I just saw a short but to the point TV commercial for BobFM right before kickoff of the Steeler game, that slot isn't cheap. Bob must be serious
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Bob's on TV
- Thread starter radioalogo
- Start date
R
Radio_Realist
Guest
> I just saw a short but to the point TV commercial for BobFM
> right before kickoff of the Steeler game, that slot isn't
> cheap. Bob must be serious
Serious, probably. Not very smart about how to get the biggest bang for their advertising dollar, definitely.
> right before kickoff of the Steeler game, that slot isn't
> cheap. Bob must be serious
Serious, probably. Not very smart about how to get the biggest bang for their advertising dollar, definitely.
All I know is
I was talking to a friend (non-radio person) the other day about the format, and we both agreed that we might- when we're digging on the radio for a good song- stop in the middle when one of our favorites is on- but no way will we stick around to listen to the next one.
Nor will we actively look to Bob for our favorite songs as we don't want to wait through three songs we don't like to get to it.
And as far as staying for the ads . . . no way!
<P ID="edit"><FONT class="small">Edited by Pratte4Life on 11/29/05 04:47 AM.</FONT></P>
I was talking to a friend (non-radio person) the other day about the format, and we both agreed that we might- when we're digging on the radio for a good song- stop in the middle when one of our favorites is on- but no way will we stick around to listen to the next one.
Nor will we actively look to Bob for our favorite songs as we don't want to wait through three songs we don't like to get to it.
And as far as staying for the ads . . . no way!
<P ID="edit"><FONT class="small">Edited by Pratte4Life on 11/29/05 04:47 AM.</FONT></P>
> > I just saw a short but to the point TV commercial for
> BobFM
> > right before kickoff of the Steeler game, that slot isn't
> > cheap. Bob must be serious
>
> Serious, probably. Not very smart about how to get the
> biggest bang for their advertising dollar, definitely.
>
Realist, this IS Steel City Media. They were probably jizzing in their pants when they saw it on TV yesterday. I saw it on GMA, Action News and the Steelers pre-game show. Let's just see how long it goes on. I'm sure there ARE other mediums for more effective ad response, but question 1 is how willing is SCM to spend on it?
> BobFM
> > right before kickoff of the Steeler game, that slot isn't
> > cheap. Bob must be serious
>
> Serious, probably. Not very smart about how to get the
> biggest bang for their advertising dollar, definitely.
>
Realist, this IS Steel City Media. They were probably jizzing in their pants when they saw it on TV yesterday. I saw it on GMA, Action News and the Steelers pre-game show. Let's just see how long it goes on. I'm sure there ARE other mediums for more effective ad response, but question 1 is how willing is SCM to spend on it?
> They ran :15 second bookends. Good position before kickoff.
> Not a good buy if they landed in the 3rd or 4th quarter
> tonight. Steelers look bad, I'm ready to shut off the set!
> Peace...Out.
>
Isn't that the truth? People are already in a bad mood during the 3rd quarter of the game
I still haven't seen a Bob billboard in the Monroeville area
> Not a good buy if they landed in the 3rd or 4th quarter
> tonight. Steelers look bad, I'm ready to shut off the set!
> Peace...Out.
>
Isn't that the truth? People are already in a bad mood during the 3rd quarter of the game
I still haven't seen a Bob billboard in the Monroeville area
R
Radio_Realist
Guest
> > > I just saw a short but to the point TV commercial for
> > BobFM
> > > right before kickoff of the Steeler game, that slot
> isn't
> > > cheap. Bob must be serious
> >
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
I was referring to Steel City Media spending TOO MUCH money, not to them not spending enough. TV spots like the ones they ran are excellent at building brand name awareness, but they aren't as effective at being a call to action.
