Wow, someone who believes the same way! Oldies is where the money is. http://www.radio-info.com/smf/index.php/topic,87516.0.html
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Boomers Rule
- Thread starter amfmsw
- Start date
O
Oldiecarl
Guest
Hmmmm-- someone's just BEGGING for another lecture! ;D
I'm going to take sort of a middle ground on this one. I believe radio should target the boomers, as a group, since the younger set isn't listening. Not all boomers are of the 55 and over group. I'm 44, and I grew up listening to a lot of '50s and '60s oldies on the radio, and still do. Sure, some of this goes back to my childhood, and a lot of it predates me entirely, but I still listen to it, always have, and always will. If this is a money-maker for radio stations, then I believe they should live in the here and now, and ride that gravy train for as long as they can. Just do so with the realization that you will come to the end of that track in about 20 years. Radio can't be all things to all people; this is why you seldom have different generations listening to the same station anyway.
I should mention that I recently saw a Time-Life infomercial hosted by Bobby Rydell pitching Cds of the songs of the late '50s and early '60s. Generally, a lot of the teen idol stuff, dance crazes, and doo wop. From the first generation of rock and roll up until right before the British invasion. If they're still selling it on TV, there must still be a market for it. But I should point out that most of the people in this infomercial appeared to be about my mother's age!
I should mention that I recently saw a Time-Life infomercial hosted by Bobby Rydell pitching Cds of the songs of the late '50s and early '60s. Generally, a lot of the teen idol stuff, dance crazes, and doo wop. From the first generation of rock and roll up until right before the British invasion. If they're still selling it on TV, there must still be a market for it. But I should point out that most of the people in this infomercial appeared to be about my mother's age!
This infomercial I saw was at 6:30 in the evening, before that generation goes to bed! ;D And it was an assorted artists collection.Oldbones said:
Hey, I agree with everybody here, but you're preaching to the choir.
It's not radio that's the cause of the demise of the original oldies format...it's the attitudes of the advertisers who want the 25-54 demo and younger. (They use other means to reach the 55 plus-ers). Radio has to program to the people who are writing the checks, and that's the clients.
Sad...but it's true.
From a fellow member of AARP.
It's not radio that's the cause of the demise of the original oldies format...it's the attitudes of the advertisers who want the 25-54 demo and younger. (They use other means to reach the 55 plus-ers). Radio has to program to the people who are writing the checks, and that's the clients.
Sad...but it's true.
From a fellow member of AARP.
If you are programming popular MUSIC, you need to grab the 18-54 age demos as a general group. So if someone is 54 (the max age for that group), they were 12 years old (and started listening to radio) 42 years ago, which would be 1966. so then comes the question, why program with music that charted before then? Your prime demo never listened to music from before that time, so why play it? Oldies listeners no longer are those who were kids when 50's music was popular...those people are either too old for advertising goals...or they are dead. THIS is why classic rock is so popular today and why classic rock is todays real oldies forms.
I myself an 54, and I love big band, oldies, even classical...but I am NOT the typical listener, I am a radio guy. and that is the biggest mistake a radio program person can make, think that the general public he is programming to likes music like him, and listens to radio like him. They don't. That is why programming is a science, not a popularity contest.
I myself an 54, and I love big band, oldies, even classical...but I am NOT the typical listener, I am a radio guy. and that is the biggest mistake a radio program person can make, think that the general public he is programming to likes music like him, and listens to radio like him. They don't. That is why programming is a science, not a popularity contest.
I am 54 and 1964 was a HUGE year for me, musically! I used to date a girl, 2 years younger, who felt the same way! Drop the number down to about 8 or 9 and it might be more accurate. Furthermore, since the stations played music back to 1955 as oldies, a lot of us grew up appreciating those songs as well because it certainly wasn't our parents' music!
Yes, in 1966 I was 10, and listening to my stations, buying the Rascals 45's, but also listening to my older brothers' Buddy Holly, Harptones, Rays, Bobby Rydell, Del Vikings, and more. As long as it was Rock, I listened. #22, I agree to the point that the rotation of10 these songs is a science, but the choice of 10000 top 40 songs down to 3only 300 over and over and over and over is not science. It's stupidity.
I'm 44 now, and started listening to the radio in 1976, when I was 12. But just because you play something from before 1976 doesn't mean I will tune it out. In fact, if you do, I may just crank it up! 8)
I grew up on Elvis and the Beatles, and my best friend at the time turned me on to the Beatles. 1976 was also the year of their "comeback," ;D ("Got to Get You Into My Life") ;D so that just got me that much more into the Beatles. One of my earliest memories is of listening to my parents' Elvis album. I wore it out, and I now have it in my own collection! Scratchy, but it still plays just fine! 8)
I grew up on Elvis and the Beatles, and my best friend at the time turned me on to the Beatles. 1976 was also the year of their "comeback," ;D ("Got to Get You Into My Life") ;D so that just got me that much more into the Beatles. One of my earliest memories is of listening to my parents' Elvis album. I wore it out, and I now have it in my own collection! Scratchy, but it still plays just fine! 8)
Hey, guys, check out my internet stations: Radio Bop (www.radiobop.com) playing 50s/early 60s Rock 'n Roll ("Your Never-Ending Nonstop Sock Hop!") with everything charting on the Billboard Top 40 from 1955-1965 in our playlist...ROOTSofROCK.US (test streaming on Live395 and LoudCity.com) playing pre-Rock 'n Roll era pop/R&B/country charted hits from 1944-1954 ("The Music Elvis Grew Up With!")...and COMING MARCH 1...Radio Bop 60s, the all-60s version of Radio Bop with its own unique personality...
Radio Bop has been streaming 3 years and now has a monthly cume of 15,000 in 80 countries....
Harold Levine
Program Director
Radio Bop has been streaming 3 years and now has a monthly cume of 15,000 in 80 countries....
Harold Levine
Program Director
My kind of tunes, thanks, I'll check it out.radiobop said:
radiobop said:
Just did. Nice! And the first jingle I heard was from a package I cut in the 60's for my Top 40 station, HCRM1.
Great online station, thanks for the heads up. It actually works well for those of us with a dial up connection. Radio Bop (www.radiobop.com)
amfmsw said:
The "300 rule" is a tactic that is best employed only in certain specific circumstances. Yes, typically, shorter is better, but I know of (and have worked for) successful stations that have operated with libraries over well over 1,000 titles. They just don't play all of them all of the time.
Playing 10,000 titles is a recipe for disaster. It doesn't work. It's way too broad. No one (other than a record or radio geek) remembers or cares about those many songs. Every station I know of that has tried to go above more than about 2,000 titles in the oldies arena has been an abject failure.
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