Savage said:
Every radio station which opposes/could oppose IBOC is a "pea-shooter." Anyone who suggests publicly that IBOC is flawed is "hysterical" or "on the lunatic fringe." Anyone asserting an interference claim from IBOC, no matter how legitimate, is just a worthless, naysaying impediment to the genius of HD-AM. Not even the venerable originator of The Grand Ole Opry, enjoyed via skywave by millions, is exempt from the arrogant denigrations of the IBOC crowd.
You scare me now. "Enjoyed by millions" yet the station only shows up with ratings in two other markets, both "next to" the Nashville market. Were there "millions" of Opry listeners, WSM would have significant ratings in many other rated markets. It does not. In fact, it does not even have very good ratings in Nashville itself anymore, and a look at the artist roster will give you an idea why. The Oprey is an attraction for the Gaylord Hotel and entertainment complex, not a high rated radio show in 2007.
We're working with WSM's top management on the IBOC interference issue, and I can tell you - shocker of shockers - David "Eduardo" Gleason is wrong. Again. And sorry, Lino, my numbers are neither a guess nor an estimate.
Then the WSM folks are lying in their MK report, which means they have no respect for the integrity of the radio industry. Or, more likely, the revenue you speak of is from the Opry itself, the
show, not the broadcast. They could sign off WSM and nobody would notice...it is 16th rated overall, and not even top 20 25-54, and beaten in revenue and ratings by a gospel AM daytimer.
Within a time horizon predicted variously at one to two years, a consumer electronic device for which there is an obvious and demonstrated demand - streaming radio via internet (WiMax et al) - should be, if you'll pardon the expression, "Ubiquitous."
Now you are playing Miss Cleo. We do not know the future of any technology. Look just at satellite radio. Devised in the early 80's, it still loses $1.5 billion a year. It may not even be a good business model... desite 14 million subscribers. On the other hand, commercial radio has about 230 million weekly 12+ users... and a powerful way to introduce HD to consumers over the next few years.
Without the long list of essentially unsolveable technical difficulties which will condemn IBOC gear to an early, dusty fate on the shelf of the "retired equipment" room out at the transmitter.
I think you are hoist on your own petard. Converting to HD is simple for FM, the stations 80% of listening goes to. And in most any metro, the cost is not prohibitive compared to the risk of not doing it. HD is really only appropriate for those AMs with a viable signal. In the top 100 markets, there are not even 300 viable signals, per BIA, that provide day and night service to "most" of the market. That is an average of less than 3 stations per market. In terms of percentage, only 15% of all top 100 market AMs are considered viable.
So, while nearly any rated market FM is a candidate for HD, very few AMs are candidates because most US AMs either have been outgrown by the market suburbanization, are daytimers, virtual daytimers (minuscule, ineffective night signal) or so severely directional they miss much of the market. In other words, there are really only about 250 AMs in the top 100 markets that fully serve the WHOLE community. Your station is just not one of those... but lying about WSM's listenership is hardly helping your case.