Boston August Ratings.

[nowradioguy]

I think it was proven to be a format that fit well on one station. Personally, I can only hope to see a day when the same happens to Country. The "Jack-esque" station was a hole left when Mike was flipped to make room for WEEI on FM. Not counting to short lived format on 101.7 when iHeart assumed ownership from Phoenix Media.

My belief is that had CBS and Entercom not merge, 103.3 would still be Amp, and there wouldn't have been Big, Mike, Jack, or whatever. The only frequency left was 97.7. I would assume that keeping the "New" format that was assigned to it and WAAF still going away. The only other possibility would have been that either 97.7 went to EMF or WAAF became 97.7 exclusive. Either of those would have been my preference, but I see it as a pipe dream. More likely 97.7 stayed with a classic R&B format. That's just my belief. Either way, I don't see a competitor to WROR in a hypothetical different reality or this one.

Sorry, but I'm really having trouble following you here.

 

[Least]

Sorry, but I'm really having trouble following you here.

Main summary: I don't see us getting a competitor to WROR, and I find that there was a small gap when Entercom flipped Mike to bring WEEI to FM. I find that Big does fill that gap.

The rest is all me jumping around with a theory of what could have happen if CBS and Entercom didn't merge, all of which doesn't bring back the pre-Amp Radio WODS, but also doesn't put Big on 103.3 or another station. That's all this is.

 

[Retro]

Main summary: I don't see us getting a competitor to WROR, and I find that there was a small gap when Entercom flipped Mike to bring WEEI to FM. I find that Big does fill that gap.

The rest is all me jumping around with a theory of what could have happen if CBS and Entercom didn't merge, all of which doesn't bring back the pre-Amp Radio WODS, but also doesn't put Big on 103.3 or another station. That's all this is.

It is too bad really, because out of the at least 3 stations having a very heavy focus on 80's music, none of them are formating the same as "Back To The 80's Saturday Night" at all. And that show just shouts 80's!

 

[davideduardo]

Main summary: I don't see us getting a competitor to WROR, and I find that there was a small gap when Entercom flipped Mike to bring WEEI to FM. I find that Big does fill that gap.

The share in 25-54 that WROR has would be fragmented. WROR, anyway, bills somewhere between 9th and 10th in revenue. Fragmenting that would likely mean lower billing for any significant signal in the market than they have right now. So, as you say, it is not likely to happen.

 

[CTListener]

The share in 25-54 that WROR has would be fragmented. WROR, anyway, bills somewhere between 9th and 10th in revenue. Fragmenting that would likely mean lower billing for any significant signal in the market than they have right now. So, as you say, it is not likely to happen.

So even with all of the '60s (except "Brown Eyed Girl," of course) and most of the '70s gone from regular airplay, there are still too many 55+ codgers listening to WROR for ad agency business to be nearly as healthy as the beauty-pageant numbers would suggest? I suppose that makes sense, seeing as how the mid- and late '80s hits that are now its core are approaching 40 years old and would have been favorites, when they were current, of listeners now in their late 50s. Does this portend the death of classic hits as a viable major market format by 2030, or will enough '90s and '00s titles have overcome the CHR fragmentation of those decades to constitute a 600-song playlist that will keep listeners from screaming "Bad song! Bad song!," changing stations, and killing the TSL?

 

[nowradioguy]

Main summary: I don't see us getting a competitor to WROR, and I find that there was a small gap when Entercom flipped Mike to bring WEEI to FM. I find that Big does fill that gap.

The rest is all me jumping around with a theory of what could have happen if CBS and Entercom didn't merge, all of which doesn't bring back the pre-Amp Radio WODS, but also doesn't put Big on 103.3 or another station. That's all this is.

Thanks for responding!

You state that Big 103.3 fills the gap left by Mike FM. OK.

Yet there's this: we can't/won't get back to pre-AMP WODS, but, even if CBS/Entercom didn't happen, "(this) doesn't put Big on 103.3 or another station."

????

 

[Syfy]

August ratings have been posted and the two Boston AM stations have higher ratings then last month. WBZ and WRKO continue to perform very well in the 6 and up ratings. Very impressive that Boston still counts on WBZ for news, traffic, weather and sports updates. WRKO with their great live and local daytime line up with Jeff, Grace and Howie continue to perform well and sell the advertisers message.
The ratings continue to demonstrate that there is a significant loyal audience for live and local. Compare these two stations with Talk 1200 WXKS. Dead last with a 0.0 rating. No audience.

