BOOM Town?

[SirRoxalot]

I was checking out the latest BBMs http://hennessyandbray.com/content/bbm-overview-new-ppm-ratings-march-2010, and noticed the big gains made by Boom 97.3. Based on the 2+ numbers (even more suspect that the old 12+) and the 25-54s, they've made a big move. I'd have to guess that they're heavily 45+, but that's got to be a sellable market in the GTA. Classic Hits seems to be a format that the PPM loves.

 

[Yeziknoradio]

I was checking out the latest BBMs http://hennessyandbray.com/content/bbm-overview-new-ppm-ratings-march-2010, and noticed the big gains made by Boom 97.3. Based on the 2+ numbers (even more suspect that the old 12+) and the 25-54s, they've made a big move. I'd have to guess that they're heavily 45+, but that's got to be a sellable market in the GTA. Classic Hits seems to be a format that the PPM loves.

That would perhaps explain why CHFI suddenly decided to declare Boston's More than a feeling to be playable...didn't know that was a "lite" hit!

 

[smartestguyintheroom]

That and everything softens over time. CHFI does extensive music research. They wouldn't play it if it didn't test or fit. And I'd agree with SirRox thatBoom is a bit heavier at the upper end.