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Boston Arbitron Ratings: April 2013

P

pjc1961

Boston: http://ratings.****************/cgi-bin/rol.exe/arb013

This is the overall age 6+ publicly released data for subscribing stations covering the April 2013 survey period of Thu. 3/28/13 to Wed. 4/24/13.
The next survey period will be May 2013 covering Thu. 4/25/13 to Wed. 5/22/13 with the data release date being Tue. 6/11/13.
 
Wow what a tank WJMN ... a 3.4?!! While WBQT is now at a 3.1... Ouch.
 
WEEI gets their Sox bump and they are still not impressive.
They best hope the recent Sox losing streak was only a fluke.

Why is WEDX listed twice ?

WUMB at least says thanks for AM radio.

WBMX is staying strong.
 
In this demo WKLB keeps going up...is #3 and very close
to #2. What if another station tried to grab some of
the audience? Note again that there are other
demos more important...1200 said to cater to rich, successful
older white men. "The top one-tenth of the "one per cent".
See rating and note the number!...they're reaching
the mogul-tycoon listeners.
 
As one of the 0.2 (or one who would be if I lived in the area and had a people meter) who listens to WUMB, I'm getting mighty tired of the snarky remarks about its ratings. The station provides a unique mix of music unavailable on commercial signals in the market. No, it doesn't allow students on the air. No, it doesn't play pre-British Invasion oldies or active rock or Urban AC or classic country or any of the other genres that seem to have their champions on this board. None of that matters if the beancounters there are satisfied with what's coming in from the listeners. Obviously, folk/Americana-leaning AAA is filling the coffers well enough that the format doesn't need more than a 0.2 or 0.3 to continue, and for that I am grateful -- and for WBPR, which allows me to listen as far as the Connecticut line on I-84, and for WNEF, when I'm in northeastern Massachusetts.
 
such a joy to see hot 96.9 doing so well looks like jamns days could be numbered unless they go completely urban or dance!!
 
Jamn is doing poor since Amp and now Hot together both stations have tore 94.5 down in ratings. Not to mention a horrible morning show.
 
Honestly folks, at this point Jam'n is in a state of DENIAL. All these new bill boards don't mean a dmn thing. The station is pretty much beyond repair in the Rhythmic CHR format. They cut the dance/pop out for the most part but that's not enough. They're too vanilla, not enough meat on its bones. They've tried to return some of the Urban flavor at night but they need to can the Rhythmic. Its just not cutting it...can we get JAMNs ratings pre-Hot up here or better yet their pre-08/09 year up? Clear Channel need some feet on the ground here. I saw target the 18-34 Black/Latino demo, easily over 20% of that demo is Black or Latino in the Greater Boston area, probably 22-23% and will only get bigger as the years go on. And heres a hint, as a 19 year old black male let me tell you JAMN 945 isn't even a though among my peers, not even a thought. When we were younger we listened to Hot 97 (87.7). Now I've got my friends hip to iHeartRadio so when i'm driving we just listen to Power 105.1 out of New York just so we don't have to DJ! ClearChannel is working off Stereotypes of the Boston Area and not a reality. Also Magic seems to be transferring some of its listeners over to HOT...
 
pjc1961 said:
Boston: http://ratings.****************/cgi-bin/rol.exe/arb013

This is the overall age 6+ publicly released data for subscribing stations covering the April 2013 survey period of Thu. 3/28/13 to Wed. 4/24/13.
The next survey period will be May 2013 covering Thu. 4/25/13 to Wed. 5/22/13 with the data release date being Tue. 6/11/13.
Click to expand...

I've NEVER thought of Boston as a Country town, but 'KLB seems to have mastered the format for this market....
 
I expected that WBZ-1030 would have had a bigger ratings spike, given the events of April 15th through 19th.

WEEI-93.7 did get a bump thanks to the Red Sox; I suspect WBZ-98.5 will get a spike in the May ratings thanks to Bruins' playoff coverage.

Where did WMJX-106.7's audience go??

Maybe it went to sister station WKLB-102.5.
 
CTListener said:
Obviously, folk/Americana-leaning AAA is filling the coffers well enough that the format doesn't need more than a 0.2 or 0.3 to continue
Click to expand...

Indeed. I am so proud of our state university for turning the radio station at its most urban campus into an oasis for lovers of fiddles, banjos and wailing out-of-tune has-beens.
 
UrbanTeenager said:
(blah blah blah, I'm hip, blah blah, my friends are hip, blah blah blah, I'm 19 and I have a full understanding of formatics, blah blah blah.)
Click to expand...

Urbanteenager hasn't been a teenager since the Volpe administration and is about as urban as the League of Women Voters of Islington.
 
thirdendorsed said:
UrbanTeenager said:
(blah blah blah, I'm hip, blah blah, my friends are hip, blah blah blah, I'm 19 and I have a full understanding of formatics, blah blah blah.)
Click to expand...

Urbanteenager hasn't been a teenager since the Volpe administration and is about as urban as the League of Women Voters of Islington.
Click to expand...

Whats the Volpe Administration? because i know it wasnt a US president, but maybe he was a Soviet leader?
 
John Volpe (R) was a governor of MA in the 60s (I think he lived in Nahant at one point*). I believe
Volpe is Italian for "fox". He later became secy. of transportation under Nixon.

Wikipedia:
>>He was elected Governor of Massachusetts in 1960, and served from 1961 to 1963, before narrowly losing reelection in 1962 to Endicott Peabody. In 1964, he ran for Governor again and won, and was re-elected in 1966 for the first four-year term in Massachusetts history.
During his administration, Governor Volpe signed legislation to ban racial imbalances in education, reorganized the state's Board of Education, liberalized birth control laws, and increased public housing for low-income families

Ran unsuccessfully for prez in 68

*--He did die in Nahant but is buried in Wakefield.
I was born in 62 and thus the President in office was JFK while Volpe was governor of the
Commonwealth.
 
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