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Bold Move?

S

SirRoxalot

I was listening to Q107, and heard them promoting that no stopset is more than 2 minutes long. I also noticed that they run a LOT of stopsets.

So, how is this new approach with shorter, but more frequent stopsets going to fare with the listeners? Will we see this approach emulated at other stations in Canada & the US in the near future?
 
SirRoxalot said:
I was listening to Q107, and heard them promoting that no stopset is more than 2 minutes long. I also noticed that they run a LOT of stopsets.

So, how is this new approach with shorter, but more frequent stopsets going to fare with the listeners? Will we see this approach emulated at other stations in Canada & the US in the near future?
Click to expand...

I believe this to be an across the board deal for Corus (owners of Q Toronto), so the same thing should also be happening with Q107 in Calgary, but I may be wrong.

Ideas come up all the time, but not everyone agrees with what the best revenue formula is.

Clear Channel USA came up with "Blink ads" how well is that doing?
 
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