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Boston.Com Morning Show on RKO

justgladtobehere said:
When did Entercom get slapped? Some time in the last ten years I regularly heard Howie doing an interview with a financial advisor that was clearly a paid advertisement. but there was no disclosure. Mike Adams used to interview a tout during football season and it was never disclosed as an ad.
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Well, it went something like this..... the State went after former WBZ pay for play financial host Chris Nilosek because he was pushing products he was not licensed to sell.
One of his claims was although WBZ ran spots for them, he did not pay for them, but he did pay for the air time for the show, and the ads were a freebie.

About the same time Armstrong got investigated for some things, I'll post a link below, and after that someone put a little whisper in WRKO's ear that they were in violation of FCC regs regarding that the sponsor be clearly identified when any time is bought. So WRKO started running a disclaimer at TOH that it was paid advertising and they sat pack and hoped no N.A.L. was in the mail. It looks like they dodged that bullet.

Now I notice, as did Bob, that the morning show is making sure they don't get snared for taking something of value in return for airing content.

Now as for Howie, Since WRKO is probably paying him for content, if he has Barry Armstrong on, who owns the studios that Howie uses, and Howie pays his rent by plugging Barry in long form "interview" type spots, or by :30 or :60's, WRKO probably skirts the requirement that "pay for play" be disclosed as nobody is paying them.

This is just my opinion, I am probably wrong, feel free to correct me. Remember the rules say the sponsor must be clearly identifiable for any spot run, and a disclosure has to be made if you are receiving something of value in return for airing content. It is a lot easier to run a :05 disclaimer than it is to write a check to the U S Treasury for a voluntary contribution to resolve a N.A.L.

https://www.bostonglobe.com/busines...s-highlight/JWlCpM4fz1NnYAWe8zLsUN/story.html
 
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Howie interviewing the financial guy was before he left WRKO, so it was Entercom.

But is my assumption that it against FCC regulations for a regular show (not paid airtime) to do interviews that are paid promotion without disclosing it?
 
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Cap-n Spackle said:
The Kim and ************* show does this sort of thing on a regular basis.
Last edited by frankberry; Yesterday at 11:16 AM. Reason: Too poltical
Click to expand...

Seriously? I'm not allowed to mention the self-admitted voting history of a radio commentator who claims to be conservative without my post being edited?
 
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