If an advertiser has deep pockets, TV ads like Steel City ran for Bob would have a great synergy with good Point-Of-Purchase advertising. If you run an ad for a brand of beer, when the customer gets into the beer store and sees the related P.O.S. ad that echoes the themes of the TV spot, the TV commercials have primed him to respond positively. In advertising, that's a killer one-two punch.
But when you want people to tune their car radios to your station, the chances that they'll remember your TV commercial from the night before aren't all that good. "Next day" responses for evening TV ads are seldom even as good as direct mail advertising, when a 1% response is considered good. For the money that Steel City paid for those television spots, they could have put up far more "Point of Sale" ads that radio listeners would see when they're in their cars and can take the action of tuning to 96.9 right then and there, on the spot.
However, there is a major upside to the television ads over and above attracting listeners. That's to make it easier for the Steel City sales staff when they call on potential clients who don't use ad agencies or marketing consultants to determine how they'll spend their advertising dollars. From what I've heard of commercials on the stations that I do listen to, I'd guess that a large proportion of those buying local radio airtime are "do it yourself" advertisers who don't use agencies or consultants.
When you're trying to sell a local restaurant owner, car dealer, or other local business owner airtime on your station, his perceptions of how successful your station is has far more meaning to him than Arbitron numbers. Every airtime salesman I ever met already understands this, while many on-air personalities I've known don't.
> > BobFM
> > > right before kickoff of the Steeler game, that slot
> isn't
> > > cheap. Bob must be serious
> >
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
I was referring to Steel City Media spending TOO MUCH money, not to them not spending enough. TV spots like the ones they ran are excellent at building brand name awareness, but they aren't as effective at being a call to action.
If an advertiser has deep pockets, TV ads like Steel City ran for Bob would have a great synergy with good Point-Of-Purchase advertising. If you run an ad for a brand of beer, when the customer gets into the beer store and sees the related P.O.S. ad that echoes the themes of the TV spot, the TV commercials have primed him to respond positively. In advertising, that's a killer one-two punch.
But when you want people to tune their car radios to your station, the chances that they'll remember your TV commercial from the night before aren't all that good. "Next day" responses for evening TV ads are seldom even as good as direct mail advertising, when a 1% response is considered good. For the money that Steel City paid for those television spots, they could have put up far more "Point of Sale" ads that radio listeners would see when they're in their cars and can take the action of tuning to 96.9 right then and there, on the spot.
However, there is a major upside to the television ads over and above attracting listeners. That's to make it easier for the Steel City sales staff when they call on potential clients who don't use ad agencies or marketing consultants to determine how they'll spend their advertising dollars. From what I've heard of commercials on the stations that I do listen to, I'd guess that a large proportion of those buying local radio airtime are "do it yourself" advertisers who don't use agencies or consultants.
When you're trying to sell a local restaurant owner, car dealer, or other local business owner airtime on your station, his perceptions of how successful your station is has far more meaning to him than Arbitron numbers. Every airtime salesman I ever met already understands this, while many on-air personalities I've known don't.
M
Mrmusic
Guest
> > > I just saw a short but to the point TV commercial for
> > BobFM
> > > right before kickoff of the Steeler game, that slot
> isn't
> > > cheap. Bob must be serious
> >
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
>
SCM had primo spot on tv. And, they are running ads throughout different dayparts. TV ads is what all radio stations should aspire.
Far as I'm concerned, they're doing the right thing by putting all their eggs into the tv basket.
Mr. Music
> > BobFM
> > > right before kickoff of the Steeler game, that slot
> isn't
> > > cheap. Bob must be serious
> >
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
>
SCM had primo spot on tv. And, they are running ads throughout different dayparts. TV ads is what all radio stations should aspire.
Far as I'm concerned, they're doing the right thing by putting all their eggs into the tv basket.
Mr. Music
P
Part-timer
Guest
At least he didn't say billboards.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
"With God as my witness, I could have sworn turkeys could fly."</P>
R
Radio_Realist
Guest
> At least he didn't say billboards.
