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Bonneville to announce another purchase soon

R

radiofact

Guest
A verifiable source inside Fisher says Komo, KPLZ and KVI going to Bonneville. Bonneville will simulcast KBSG on 770 and Kiro on 101.5. 1000 will become all sports and KVI will stay as is with Rush moving back over.
 
What a bunch of Horsepucky. Don't waste our time, please. :mad:
 
Right, Horsepucky. The combination would give Bonneville a lock on news in the market, as well as conservative talk. KBSG picks up a .5 - .8 share on the Am and moves into the upper 3s or 4s. Meanwhile KOMO has every sports team on it. two stations cost nothing to run, and when all is finished Bonneville really just owns 4 stations. But maybe you are right and the source is wrong...maybe we will see who is right. ;)
 
Word from my old Entercom buds is the deal is done. What a combo on the adult side. KIRO owns news, KOMO owns sports, KVI owns conservative talk. The version I heard had KBSG moving to KTTH. KBSG becomes KIRO-FM. Oldies on AM is still viable and STAR 101.5 continues. Bonneville has many solid AC and HOT/AC properties. Makes more sense than moving STAR to the AM dial and puts together a rocking combo of stations. They own News with KIRO, All sports on KOMO, Conservative Talk on KVI, HOT/AC on FM and Oldies on AM 770. Makes a ton of sense.
 
radiofact said:
A verifiable source inside Fisher says Komo, KPLZ and KVI going to Bonneville. Bonneville will simulcast KBSG on 770 and Kiro on 101.5. 1000 will become all sports and KVI will stay as is with Rush moving back over.
Click to expand...

That would be pretty cool. Tom Clendening was already shown the door earlier today at KIRO. But it would be terrible if they moved Dennis Kelly. Hopefully Bonneville will clean house over at Fisher, too. I had better convert to Mormonism.
 
KBSG to KTTH is not likely. Head honcho stated KBSG will stay where it is. Not Bonneville style to lie.
 
All this is total speculation, and IMHO, nonsense. A smart new owner would never make these multiple changes. Instead, they will look at the successful brands, make minor adjustments as needed, and then study the under-achieving stations and make changes as necessary. Bonneville is not a knee-jerk operation.
 
Anyone here on this bulletin board read the "Book of Mormon"
seems full of love.

It's a big ass church.
 
Yes, they are. But they are also cognizant of what makes money and what doesn't. One of the big misconceptions about the company is they are totally Mormon-driven. They certainly have Mormon values, but they don't lose sight of the bottom line. Factual.
 
This board is so full of crap. Bonneville execs publically and internally said they are close to a major acquisition to expand its brand in Seattle. There are really only two possibliities: Sandusky or Fisher. Fisher is a dumb move. KIRO already beats KOMO, KTTH already beats KVI and STAR 101.5 has just a couple of years to go, held up by their aging morning show, who will most surely retire soon. Sandusky is the prime stations to buy. MOVIN is exploding, Bonneville loves Soft AC and KWJZ is solid. If they buy Sandusky they buy a group on the move, plus it fills in Bonneville's cluster in Pheonix, the only other market with Sandusky stations. They will keep KIRO, KTTH and KBSG as they are, add in Sandusky, mix in promotion and advertising (which Entercom and Sandusky never did right) and you have the number one group in Seattle. You don't change formats, you just improve them, that is the Bonneville way.
 
I agree with you on this one. Why would Bonneville switch KBSG, a station that has always had good ratings? I expect no changes and I think they will buy another group, who knows which one. Bonneville did the FM news here before and it failed. It won't work here.
 
mammaknowsbest said:
If they buy Sandusky they buy a group on the move...
Click to expand...

Wouldn't this kind of purchase depend on what you want to DO with a purchase/cluster? If the goal were, as some speculated, to but "an FM stick" to put pre-planned programming on it, you wouldn't want to buy one that is on the move because the price would be high. In that scenario you look for the worst performing decent signal you can find so the owner jumps at "the banker's second offer...." (c'mon, Howie..TELL us...) "EIGHTEEEN THOUSAND dollars..." and you unload the thing.

If one wants to buy something that is a performing investment THEN you look for the stations doing something. When CBS went on its acquisition binge many years ago that was THEIR strategy ... find all the well-known heritage stations and grab the licenses. In my opinion, Entercom was other end ... find the lesser-known signals, buy 'em at a lower price, and try to turn them into something worth more.
 
talkerdjdude said:
This topic presumes Fisher would sell it's prize stations in Seattle. Unlikely.
Click to expand...

My thoughts exactly. KOMO 1000 and KOMO 4 have a good branding going. At home, for news turn to KOMO 4, in the car, go for AM 1000. It also helps to have Herb Weissbaum anchoring on KOMO 1000 and doing his segments on KOMO 4. Just enough cross over to work.
 
mammaknowsbest said:
This board is so full of crap. Bonneville execs publically and internally said they are close to a major acquisition to expand its brand in Seattle. There are really only two possibliities: Sandusky or Fisher. Fisher is a dumb move. KIRO already beats KOMO, KTTH already beats KVI and STAR 101.5 has just a couple of years to go, held up by their aging morning show, who will most surely retire soon. Sandusky is the prime stations to buy. MOVIN is exploding, Bonneville loves Soft AC and KWJZ is solid. If they buy Sandusky they buy a group on the move, plus it fills in Bonneville's cluster in Pheonix, the only other market with Sandusky stations.
Click to expand...

They'd have to divest, though. Sandusky owns, what 6 or 7 stations in Seattle, including bottom-feeders like KKNW. Now, that's a station might like to run, but doesn't seem likes it worth BI's time. Plus, here in Phoenix, Sandusky owns 3 FMs, and 2 AMs, which are nothing entities. Sure, they could sell them, but not for much.
 
Don't forget, Bonneville has been in Seattle before. (KIRO-AM-FM-TV). This company has a reputation of providing quality programming, albeit, from a conservative point of view. Yet, they operate as a money-making business and any decisions that they make are driven by the bottom-line. They have successful AC stations, and KPLZ may need to be re-positioned as such. As for KIRO and KBSG, they won't move until they are convinced that revenue can be increased by making changes. KSL in Salt Lake is successful, and they do have an FM simulcast, but that does not necessarily mean they will copy it in Seattle. These guys are smart, and they will analyze what has the highest probability of working before making changes.
 
If Bonneville moves so slowly, it may be a while (re: 4 to 6 weeks) before we know their Seattle expansion plans. One thing is for certain. If commercial news radio is to remain viable in Seattle, it will have to choose an FM application. The number one news combo in town is not KIRO or KOMO, but KUOW and KPLZ, both NPR/Public and BOTH on FM. To compete, and to stay alive, both KIRO and KOMO need each other AND an FM frequency. The truth is they are both going after a bigger slice of an ever-shrinking pie.
 
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