Bone to continue?

[TheRover]

The Bone is in a tough position, and the current strategy is going to make it even tougher. They need to target men, in order to benefit from the Cowboys. However, their current approach seems like a poor version of ZPS. There are other Male musical positions which could take listeners from several of the other competitors, and maintain their own identity.

It makes me wonder why they'd mirror ZPS. ZPS is the firmly entrenched, heritage classic rocker of the market. Even if the Bone is wildly successful, they'll still be splitting a 2.5 share. There seems to be a whole other slice of Rock pie that's not being served. If you could take 40% ZPS, 25% Edge, and 35% of the old KEGL, you'd have a pretty good rock station.

How about.... a 100% of the "Original" Bone Formula.

The Bone is just a Jack-like format incognito.... but a "poor" one at that.

 

[pittdave]

I liked 93.3 in its original Zone formula. The "Cool Rock-Smart Pop" of the Merge left me switching channels. Memphis had a station called "The Pig" that had a real good handle on the AAA idea but it died off. It seems that AAA is really suited for 'music' people and not the LCD masses that seem to be what everything has to be programmed for.

"Oh well checkers sells better than chess" - Eddie Felson

 

[julesism]

I think someone should try AAA in DFW. I'm in Austin now and I'm glad we have KGSR

 

[charles123]

How about 98.3 KBOC??

 

[Slambang]

I think someone should try AAA in DFW. I'm in Austin now and I'm glad we have KGSR

Great idea...Why noone has actually ran a KGSR-type station in this market is beyond me. Sure, we had "The Zone" but that was more about endless alanis morisette spins 75 times a day and less about great artists like Lucinda Williams, Ani Defranco and Ozomalti,which make up a pretty decent portion of the KGSR playlist. It would take a company like emmis moving into this market to make something like that happen, seeing the now un-susquehanna will run "back to back, willy white trash butt rock" morning, noon and night.

Heres a link to the current KGSR Playlist:
http://kgsr.com/NewMusic/index.aspx

 

[johnqdoe]

I think someone should try AAA in DFW. I'm in Austin now and I'm glad we have KGSR

Great idea...Why noone has actually ran a KGSR-type station in this market is beyond me. Sure, we had "The Zone" but that was more about endless alanis morisette spins 75 times a day and less about great artists like Lucinda Williams, Ani Defranco and Ozomalti,which make up a pretty decent portion of the KGSR playlist. It would take a company like emmis moving into this market to make something like that happen, seeing the now un-susquehanna will run "back to back, willy white trash butt rock" morning, noon and night.

Heres a link to the current KGSR Playlist:
http://kgsr.com/NewMusic/index.aspx

I think the short answer is the market probably wouldn't support it. That sounds absurd when you think about how many damn people are in Dallas....But then you look at all those people a lil closer.....There's a reason why Dallas has the extremely superficial, shallow people stereotypes. For the most part, they don't care enough about the music. Folks like Bonnie Raitt and Lyle Lovett sell out Bass Hall...but great artists like the ones you listed, James McMurtry and Robert Cray can't fill the Granada. If you do attend one of those shows, you're more likely to hear people yapping about where they had dinner than to hear the artist playing. I know concerts aren't the only measure to go by here...but Dallas just doesn't seem to have 1/4 of the musical ambition that a place like Austin does.

 

[txchipk]

I think someone should try AAA in DFW. I'm in Austin now and I'm glad we have KGSR

Great idea...Why noone has actually ran a KGSR-type station in this market is beyond me. Sure, we had "The Zone" but that was more about endless alanis morisette spins 75 times a day and less about great artists like Lucinda Williams, Ani Defranco and Ozomalti,which make up a pretty decent portion of the KGSR playlist. It would take a company like emmis moving into this market to make something like that happen, seeing the now un-susquehanna will run "back to back, willy white trash butt rock" morning, noon and night.

Heres a link to the current KGSR Playlist:
http://kgsr.com/NewMusic/index.aspx

I think the short answer is the market probably wouldn't support it. That sounds absurd when you think about how many damn people are in Dallas....But then you look at all those people a lil closer.....There's a reason why Dallas has the extremely superficial, shallow people stereotypes. For the most part, they don't care enough about the music. Folks like Bonnie Raitt and Lyle Lovett sell out Bass Hall...but great artists like the ones you listed, James McMurtry and Robert Cray can't fill the Granada. If you do attend one of those shows, you're more likely to hear people yapping about where they had dinner than to hear the artist playing. I know concerts aren't the only measure to go by here...but Dallas just doesn't seem to have 1/4 of the musical ambition that a place like Austin does.

KKZN failed for many reasons...

AAA is about the white-est format ever. It has almost no appeal to anyone other than white adults. KKZN's problem is that the 93.3 facility is the worst FM signal in the market to create a format geared to a white-only crowd. Particularly at the time with a weak coverage to Collin County due to KIKT 93.5 Greenville. Susquehanna later bought KIKT and downgraded it and got 93.3 slightly re-engineered. Even now, this is the one true signal meant for a black or Hispanic-targetted demo (as opposed to Radio One/Service/Univision/Entravision/LBI collection of rim-shots on 93.7, 94.5, 98.3, 99.1, 101.7, 104.9, 105.7, 106.7, 107.1 airing formats at target audiences that mostly can't hear them).

At the time, KERA-FM 90.1 ran a similar format nights and weekends. Much like the current classic rock situation with 92.5 and 93.3 where there isn't enough audience for 2, there isn't enough audience for 1.5 either.

KGSR's ratings were in the toilet during its early days -- not until it was upgraded from a class A to a C2 and reach a demographic that would listen to it did it eventually develop. Even now, it is not an Austin powerhouse. It had a big spike in the last trend, but the previous couple of trends had it in the low 2's 12+. KKZN's ratings weren't much lower than that.

Back to the whiteness factor...AAA hasn't worked in a lot of large markets. Most of that, again, due to most large markets having sizeable ethnic populations. AAA KSCA 101.9 Los Angeles didn't burn up that market. There's certainly some music scene there, but the market is overwhelmingly ethnic. Until that format broadens its appeal beyond whites, it's going to remain an niche format. Same thing also explains country KZLA's problems in LA and lack of a country outlet in NYC. But even country has some (English-dominant) Hispanic appeal...

Back to KKZN...let's also not romanticize it. It was pretty mediocre. There were much better AAA stations in other markets (KBCO Denver, KFOG San Franciso, etc.). Perhaps a better AAA station would have been more successful. But even on 93.3, I doubt, based on its coverage area, it would ever have made anything beyond the mid-2s ratings wise.

 

[TheRover]

It would take a company like emmis moving into this market to make something like that happen, seeing the now un-susquehanna will run "back to back, willy white trash butt rock" morning, noon and night.

Yep, for The Bone's target demographic, their "Ultimate Triple Shot" would be:

"Cat Scratch Fever"

"Slow Ride"

"Still of the Night"

Their target demographic would find that hard to top, very hard to beat....

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

 

[little1]

It would take a company like emmis moving into this market to make something like that happen, seeing the now un-susquehanna will run "back to back, willy white trash butt rock" morning, noon and night.

Yep, for The Bone's target demographic, their "Ultimate Triple Shot" would be:

"Cat Scratch Fever"

"Slow Ride"

"Still of the Night"

Their target demographic would find that hard to top, very hard to beat....

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

Well, we can't all be as cool as you...

 

[TheRover]

How about goin back to .... a 100% of --- the "Original" Bone Formula.

The Bone is just a Jack-like format incognito.... but a "poor" one at that.

Further proof of 93.3 The Bone's pathetic decent into mediocrity is found on their "New" Cumulus Website:

1. There is no Longer any links to DJ's to make requests.....

2. There is no longer a "Comments" input box.

3. There is no longer a "Request" phone number posted.

See, when you already know what the "Hits" are..... you don't need to bother with any input form the "Masses"...... advertising drvien consutants have already taken care of allof that..... Just sit back and listen to what they (the consultants) have determined you will hear ! ! !

 

[charles123]

Hey, look on the bright side, the Bone's new program director was on the air yesterday talking, but who cares anymore, right. Cumulus is making a big mistake keeping this station on the air!!

 

[BabyArm]

Looks like JeffK has been fired: myspace.com/jeffk

 

[johnqdoe]

Looks like JeffK has been fired: myspace.com/jeffk

that link goes to some guy in Ohio

 

[Channing1969]

Try www.JeffK.NET and/or www.MySpace.com/JeffKNet

 

[klifhanger]

Re: Bone to continue? Jeff K is gone !

Yep Jeff K is outta there! Long overdue! The management staff had langusihed there too long allowing the station to get worse every month. Now its time to see what happens programming wise.

 

[BabyArm]

Try www.JeffK.NET and/or www.MySpace.com/JeffKNet

Whoops...thanks Channing!!! ;D

 

[TheRover]

Re: Bone to continue? Jeff K is gone !

Yep Jeff K is outta there! Long overdue! The management staff had langusihed there too long allowing the station to get worse every month. Now its time to see what happens programming wise.

Comercials, back-to-back, with split-second breaks
Morning Drive Time
Cowboy Games

This is what they are interested in spening time to Program.

Great Rock Music ---- Outside of the "Top 200" of the last 35 years..... Don't excpect anything more. They're on Top Hits Auto-Pilot for some time to come.....

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

 

[Slambang]

I think they're doing autopilot until the get the stink out. I have a serious feeling ticket may take over the FM frequency in the fall.

 

[Channing1969]

Try www.JeffK.NET and/or www.MySpace.com/JeffKNet

Whoops...thanks Channing!!! ;D

No problem-O babycakes! ;D

 

[charles123]

WHAT'S THAT SUPPOSED TO MEAN? ARE THEY GOING TO FIP BEFORE TOO LONG?