Just out of curiosity, and given your extensive experience in ALL media and in advertising and marketing, what advertising medium do YOU find most effective at informing potential listeners about your radio station WHILE THEY ARE DRIVING IN THEIR CARS, LISTENING TO THE RADIO?
How would you tell potential listeners about your radio station so that they can tune in your station the instant that they receive your message?
Do you suggest telemarketing to cell phone lists?
Just out of curiosity, and given your extensive experience in ALL media and in advertising and marketing, what advertising medium do YOU find most effective at informing potential listeners about your radio station WHILE THEY ARE DRIVING IN THEIR CARS, LISTENING TO THE RADIO?
How would you tell potential listeners about your radio station so that they can tune in your station the instant that they receive your message?
Do you suggest telemarketing to cell phone lists?
P
Part-timer
Guest
> > At least he didn't say billboards.
>
> Just out of curiosity, and given your extensive experience
> in ALL media and in advertising and marketing, what
> advertising medium do YOU find most effective at informing
> potential listeners about your radio station WHILE THEY ARE
> DRIVING IN THEIR CARS, LISTENING TO THE RADIO?
>
> How would you tell potential listeners about your radio
> station so that they can tune in your station the instant
> that they receive your message?
>
> Do you suggest telemarketing to cell phone lists?
>
If you haven't figured it out by now, my only objective is to irritate you.
Actually the POS idea's not bad, but I think more appropriate for a long-term build after you've created some sampling with spots during the most-watched programs in town, like maybe the Stillers on Monday night Football.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
>
> Just out of curiosity, and given your extensive experience
> in ALL media and in advertising and marketing, what
> advertising medium do YOU find most effective at informing
> potential listeners about your radio station WHILE THEY ARE
> DRIVING IN THEIR CARS, LISTENING TO THE RADIO?
>
> How would you tell potential listeners about your radio
> station so that they can tune in your station the instant
> that they receive your message?
>
> Do you suggest telemarketing to cell phone lists?
>
If you haven't figured it out by now, my only objective is to irritate you.
Actually the POS idea's not bad, but I think more appropriate for a long-term build after you've created some sampling with spots during the most-watched programs in town, like maybe the Stillers on Monday night Football.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
R
Radio_Realist
Guest
> Actually the POS idea's not bad, but I think more
> appropriate for a long-term build after you've created some
> sampling with spots during the most-watched programs in
> town, like maybe the Stillers on Monday night Football.
You might think that, if you simply went by your own gut feelings and intuition. But just as you wouldn't decide which songs to put on the air, or how big to make a playlist without consulting the testing and research data, one shouldn't plan an advertising strategy without consulting similar research data. And the research data shows that television commercials like the ones that Steel City ran on the football game aren't very cost-effective. They don't buy enough extra listeners to pay for themselves.
I'm not saying that they don't attract listeners. I'm saying that they too expensive to attract listeners profitably.
> appropriate for a long-term build after you've created some
> sampling with spots during the most-watched programs in
> town, like maybe the Stillers on Monday night Football.
You might think that, if you simply went by your own gut feelings and intuition. But just as you wouldn't decide which songs to put on the air, or how big to make a playlist without consulting the testing and research data, one shouldn't plan an advertising strategy without consulting similar research data. And the research data shows that television commercials like the ones that Steel City ran on the football game aren't very cost-effective. They don't buy enough extra listeners to pay for themselves.
I'm not saying that they don't attract listeners. I'm saying that they too expensive to attract listeners profitably.
O
OldiesCat
Guest
No kidding. I'm not sure how much of a BIGGER bang-for-the-buck you can get than being in a Steelers broadcast and during GMA. Sounds like a smart media buyer.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
>
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
> >
> Realist, this IS Steel City Media. They were probably
> jizzing in their pants when they saw it on TV yesterday. I
> saw it on GMA, Action News and the Steelers pre-game show.
