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They'll probably be oldies again in a year. Savannah just dropped Jack-FM to return to the Oldies format they dropped a little over a year ago. The variety hits format requires a LOT of human attention to work well (like jack FM in Los Angeles..a GREAT station) It just can't be a "set it-and forget it" shuffle station..like some managers would like to think..and Ft Myers/Cape Coral/Naples isn't exactly an "edgy" market. Just my humble 2 cent opinion.
Groovin' was a unique station, and indeed a dying breed. Now we get a boring "variety" station that really only plays the "Classic Hits" format. Moreover, we get another station with absolutely no personality. Another disappointment.
The variety hits format requires a LOT of human attention to work well.
Jeff... you are absolutely right on this. Having done both, I can tell you that it's a heckuva lot easier to program a 300 song library than a 900 song library. With 900 songs 9or whatever), you have to be very careful to get the right mix because there are so many ingredients.
And from a listener's perspective, "variety" has nothing to do with 300 songs or 900 songs... it has to do with how those songs are managed. Are listeners hearing what they perceive as variety, or what they perceive as repetition? As you say, a poorly managed 900 title library can easily sound horrible.
In nearly every aspect of radio, human intervention is a crucial part of success.
Jeff... you are absolutely right on this. Having done both, I can tell you that it's a heckuva lot easier to program a 300 song library than a 900 song library. With 900 songs 9or whatever), you have to be very careful to get the right mix because there are so many ingredients.
And from a listener's perspective, "variety" has nothing to do with 300 songs or 900 songs... it has to do with how those songs are managed. Are listeners hearing what they perceive as variety, or what they perceive as repetition? As you say, a poorly managed 900 title library can easily sound horrible.
In nearly every aspect of radio, human intervention is a crucial part of success.
M
Medlin
Guest
I sampled 102.9 on Saturday for about an hour. The music sounded pretty good. But as usual with that format, the presentation was boring.
Rick- You bring up a really good point. I've heard stations with a big library sound more repetitive that stations with smaller ones. This comes down to bad Selector maintenance. I've seen so many databases that have the same songs playing in the same day-part for weeks on end. How many PD's take the time to analyze their clocks and rotation rules to make sure songs are rotating through day-parts and different quarter hours? From what I've seen and heard, not many.
-Brian Medlin
Rick- You bring up a really good point. I've heard stations with a big library sound more repetitive that stations with smaller ones. This comes down to bad Selector maintenance. I've seen so many databases that have the same songs playing in the same day-part for weeks on end. How many PD's take the time to analyze their clocks and rotation rules to make sure songs are rotating through day-parts and different quarter hours? From what I've seen and heard, not many.
-Brian Medlin
RFJunkie said:How many PD's take the time to analyze their clocks and rotation rules to make sure songs are rotating through day-parts and different quarter hours? From what I've seen and heard, not many.
-Brian Medlin
Hey Brian-- Not many, probably because they're hoping IT eventually gives them a working computer, and they're stuck in endless meetings about how radio isn't about programming anymore, it's all about the INTERNET. So why would a PD pay close attention to the details that make a radio station SOUND great, when all the messages from the Banker/Owners have them looking elsewhere? It ain't radio and it ain't satellite and it ain't streaming... Why, it does all of those things and none of them well. Do I hear the seagulls flying into town again???
Yes, WJGO went from being unique to a more me-too format, and very lily white! I don't hear anything there I could hear somewhere else. Plus, their format will steal audience from one of the other stations they own in that market, WSGL.
At least it's cheap and allowed them to fire someone.
Been there and done that, sadly.
At least it's cheap and allowed them to fire someone.
Been there and done that, sadly.
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