BONNEVILLE TO PICK UP CBS SEATTLE?

[Zeb Norris]

Bonneville does very very well with Classic Rock on "The Drive" in Chicago. Like KZOK it's deeper than a standard Classic Rock, with excellent imaging making the depth palatable.

 

[PDXREXX]

This could work. Bonneville has LA stations and a Chicago station of value. CBS can expand holdings in top ten markets while Bonneville rounds out its Seattle Cluster. Would expect Bonneville to move JACK to Soft AC and simulcast KIRO on the AM dial using KPTK. This would fit with the goals and format parameter strengths of both CBS and Bonneville. I have it on good authority that many options are being looked at by CBS including further deals to move stations to Clear Channel.

Bonneville Should Turn JACK to AC and Bring Back The KSEA Call letters But I think that a station on the central california coast is using them

 

[TVradioguru]

This could work. Bonneville has LA stations and a Chicago station of value. CBS can expand holdings in top ten markets while Bonneville rounds out its Seattle Cluster. Would expect Bonneville to move JACK to Soft AC and simulcast KIRO on the AM dial using KPTK. This would fit with the goals and format parameter strengths of both CBS and Bonneville. I have it on good authority that many options are being looked at by CBS including further deals to move stations to Clear Channel.

Bonneville Should Turn JACK to AC and Bring Back The KSEA Call letters But I think that a station on the central california coast is using them

Assuming one could pick up the calls, why would you take a format with great margins and replace it with a struggling format with a set of calls that a reasonable few remember?

I don't get it... I've seen numerous trips in Mr. Peabody's WayBack machine on this board about how great radio in the Seattle area would be if we can just bring back the old days of KYYX, KXRX, KJR, KVI, KOL, KZAM, or whatnot. Look, there's a reason those stations aren't around anymore... Either times changed, leaving their formats behind, or they were not that great to begin with.

I hate to rain on your collective parade in the New Year folks, but the fact remains that the vast majority of radio listeners in the market, any market within the span of 10-15 years, are transplants from other areas and don't get the reference to the "good-ol' days". In fact, I've just come off a road trip to the LA area where I attended a research presentation. Sadly or not, the vast majority of people who live in Los Angeles and San Francisco don't remember the rich radio history of KFI, KFRC, or KTNQ, KFRC, or KGO, nor could they care less. Regarding radio listening habits, people want the content they want when they want it. Why do you think MP3 players and IPods are so popular?

 

[radioprofessor]

Should Bonneville trade for the remaining CBS stations, which I have on good authority is in play, Tvguru is correct. Heritage formats from decades gone by make little difference unless you are going to an Oldies format, such as KFRC calls going to 1550 AM in SF. Even that move will only grab a small percentage of audience. In my humble view, if Bonneville trades for the CBS group they will invest in KMPS and KZOK. They may take JACK to SOFT AC but spoken word on FM is Bonneville's key format parameter. As in a couple of other markets I would think they would take JACK all sports and leave the KIRO AM-FM combo in place, since it has delivered huge ratings. Just a humble opinion, not fact.

 

[TakeItFromMe]

Prof. Cowboy you can be damn condesneding but I gotta say this humble ole opionion actually makes a bit o sense
Maybe i am just hungover since I generally disagree with pretty much everything you say and the pompus way you say it 8)
Taking JACK sports is a hell of an idea and gives em a huge advantage over KJR. You ain't kidding about the combo numbers of KIRO AM-FM
That combo turned out to be a case of one plus one equally threeeeeeeeeee

 

[AQH]

Bonneville Should Turn JACK to AC and Bring Back The KSEA Call letters But I think that a station on the central california coast is using them

Do you even have the faintest idea what it would take (and cost) to change a format?