> Let's just see how long it goes on. I'm sure there ARE
> other mediums for more effective ad response, but question 1
> is how willing is SCM to spend on it?
>
> > Serious, probably. Not very smart about how to get the
> > biggest bang for their advertising dollar, definitely.
O
OldiesCat
Guest
he doesn't get it- ever.
>
> If you haven't figured it out by now, my only objective is to irritate you.
>
> Actually the POS idea's not bad, but I think more
> appropriate for a long-term build after you've created some
> sampling with spots during the most-watched programs in
> town, like maybe the Stillers on Monday night Football.
>
>
> If you haven't figured it out by now, my only objective is to irritate you.
>
> Actually the POS idea's not bad, but I think more
> appropriate for a long-term build after you've created some
> sampling with spots during the most-watched programs in
> town, like maybe the Stillers on Monday night Football.
>
R
Radio_Realist
Guest
I thought you worked in radio for years and years and years. When did you suddenly gain decades of television experience as well?
To someone who hasn't seen the research, who doesn't know the results of the market testing, any time you have a bunch of people see your ad would seem like a good thing. But bang-for-the-buck is measured by comparing how many "sales" (ie. how many people tuned in to 96.9 the next day) to how much it cost to run the ad.
Now, try to follow this next bit. Testing and research has proven that no matter how many people see your ad on television one night, very, very few of them will remember it the next morning, and even fewer than that will take action because of the ad.
Let me put it in terms you might understand. It might seem to someone who doesn't have much experience or training in radio that audiences who like songs by a given artist would also like other songs by the same artist. But those of you who pay attention to TESTING AND RESEARCH know that only the specific songs that are tested are "hits", and are therefore the only songs that should be played. You've been going on and on and on for some time about how the size and content of radio stations playlists is determined by testing and research, not but intuitive gut reactions.
Well, marketing works the same way. It doesn't matter if people who don't work in the marketing industry (like you) have strong gut reactions that spending a whopping big pile of money to be on MNF should pull in lots more listeners. The TESTING AND RESEARCH indicates that one or two TV impressions, no matter what program they're on, don't translate into enough sales to justify the expense.
You can spout off about your opinions until the cows come home, but TESTING AND RESEARCH indicate that your opinion is incorrect.
Now, will WRRK get some people to tune in and sample BOB as a result of those commercials? Yes, they will get "some". But the size of that "some", when compared to how much money they spent, will indicate that the return on investment for those ads isn't all that great.
I'm tempted to also mention how weak the creative aspect of the BOB spots were, but since you're in Detroit and didn't see the spots anyway, I won't bother.
> No kidding. I'm not sure how much of a BIGGER
> bang-for-the-buck you can get than being in a Steelers
> broadcast and during GMA. Sounds like a smart media buyer.
>
>
> > >
> > Realist, this IS Steel City Media. They were probably
> > jizzing in their pants when they saw it on TV yesterday.
> I
> > saw it on GMA, Action News and the Steelers pre-game show.
>
> > Let's just see how long it goes on. I'm sure there ARE
> > other mediums for more effective ad response, but question
> 1
> > is how willing is SCM to spend on it?
> >
> > > Serious, probably. Not very smart about how to get the
> > > biggest bang for their advertising dollar, definitely.
>
To someone who hasn't seen the research, who doesn't know the results of the market testing, any time you have a bunch of people see your ad would seem like a good thing. But bang-for-the-buck is measured by comparing how many "sales" (ie. how many people tuned in to 96.9 the next day) to how much it cost to run the ad.
Now, try to follow this next bit. Testing and research has proven that no matter how many people see your ad on television one night, very, very few of them will remember it the next morning, and even fewer than that will take action because of the ad.
Let me put it in terms you might understand. It might seem to someone who doesn't have much experience or training in radio that audiences who like songs by a given artist would also like other songs by the same artist. But those of you who pay attention to TESTING AND RESEARCH know that only the specific songs that are tested are "hits", and are therefore the only songs that should be played. You've been going on and on and on for some time about how the size and content of radio stations playlists is determined by testing and research, not but intuitive gut reactions.
Well, marketing works the same way. It doesn't matter if people who don't work in the marketing industry (like you) have strong gut reactions that spending a whopping big pile of money to be on MNF should pull in lots more listeners. The TESTING AND RESEARCH indicates that one or two TV impressions, no matter what program they're on, don't translate into enough sales to justify the expense.
You can spout off about your opinions until the cows come home, but TESTING AND RESEARCH indicate that your opinion is incorrect.
Now, will WRRK get some people to tune in and sample BOB as a result of those commercials? Yes, they will get "some". But the size of that "some", when compared to how much money they spent, will indicate that the return on investment for those ads isn't all that great.
I'm tempted to also mention how weak the creative aspect of the BOB spots were, but since you're in Detroit and didn't see the spots anyway, I won't bother.
> No kidding. I'm not sure how much of a BIGGER
> bang-for-the-buck you can get than being in a Steelers
> broadcast and during GMA. Sounds like a smart media buyer.
>
>
> > >
> > Realist, this IS Steel City Media. They were probably
> > jizzing in their pants when they saw it on TV yesterday.
> I
> > saw it on GMA, Action News and the Steelers pre-game show.
>
> > Let's just see how long it goes on. I'm sure there ARE
> > other mediums for more effective ad response, but question
> 1
> > is how willing is SCM to spend on it?
> >
> > > Serious, probably. Not very smart about how to get the
> > > biggest bang for their advertising dollar, definitely.
>
> To someone who hasn't seen the research, who doesn't know
> the results of the market testing, any time you have a bunch
> of people see your ad would seem like a good thing. But
> bang-for-the-buck is measured by comparing how many "sales"
> (ie. how many people tuned in to 96.9 the next day) to how
> much it cost to run the ad.
Understood....BOB's mission is to gain LISTENERS, not necessairly (sic?) ADVERTISERS. Besides, if you're watching the Steelers and see the ad, are you going to immediately turn away from the game to listen to BOB? I doubt it. Point well taken, Realist.
> Now, try to follow this next bit. Testing and research has
> proven that no matter how many people see your ad on
> television one night, very, very few of them will remember
> it the next morning, and even fewer than that will take
> action because of the ad.
I would suppose that television, like any other medium, is designed for impulse reaction, i.e. a hamburger joint puts on an ad showing their latest creation, and tries to get the viewer/listener/reader to react ASAP and go there to try it. Showing BOB at home doesn't necessarily mean they'll switch right away to the radio.
> Let me put it in terms you might understand. It might seem
> to someone who doesn't have much experience or training in
> radio that audiences who like songs by a given artist would
> also like other songs by the same artist.
Boy, do I know THAT! How may times I was on the air and drunks called in screaming for a particular artist!
> But those of you who pay attention to TESTING AND RESEARCH know that only the
> specific songs that are tested are "hits", and are therefore
> the only songs that should be played. You've been going on
> and on and on for some time about how the size and content
> of radio stations playlists is determined by testing and
> research, not but intuitive gut reactions.
IMHO, one main reason why terrestial radio suffers. PDs who are pavlov dogs to higher-ups.
> Well, marketing works the same way. It doesn't matter if
> people who don't work in the marketing industry (like you)
> have strong gut reactions that spending a whopping big pile
> of money to be on MNF should pull in lots more listeners.
> The TESTING AND RESEARCH indicates that one or two TV
> impressions, no matter what program they're on, don't
> translate into enough sales to justify the expense.
>
> You can spout off about your opinions until the cows come
> home, but TESTING AND RESEARCH indicate that your opinion is
> incorrect.
>
> Now, will WRRK get some people to tune in and sample BOB as
> a result of those commercials? Yes, they will get "some".
> But the size of that "some", when compared to how much money
> they spent, will indicate that the return on investment for
> those ads isn't all that great.
Again, point well taken. It's ad dollars that drive success for a radio station. Besides, not everyone who sees the commercials and tune into the station fills out an Arbitron diary.
>
> I'm tempted to also mention how weak the creative aspect of
> the BOB spots were, but since you're in Detroit and didn't
> see the spots anyway, I won't bother.
Well, to fill those from other markets in, it's kind of "if you've seen it before, you've seen it again." To me, it looks like they changed the graphics to accomodate BOB FM 96.9. The voice is the same one who does the imaging liners on the radio, so he could've been heaven knows where voicing the spots from....BTW it's Mike McKay....at least 'DVE's latest w/Jim & Randy have them at the Mellon Arena. BOB only REMEMBERS the Stanley Theater.
> the results of the market testing, any time you have a bunch
> of people see your ad would seem like a good thing. But
> bang-for-the-buck is measured by comparing how many "sales"
> (ie. how many people tuned in to 96.9 the next day) to how
> much it cost to run the ad.
Understood....BOB's mission is to gain LISTENERS, not necessairly (sic?) ADVERTISERS. Besides, if you're watching the Steelers and see the ad, are you going to immediately turn away from the game to listen to BOB? I doubt it. Point well taken, Realist.
> Now, try to follow this next bit. Testing and research has
> proven that no matter how many people see your ad on
> television one night, very, very few of them will remember
> it the next morning, and even fewer than that will take
> action because of the ad.
I would suppose that television, like any other medium, is designed for impulse reaction, i.e. a hamburger joint puts on an ad showing their latest creation, and tries to get the viewer/listener/reader to react ASAP and go there to try it. Showing BOB at home doesn't necessarily mean they'll switch right away to the radio.
> Let me put it in terms you might understand. It might seem
> to someone who doesn't have much experience or training in
> radio that audiences who like songs by a given artist would
> also like other songs by the same artist.
Boy, do I know THAT! How may times I was on the air and drunks called in screaming for a particular artist!
> But those of you who pay attention to TESTING AND RESEARCH know that only the
> specific songs that are tested are "hits", and are therefore
> the only songs that should be played. You've been going on
> and on and on for some time about how the size and content
> of radio stations playlists is determined by testing and
> research, not but intuitive gut reactions.
IMHO, one main reason why terrestial radio suffers. PDs who are pavlov dogs to higher-ups.
> Well, marketing works the same way. It doesn't matter if
> people who don't work in the marketing industry (like you)
> have strong gut reactions that spending a whopping big pile
> of money to be on MNF should pull in lots more listeners.
> The TESTING AND RESEARCH indicates that one or two TV
> impressions, no matter what program they're on, don't
> translate into enough sales to justify the expense.
>
> You can spout off about your opinions until the cows come
> home, but TESTING AND RESEARCH indicate that your opinion is
> incorrect.
>
> Now, will WRRK get some people to tune in and sample BOB as
> a result of those commercials? Yes, they will get "some".
> But the size of that "some", when compared to how much money
> they spent, will indicate that the return on investment for
> those ads isn't all that great.
Again, point well taken. It's ad dollars that drive success for a radio station. Besides, not everyone who sees the commercials and tune into the station fills out an Arbitron diary.
>
> I'm tempted to also mention how weak the creative aspect of
> the BOB spots were, but since you're in Detroit and didn't
> see the spots anyway, I won't bother.
Well, to fill those from other markets in, it's kind of "if you've seen it before, you've seen it again." To me, it looks like they changed the graphics to accomodate BOB FM 96.9. The voice is the same one who does the imaging liners on the radio, so he could've been heaven knows where voicing the spots from....BTW it's Mike McKay....at least 'DVE's latest w/Jim & Randy have them at the Mellon Arena. BOB only REMEMBERS the Stanley Theater.