How does a 50 kw station have a 0.0?

 

[davideduardo]

How does a 50 kw station have a 0.0?

Power just means more people won't listen to it.

 

[EnterCommunicator]

Is it true that 98.5's Toucher & Rich drew a 18 against WEEI's The Greg Hill Show's 3?
Absolute blood bath if true.

 

[Least]

Thanks for responding!

You state that Big 103.3 fills the gap left by Mike FM. OK.

Yet there's this: we can't/won't get back to pre-AMP WODS, but, even if CBS/Entercom didn't happen, "(this) doesn't put Big on 103.3 or another station."

????

What I meant by that is I wouldn't have seen CBS ever flipping Amp to Big.

Also, I wouldn't have seen Entercom flipping one of its stations in its pre-merger cluster to Big either. I think Big is solely a product of timing and cluster post-merger.

 

[Least]

Is it true that 98.5's Toucher & Rich drew a 18 against WEEI's The Greg Hill Show's 3?
Absolute blood bath if true.

Toucher and Rich are established more than Hill's current show. They also drew more ratings than Hill on WAAF and more ratings than the previous WEEI morning shows that existed since their 2009 start on WBZ-FM. So, I am not surprised if you are accurate.

 

[Least]

The share in 25-54 that WROR has would be fragmented. WROR, anyway, bills somewhere between 9th and 10th in revenue. Fragmenting that would likely mean lower billing for any significant signal in the market than they have right now. So, as you say, it is not likely to happen.

Completely agree. WROR's current format won't support more than one station at this time.

 

[Least]

It is too bad really, because out of the at least 3 stations having a very heavy focus on 80's music, none of them are formating the same as "Back To The 80's Saturday Night" at all. And that show just shouts 80's!

My belief is that the 80s are soon to age out, and it will be by the mid-decade that 90s will be prominent. To me, the big halt will be the 2000s and 10s. I may be locked in my own perspective, but those two decades seem to overall blend together. I see from approximately 2018 to now as a new unique sound.

 

[Retro]

My belief is that the 80s are soon to age out, and it will be by the mid-decade that 90s will be prominent. To me, the big halt will be the 2000s and 10s. I may be locked in my own perspective, but those two decades seem to overall blend together. I see from approximately 2018 to now as a new unique sound.

It all blends until about 2014. There the very subtle, but noticeable shift in music had started by that point. I still remember just before that, still very much enjoying what was being played on the air.

 

[Radio 1992]

My belief is that the 80s are soon to age out, and it will be by the mid-decade that 90s will be prominent. To me, the big halt will be the 2000s and 10s. I may be locked in my own perspective, but those two decades seem to overall blend together. I see from approximately 2018 to now as a new unique sound.

Music isn't aging out anymore....the concept of music being irrelevant due to the passage of time is an old way of thinking. Younger people are listening to older music more and more as time goes by.

 

[Retro]

Music isn't aging out anymore....the concept of music being irrelevant due to the passage of time is an old way of thinking. Younger people are listening to older music more and more as time goes by.

Yes, I have been doing an informal poll with people under 40. I have been asking them if they like 80's music, and if so, why? There overwhelming response is something to affect that 80's music is good and has variety!

 

[TheBigA]

Music isn't aging out anymore....the concept of music being irrelevant due to the passage of time is an old way of thinking. Younger people are listening to older music more and more as time goes by.

It depends. We also see older people listening to current music, primarily in the country format, but also in AAA where stations play new music by older artists. A lot of it has to do with presentation. If a classic hits station targets their presentation to reliving certain historic events, it won't get many young listeners. If they just play the music without commentary, they have a better chance of attracting younger listeners.

 

[nowradioguy]

What I meant by that is I wouldn't have seen CBS ever flipping Amp to Big.

Also, I wouldn't have seen Entercom flipping one of its stations in its pre-merger cluster to Big either. I think Big is solely a product of timing and cluster post-merger.

Ah, gotcha, finally; thanks for taking the time and being patient.

I would have preferred CBS' staying in radio instead of bailing as did NBC in the 80s and ABC not that long ago. I don't have the confidence that Entercom has the horsepower to run what was once a great radio operation with so many legacy stations. Heck, it couldn't figure out what to do with WRKO.

 

[MassMusicMan]

How does a 50 kw station have a 0.0?

By being on AM with no marketing.

 

[Retro]

By being on AM with no marketing.

Do you mean WEEI(AM)? 😂