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Boston drops out of the top ten!

> For the first time in almost twenty years I don't work in a
> top ten market. Arbitron has just posted a new Market Ranks
> and Schedule list
> (http://www.arbitron.com/radio_stations/mm001050.asp), on
> which Boston is ranked #11, behind Atlanta.
>
> Feh. Where is General Sherman when we need him?
>

It's interesting, since the Boston TV market has been getting HIGHER on the list! (Last year, Boston went from market 6 to 5) But obviously, the Boston TV market is much bigger area-wise than the radio market.
 
> > For the first time in almost twenty years I don't work in
> a
> > top ten market. Arbitron has just posted a new Market
> Ranks
> > and Schedule list
> > (http://www.arbitron.com/radio_stations/mm001050.asp), on
> > which Boston is ranked #11, behind Atlanta.
> >
> > Feh. Where is General Sherman when we need him?
> >
>
> It's interesting, since the Boston TV market has been
> getting HIGHER on the list! (Last year, Boston went from
> market 6 to 5) But obviously, the Boston TV market is much
> bigger area-wise than the radio market.
>
Well good thing the Independent Man got his WRKO gig when he did because as I heard it the only escape clause in his RI contract was if he got offered a gig in a top 10 market
 
that's huge. national advertising rates/buys and promotional support could definitely be affected. Lots of national (and regional, for that matter) campaigns are bought just on market size alone.

> > > For the first time in almost twenty years I don't work
> in
> > a
> > > top ten market. Arbitron has just posted a new Market
> > Ranks
> > > and Schedule list
> > > (http://www.arbitron.com/radio_stations/mm001050.asp),
> on
> > > which Boston is ranked #11, behind Atlanta.
> > >
<P ID="signature">______________
It is a good life, and not a good living, to which the wise aspire.</P>
 
When WZLX played "Space Cowboy" by Steve Miller the other night, it was unique;when Chuck Nowlin went into "Jet Airliner" today, I switched the station.

This whole predictable consultant-run, Corporate radio is now coming home to roost. or roast.

Boston deserves to drop out of the Top 10. The advertising and PSAs on AM 1430
are so bad that you can only listen to that station in the car where the pre-set buttons are handy. Why does Clear Channel fill AM 1430 with Cigar PSAs and worse? Because they don't want the progressive talk station to work.

Low power, bad commercials, horrible PSAs - none of it helps anyone.

We tend to listen to Randi Rhodes online.

By the way, Johnny Wendell (a.k.a. Johnny Angel) is looking for airchecks of his fill-in for Stephanie Miller last week. Was anyone rolling tape?


> that's huge. national advertising rates/buys and
> promotional support could definitely be affected. Lots of
> national (and regional, for that matter) campaigns are
> bought just on market size alone.
>
> > > > For the first time in almost twenty years I don't
> work
> > in
> > > a
> > > > top ten market. Arbitron has just posted a new Market
> > > Ranks
> > > > and Schedule list
> > > > (http://www.arbitron.com/radio_stations/mm001050.asp),
>
> > on
> > > > which Boston is ranked #11, behind Atlanta.
> > > >
>
 
Boston is STILL major-market

> Boston is ranked #11, behind Atlanta.
> Where is General Sherman when we need him?

It all depends where you want to draw the lines. Is "MetroWest" (a generic term if ever there was one) part of the Boston market or part of Worcester? Is Lowell part of the Boston market, or part of Nashua/Manchester/whatever? Is Foxboro part of the Boston market, or part of the Providence market? Boston is still a major market area, and a player.

Having spent 2 years of my life in Atlanta, I am firmly convinced that Gen. Sherman had the right idea! Atlanta is a bush-league town with alot of people.
I'll take Boston on its worst day over Atlanta on its best day ANYTIME.
If it is not within a 3 hour drive of downtown Boston - you don't really need it!
 
Re: Boston is STILL major-market

> Is Lowell part of
> the Boston market, or part of Nashua/Manchester/whatever? Is
> Foxboro part of the Boston market, or part of the Providence
> market? Boston is still a major market area, and a player.

The Boston metro was re-defined a few years ago. I believe it now includes Nashua & Salem, N.H. as well as Lowell, Lawrence & Haverhill.
 
Re: Boston is STILL major-market

> The Boston metro was re-defined a few years ago. I believe
> it now includes Nashua & Salem, N.H. as well as Lowell,
> Lawrence & Haverhill.
>

The Boston market also includes all of northern Worcester County as well ... which is the only reason the Worcester market is #110 or whatever it is. Should be in the 30's ... but Boston steals to gain "relevance".
 
Re: Boston is STILL major-market

> > The Boston metro was re-defined a few years ago. I
> believe
> > it now includes Nashua & Salem, N.H. as well as Lowell,
> > Lawrence & Haverhill.
> >
>
> The Boston market also includes all of northern Worcester
> County as well ... which is the only reason the Worcester
> market is #110 or whatever it is. Should be in the 30's ...
> but Boston steals to gain "relevance".
>

And now the question to be asked is, will the Boston radio station groups push to have the market redefined again in order to get back into the top 10? And if so, what areas are they going to try to add into the Boston market.
 
Re: Boston is STILL major-market

> > > The Boston metro was re-defined a few years ago. I
> > believe
> > > it now includes Nashua & Salem, N.H. as well as Lowell,
> > > Lawrence & Haverhill.
> > >
> >
> > The Boston market also includes all of northern Worcester
> > County as well ... which is the only reason the Worcester
> > market is #110 or whatever it is. Should be in the 30's
> ...
> > but Boston steals to gain "relevance".
> >
>
> And now the question to be asked is, will the Boston radio
> station groups push to have the market redefined again in
> order to get back into the top 10? And if so, what areas
> are they going to try to add into the Boston market.
>
What will they grab? Worchester? Manchester? With the change in the markets in Southern NH, I would be Manchester would be next.
 
Re: Boston is STILL major-market

>> > And now the question to be asked is, will the Boston radio
>
> > station groups push to have the market redefined again in
> > order to get back into the top 10? And if so, what areas
> > are they going to try to add into the Boston market.
> >
> What will they grab? Worchester? Manchester? With the
> change in the markets in Southern NH, I would be Manchester
> would be next.

There's not really much more that they can grab. Manchester is already it's own market and metros can't overlap. I think Boston has annexed as much of southern N.H. as they can.
 
Re: Boston is STILL major-market

> There's not really much more that they can grab. Manchester
> is already its own market and metros can't overlap. I
> think Boston has annexed as much of southern N.H. as they
> can.

Isn't Long Island a part of the New York market despite the fact that it's also its own metro? Or is that not congruous with the Boston/Manchester argument?

In either case, perhaps the time has come where Boston's radio groups finally have to accept that people who grew up here called bull on the obscenely overpriced New England housing market, and went down south.<P ID="signature">______________
"Is Wayne Brady gonna have to choke a bitch?"</P>
 
Re: Boston is STILL major-market

Anyone who fled to the South is welcome to stay there (if they somehow feel it's an improvement over the northeast)...

Part of the problem is the closeness of markets. A friend of mine recently visited Dallas and noted that Boston and Providence are closer together than Dallas and Fort Worth, but DFW is still one market...

Boston/Providence/Manchester, Washington D.C./Baltimore....part of the problem is how these markets are configured, and it gives an advantage to an area where stations are identified with a large territory, rather than an older part of the country like the northeast, where separate cities have their own unique identities...

Yes the northeast population isn't growing as fast as the south and sun belt, but the system is not set up in their favor to begin with...

~RM
 
Re: Boston is STILL major-market

> Yes the northeast population isn't growing as fast as the
> south and sun belt, but the system is not set up in their
> favor to begin with...

Which begs the question: Who sets the market definitions? The station owners (who may or may not have a clue about a city's culture and identity), or the ad firms (see above)?

In simpler terms, do people who grew up in a market and/or have worked there for a long time have any input on Arbitron's market definitions?<P ID="signature">______________
"Is Wayne Brady gonna have to choke a bitch?"</P>
 
Re: Boston is STILL major-market

> In simpler terms, do people who grew up in a market and/or
> have worked there for a long time have any input on
> Arbitron's market definitions?

Is anybody going to answer my question? Seems kinda weird to let a thread die with an unanswered question.
<P ID="signature">______________
"Is Wayne Brady gonna have to choke a bitch?"</P>
 
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