http://******************/ratings.aspx?market=13
WROR's cume is now over a million (1,111,000)
No numbers for WHBA released
WROR's cume is now over a million (1,111,000)
No numbers for WHBA released
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Boston August ratings are in
- Thread starter Fenway1912
- Start date
freqlost said:
radiodiscussions.com/radioinfo.com are not currently posting ratings charts. I don't know whether they plan to (resume) in the future.
To see the ratings charts at the ****************** link above you have to register for a free account.
Fenway1912 said:
Meaning Clear Channel isn't paying for Arbitrons for this station?
Fenway1912 said:
WROR was over a million last month as well.
Signpost said:
You stunt with no commercials for 6 weeks to build a cume and then no report? WFNX had the encoding set up but stopped paying the last 2 months.
I would think Clear Channel has enough clout with Arbitron that encoding is not the issue.
Now could CC have requested a private report with no numbers released?
In Chicago the only thing Merlin has done right was putting alternative on a LPTV (Channel 6) and in 3 months have built a 800,000 cume
Signpost said:
That would be wrong. They are encoding and they do show up in the PPM software numbers.
dumber than a box of hair said:
Correct...they are showing up and showing up lower than FNX. Pretty steady decline since the flip.
rockcaptain said:
I posted a plea for CC to keep the 'FNX format, arguing the signal would constrain anything they chose to air, and that WFNX's stream almost tying the terrestrial signal was an indication the station's popularity went beyond the signal's reach. The fact that "the Harbor" is having zero effect seems to validate my argument. If CC really wanted to monetize their investment they should have kept alternative rock on 101.7 and settled for the 1 share. Ironically, CC launched a new alt rocker in Cincinnati the week after they pulled the plug on the format in Boston.
And Merlin changed FM news to alternative in NYC around the same time, too
rockcaptain said:
Precisely what is expected to happen after so abrupt a change...exactly the same thing that would have happened if WFNX had never existed in the first place. They're burning off the audience WFNX had, and it will take months if not years for new listeners to find WHBA and build the numbers back up.
Signpost said:
Despite its small loyal following and its heritage, WFNX had unfortunately been a steady money loser for quite a while. CC wasn't going to continue that. I'm sure it made more sense to CC to eliminate staffing, payroll, and other operating expenses involved with running 101.7 as a live station and run it as a practically no-cost computer in a closet and no ratings than to continue to lose money for WFNX's 1 share.
I guess they could have continued an automated alternative rock format on it at little expense, but that would have just been a music jukebox without the local identification that WFNX's audience tuned in for. "The Harbor" will certainly never be a ratings monster, but I wouldn't be surprised if it eventually also ekes out a 1 share with a lot less overhead than WFNX had.
Eli Polonsky said:
They were not 'losing' money - the books were cooked as the Mindich family was on the payroll.
The bigger problem is the paper itself is dying and nobody wants to buy it. The adult phone biz has dried up.
Mindich sold WFNX because it was the only thing that had value outside the property on Brookline Ave which he is also unloading.
If was so expensive to staff WFNX, how is The Globe affording it?
Will the Radio BDC stream be measured by Arbitron? Would they be allowed to be?
I'll say again that Radio BDC sounds great. It sounds more mature than WFNX did and is not as boring and repetitive and stuck in the past as Radio 92.9. It would be interesting to see how many people are currently streaming Radio BDC vs. WFNX.com.
Will the Radio BDC stream be measured by Arbitron? Would they be allowed to be?
I'll say again that Radio BDC sounds great. It sounds more mature than WFNX did and is not as boring and repetitive and stuck in the past as Radio 92.9. It would be interesting to see how many people are currently streaming Radio BDC vs. WFNX.com.
Have them both subscribe and we'll see. I'd also be curious to see how both streams are doing.promixcuous said:
Boston/Re: Boston August ratings are in
Have them both subscribe and we'll see. I'd also be curious to see how both streams are doing.promixcuous said:
dumber than a box of hair said:
Not going to happen. Numbers will not go back up. You cannot have a mainstream format on such a limited signal. With a signal like that you need to niche program.
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