Bold and The Beautiful is now the most watched soap

[genius]

How the mighty the Young and The Restless has fallen due to bad quality.

https://www.soapoperanetwork.com/20...-in-viewers-all-demos-for-the-first-time-ever

 

[crainbebo]

Came right out of left field. Way to go B&B!

 

[AbrahamJSimpson]

And The Bold & The Beautiful is good quality?

 

[anotherguyTN]

How much of it could be because of being preempted by press conferences less then The Young and the restless?

 

[Kelly A]

How much of it could be because of being preempted by press conferences less then The Young and the restless?

Because the B&B wouldn't have received credit if interrupted by a presser.

 

[Y2kTheNewOldies]

How much of it could be because of being preempted by press conferences less then The Young and the restless?

Could Network on demand apps such as All Access owned by Viacom be a factor too for B&B's viewership?

I know in some cities like San Francisco, Sacramento and Los Angeles where CBS O&O's are located they have to be on standby for press conferences just in case the Mayors of Sacramento, San Francisco, Oakland, San Jose and Los Angeles , County Leaders and the Governor all have to do COVID-19 Updates in their jurisdictions.

 

[Don CT]

Does a half hour soap mean better ratings? B&B always seemed to be marketed to a younger audience.

 

[AbrahamJSimpson]

How is it marketed to a younger audience? The promos for the soaps airing during CBS's daytime lineup are virtually indistinguishable.

 

[Don CT]

How is it marketed to a younger audience? The promos for the soaps airing during CBS's daytime lineup are virtually indistinguishable.

Don't forget that people have been home from work for 2 weeks now. I'm sure more are watching daytime TV.

 

[AbrahamJSimpson]

Sure. But that would generally be a “tide raising all boats” scenario, with some variance for news. And you also have more people home with kids—so probably a good chunk of viewing devoted to kids shows.

I’m not seeing how B&B would jump more than its peers simply because of the virus. Or put another way, that the ranking would be different in the absence of the virus.

 

[brian4]

I watch both part time (DVR on Fridays, when something big happens). B&B just paid off a HUGE storyline (Phoebe is Beth) which brought eyeballs. Y&R, IMO, hasn't had anything 'big' since the end of the J.T. Hellstorm storyline, return of Adam Newman and death of Neal Winters in Spring/Summer 2019.