• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Boston Board "Jumping"

B

BearFur

Guest
Just wondering if this is just me or if others have noticed it...Boston is listed right next to Detroit. Unless I'm halluncinating (which I guess could be the case....) sometimes it's listed Boston first, then Detroit, and sometimes Detroit, then Boston....
 
Radio Market Change ( Boston NO. 10 for now ) . Look for Boston to be out of the top 15 , soon ( 2010 ? ) .
 
If it's Boston versus Detroit, then Detroit will undoubtedly kick butt in any race to the bottom. Detroit is losing population (fast) and will fall in the rankings much faster than Boston. Talk about a bad career investment, how would you like to go to work in a "top 10" market and finish your career in a "top 25" market without changing stations? That's how it's going for talent in Detroit. The place is fading faster than the dollar! At least Boston's market does have some very modest growth, thanks to the suburbs and (especially) southern NH.

I don't see a lot of people moving into the Philadelphia market either. That's another top 10 market with slower growth than Boston and I'm surprised that they haven't dropped in rank yet. It's probably because of the addition of outlying areas - but they're out of space now. Look for it to start sinking downward soon. I still think that Boston will be more stable than that, thanks to suburban growth.

The ones to watch are those Sun Belt markets with a lot of explosive growth like Phoenix, Miami, San Diego and Las Vegas. If current trends continue, Phoenix and Miami will be in the top 10 within 5-10 years. Phoenix will probably be there much sooner. Las Vegas, if it continues on it's steep growth curve, could even surpass Boston in the next 10-20 years. And, there will be a heck of a lot of Spanish language formats on FM there, too.
 
It's doin' it again...on my pc anyway...

It's not changing when new ratings come out, it's changing more often than that. For the past few weeks Detroit was on top of Boston, then I just noticed last night Boston was on top of Detroit...isn't that odd?
 
Market size is one of the last remaining ego strokes in our business. There's better radio being done in Manchester than LA right now.

The only people a drop in market size really affects are the national sales people. And people always like to overlook that just because your market dropped in rank, doesn't mean you lost audience. Other cities are just growing faster. Look at Vegas.

With good cume numbers, the market drop shouldn't be a big issue.

But air talent have this "big market" mentality that's laughable. A huge mask for their own insecurity.
 
Neanderpaul...

How many ways can you say: "ALL HITS...ALL THE TIME?" Or "We only stop the music twice an hour?" Or "The songs you grew up with" or "The Hottest Country outside of Hell?" [Okay...I made the last one up].

My point is that if any talent (good or bad) is limited to image liners...the spontaneous vocal reactions start to dwindle! And after awhile...so do the listeners! :p

Market size or cume share means nothing if there are few people listening to your radio station! :eek:

argytunes
 
BearFur said:
It's doin' it again...on my pc anyway...

It's not changing when new ratings come out, it's changing more often than that. For the past few weeks Detroit was on top of Boston, then I just noticed last night Boston was on top of Detroit...isn't that odd?
Click to expand...

They're obviously screwing with your head!

Looks to me like a right wing/left wing/chicken wing/free beer and hot wing conspriacy.
 
BearFur said:
It's not changing when new ratings come out, it's changing more often than that. For the past few weeks Detroit was on top of Boston, then I just noticed last night Boston was on top of Detroit...isn't that odd?
Click to expand...

Something could be intermittent... :eek:
 
argytunes said:
Neanderpaul...

How many ways can you say: "ALL HITS...ALL THE TIME?" Or "We only stop the music twice an hour?" Or "The songs you grew up with" or "The Hottest Country outside of Hell?" [Okay...I made the last one up].

My point is that if any talent (good or bad) is limited to image liners...the spontaneous vocal reactions start to dwindle! And after awhile...so do the listeners! :p

Market size or cume share means nothing if there are few people listening to your radio station! :eek:

argytunes
Click to expand...


Agreed. And this is a completely different topic.

With populations dwindling in a lot of "expensive" places to live in the US, cume retention is becoming more important. And although our industry pays a lot of lip service to "content is king," a number of companies, and stations are reducing the amount of compelling content via cost-cutting liner-card jocks who are voicing several stations across America and have absolutely no local connection with the stations they "work for." I've been fortunate to have worked for PDs who understand that the audience doesn't listen to our stations for music. They listen to feel connected to the music they hear. Companies that employ call letters-backsell-liner-call letters into promo jocks are kidding themselves. Audiences do not hate talk. They hate useless talk. And parroting liners and call letters/positioner 4 times an hour with a "30 second rule" imposed is still useless talk. Because there's no payoff for the listener. Liner jocks do not entertain. And they're nothing more than another tune-out. No better than jockless sweep programming. But, in this time-management world, it's probably easier for PDs to manage talent when they're given less room to potentially color outside the lines.

And the stupidity of the HD Radio marketing campaign cannot be understated. I could pontificate for an hour on how counter-productive this is for us in its current incarnation.

But those aren't related to the market size shift in any other way than further potential clutter/absence of reason to listen. Which, when population numbers dwindle, or your market is leapfrogged, makes every listener worth that much more in ratio to total audience size.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom