So…I’ve read all your comments and here are my thoughts. It’s kind of long, so please bear with me!
I do remember the HD Radio campaign and yes, that was totally confusing, especially when a lot of markets didn’t have many HD stations. A lot of smaller markets still have 1 or 2 HD channels, with 1 or 2 subchannels. In smaller markets, most HD subchannels have an FM translator and that makes sense. Those 250 watt FM stations can cover the entire market. In large and major markets, that won’t work. However in the smaller markets, most of them don’t refer to the HD subchannel at all, so listeners just think the station is on the FM translator. There’s no need for the listener to buy an HD radio. And most of the time, the FM translators have better audio quality than the HD subchannel they’re being fed from. Again, no reason to buy an HD Radio.
I live in the Dallas-Fort Worth area, but I travel back to Illinois to visit family a couple times a year. Last May, I decided to send a message to iHeart in a market between 150 and 160. Their HD had never been synced with the FM. I explained that my mom now listens to a different station (which was true). She has HD Radio in her Acura, but the only way to disable this is through settings. On my 2020 Hyundai Elantra, there is an HD button on the main screen. Although she lives in a good coverage area for FM, HD would go in and out. I think this was partly due to spurs from the local station in her town. Anyways, the OM of the iHeart station responded to my message saying that it was just how HD radio worked. I emailed him back and explained that I lived in the DFW market and every station was synced. He then emailed me back and said another station he worked for (large market) wasn’t synced when he worked there and was kind of rude about me calling him out. I responded with an article on syncing from the HD Radio website and he said he would bring it up to his higher ups and see if this was something that they wanted to do. When I traveled back for Christmas, the audio was perfectly synced! Not a microsecond off.
Although most stations seem to be synced for the most part, there is still a bit of drifting here and there. I’ve noticed some stations seem to be spot on all the time, while others aren’t, even in DFW.
Another thing that I see a lot, is that some stations aren’t utilizing all the features. There are a LOT of stations that are just in HD, with no HD PTYs, no logos and no text. I feel that this is a waste, especially for the stations that show artist and title with RDS on FM, but have no text at all on HD. Here in DFW, one of the HD stations has a message that will show on my Sangean that says, “This is a big long message from the station.” Again, no attention to detail!
I know I’m a big radio nerd, but I programmed the hell out of the RDS at the small market station I worked for in Illinois. We had Artist/Title with Whitney Allen, I took out unnecessary words like “Now Playing”, “by” and “on” from the Dynamic Program Service. I would schedule messages for events, jocks on air, holidays, etc. We had a lot of Cubs fans and I even shot a couple messages to the RDS, the moment they won the World Series in 2016. I also would tie certain messages to trigger when certain audio files were played. Lots of stuff we could do with RDS and I definitely was using it to the full potential. I think we should treat HD Radio the same, but unfortunately, many broadcasters are doing the absolute least.
Regarding the home equipment out there, my first HD Radio, the Sony XDR-S10HDiP, I was able to purchase at Target for $30. It was a discontinued display and the original price was $189. I still have it, along with the Sangean portable HDR-16 and the Sangean HDT-1X. I’d absolutely love to be able to purchase an HD Radio that shows station logos and album art, but I can’t seem to find one, if they do indeed exist.
And finally, with the Audacy subchannels disappearing, as far as I know, the Audacy HD subchannels in DFW have never had any local ads. It’s all PSAs, all the time! I understand that they might make money from ads on the streams, but I’m not sure why they don’t sell ads on the actual HD subchannels, while other companies such as iHeart do. In a major market, a 0.1 share seems to be similar to the amount of listeners of a top performing station in a small market. Please correct me if I’m wrong!
Anyways, these are just my thoughts on all of this. Thanks to everyone who made it to the end!