R
Radio_Realist
Guest
> Well, to fill those from other markets in, it's kind of "if
> you've seen it before, you've seen it again." To me, it
> looks like they changed the graphics to accomodate BOB FM
> 96.9. The voice is the same one who does the imaging liners
> on the radio, so he could've been heaven knows where voicing
> the spots from....BTW it's Mike McKay....at least 'DVE's
> latest w/Jim & Randy have them at the Mellon Arena. BOB
> only REMEMBERS the Stanley Theater.
It seems like there are lots and lots of generic TV spots for radio stations that you simply have to fill in the blanks for your station. Those ads with the hot babe in her underwear that WRRK used a few years back was like that.
I hope everyone understands, nothing I've said should be taken to mean that no TV spots work for radio stations ever. A good spot, or even a half-decent spot that's run often to build multiple impressions on a selected target audience can do wonders at establishing synergy with other media. If Steel City had run that same spot often on selected cable stations that appealed to their target audience for multiple impressions, the ads would sell the brand name concept of BOB radio, and then their billboards would be even more effective as a POS ad.
> you've seen it before, you've seen it again." To me, it
> looks like they changed the graphics to accomodate BOB FM
> 96.9. The voice is the same one who does the imaging liners
> on the radio, so he could've been heaven knows where voicing
> the spots from....BTW it's Mike McKay....at least 'DVE's
> latest w/Jim & Randy have them at the Mellon Arena. BOB
> only REMEMBERS the Stanley Theater.
It seems like there are lots and lots of generic TV spots for radio stations that you simply have to fill in the blanks for your station. Those ads with the hot babe in her underwear that WRRK used a few years back was like that.
I hope everyone understands, nothing I've said should be taken to mean that no TV spots work for radio stations ever. A good spot, or even a half-decent spot that's run often to build multiple impressions on a selected target audience can do wonders at establishing synergy with other media. If Steel City had run that same spot often on selected cable stations that appealed to their target audience for multiple impressions, the ads would sell the brand name concept of BOB radio, and then their billboards would be even more effective as a POS ad.
P
Part-timer
Guest
> I'm not saying that they don't attract listeners. I'm saying
> that they too expensive to attract listeners profitably.
>
Then maybe a big piece-of-crap purple bus. Oops, they already did that 20 years ago...<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
> that they too expensive to attract listeners profitably.
>
Then maybe a big piece-of-crap purple bus. Oops, they already did that 20 years ago...<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
R
Radio_Realist
Guest
> > I'm not saying that they don't attract listeners. I'm
> saying
> > that they too expensive to attract listeners profitably.
> >
>
> Then maybe a big piece-of-crap purple bus. Oops, they
> already did that 20 years ago...
PAT already has too many piece-of-crap purple (and other colored) busses cluttering up the roadways.
> saying
> > that they too expensive to attract listeners profitably.
> >
>
> Then maybe a big piece-of-crap purple bus. Oops, they
> already did that 20 years ago...
PAT already has too many piece-of-crap purple (and other colored) busses cluttering up the roadways.
P
Part-timer
Guest
> > > I'm not saying that they don't attract listeners. I'm
> > saying
> > > that they too expensive to attract listeners profitably.
>
> > >
> >
> > Then maybe a big piece-of-crap purple bus. Oops, they
> > already did that 20 years ago...
>
> PAT already has too many piece-of-crap purple (and other
> colored) busses cluttering up the roadways.
>
I guess you don't remeber the Magic Y97 Magic Bus....
you had to be there to believe it.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
> > saying
> > > that they too expensive to attract listeners profitably.
>
> > >
> >
> > Then maybe a big piece-of-crap purple bus. Oops, they
> > already did that 20 years ago...
>
> PAT already has too many piece-of-crap purple (and other
> colored) busses cluttering up the roadways.
>
I guess you don't remeber the Magic Y97 Magic Bus....
you had to be there to believe it.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
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