, unfortunately). He's a great morning personality and a good programmer too.

Cornfused here... I thought KMXZ did not become "mix94.9" until sometime in the mid 90's?
 
I know Bobby from his days as the pd of 99x WXLO. His first night on the air he used the name "Dr. X" Since there was another "Dr. X" in the news charged with murdering his wife, Bobby went on the air with a different name for his second show. His "No Bee Gees Weekends" during the Saturday Night Fever craze were a stroke of genius. I'm waiting for a brave CHR pd to do a "no hip hop weekend".
 
tcsnrayp said:
Garrett said:
Yup,
He also came back and did B100 in San Diego again until 1991, and then came back a year later on Mix94.9, (but that was shortlived, unfortunately). He's a great morning personality and a good programmer too.

Cornfused here... I thought KMXZ did not become "mix94.9" until sometime in the mid 90's?

Different Mix. Bobby went to KMRX (Mix 94.9), San Diego to re-create the Rich Brothers morning show. The GM blew him out for refusing to follow a directive to stop using "Rufus The Weather Dog". Bobby used the severance check to buy a piece of a Tucson station and a year after that, assumed PD/Mornings at 94.9/MIXfm (the reverse of the phrasing in San Diego), Tucson.

The San Diego station became KBZT.

And Bobby Rich can crank the hits better than just about anyone else, having done so on KSTT, Davenport....WAVZ, New Haven....KHJ, Los Angeles...KFMB-AM (where he re-invented Adult Contemporary radio and inspired me to stay in the biz) and KFMB-FM (B-100), San Diego....WXLO (99X) New York...KHTZ, Los Angeles...KFI, Los Angeles....WWSH, Philadelphia and doubtless one or two others I've zoned.

---Michael Hagerty
 
The time-line, as I understand it:
1975 - 1978, 1984-1990 B100
1991 KRMX (The Right Mix) Mix94.9

KBZT (K-BEST95) was the name of 94.9 until the late 80s,
The station spent some time as Lite94.9, then Y95, then Mix, then back to K-BEST,
Then B94.9 (all 80s).
Now they are just FM 94.9 and play alternative.
"Rich Brother" Robbin was there under Mix 94.9, KBEST 95, and came back again letter, and was
on B94.9.

By the way, they are still KBZT (although they were briefly KBST until they could get the orignals back.
 
I would love to hear Rich Bro, Bobby Rich, And Bobby Ocean do a "Post a Rama" on air in this Market.
Bob
 
I like Bobby Rich but some of this is a bit skewed. He had lousy ratings at Mix 94.9. I think he would admit that.
The Rich Bros could not compete with Jef & Jer. End of story.
 
Hmm, if I remember correctly, Jeff and Jer were passed the torch from the Rich Bros when they took over. I don't think they ever actually competed for listeners. Who would have been king? probably because of the way Morning Radio was going..it would have been Jeff and Jer..
 
michael hagerty said:
What timing! An aircheck of Bobby doing his last show at WWSH-FM, Philadelphia in 1984 has surfaced on www.reelradio.com. No surprise...it's really good.

---Michael Hagerty

Thank you for this tip! I went there and it is a collection of hundreds or possibly thousands of airchecks!! At first I wasn't going to register because it is not free. But I decided to give it a try for 12 dollars and am I ever glad I did. There is audio of just about every station and every jock of the last 30 plus years from all over the country. What a find!!! That Bobby thing from 20 years ago is surprisingly good. I have been going on almost every day and finding classic stuff.
 
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