Boston FM need to get in Touch ( 106.1)

[WBIMDJ]

Percentages don't mean as much as numbers...and 25% of a million people is still 250,000. Yes, 6% looks worse on paper, but out of maybe 3 million it's not as bad. Just another example of out of towner pencil pushers who know nothing about the market.

 

[pbf1]

Percentages don't mean as much as numbers...and 25% of a million people is still 250,000. Yes, 6% looks worse on paper, but out of maybe 3 million it's not as bad. Just another example of out of towner pencil pushers who know nothing about the market.

Just another example of someone without enough math skills to realize that a 6 share is a helluva lot less than a 25 share.

Or...just another example of someone with zero radio experience.

Take your pick. It doesn't matter whether you're in Boston or Boise. Maybe you're a little too close to the forest....

(And one cannot assume such a station would have 100% of that 250,000 [actually, it's 247,300, but let's go ahead and round it up, for discussion's sake]. What are those 250,000 [or so] listening to now? MOST will still be listening to whatever they're listening to now. [Suddenly that 6 share is more like a 1 or 2. There are much more lucrative niches to try.])

 

[radiojay1]

To spilot133

I got the figure from www.city-data.com Says that 25.3% of the population of Boston is black. Here is the link.

http://www.city-data.com/city/Boston-Massachusetts.html

 

[pbf1]

Re: To spilot133

I got the figure from www.city-data.com Says that 25.3% of the population of Boston is black. Here is the link.

http://www.city-data.com/city/Boston-Massachusetts.html

Arbitron says 6% of the MARKET is black.

Will the agencies be using city-data.com or Arbitron to make their buying decisions?

 

[GovtMule1979]

Re: To spilot133

I got the figure from www.city-data.com Says that 25.3% of the population of Boston is black. Here is the link.

http://www.city-data.com/city/Boston-Massachusetts.html

Arbitron says 6% of the MARKET is black.

Will the agencies be using city-data.com or Arbitron to make their buying decisions?

And do those 25% of blacks spend as much as 1% of the rich white kids who listen to rock, or the old white guys who listen to WBZ, and EEI? I don't think so... If you want to hear your Sam and Dave, or Muddy Waters, go to iTunes or get XM.

Mule

 

[Retro]

Re: To spilot133

I got the figure from www.city-data.com Says that 25.3% of the population of Boston is black. Here is the link.

http://www.city-data.com/city/Boston-Massachusetts.html

Arbitron says 6% of the MARKET is black.

Will the agencies be using city-data.com or Arbitron to make their buying decisions?

FYI, thats the official "market definition", which includes all of Eastern Massachusetts, out to Worcester, parts of New Hampshire, etc. Boston proper probably is 25% black.

 

[necrat123]

FWIW: City Data also says Plymouth is 2.26 Square Miles, and Great Barrington has a population of 2,459 in Yr2000. (It's more like 6,500). So City-data's "data" is suspect.

 

[WLYNWAZNgm]

If a station survives by selling advertising, that still is only half of the equation.
A station must gain advertising revenue that is proportionate to their ongoing
expenses/purchase price.

Case in point: TV's The Cosby Show. Very successful in prime time when it was a
first run series. When it began originally in syndication (reruns, off network)
the fees charged for the rights were much higher than other syndicated fare,
available at that time. Even if a station, for example, can get double the
advertising revenue, if the price to buy the rights is triple, that show is
a loser for that station. This is not high level math involved - it is simple arithmetic...

 

[chrisradioanimal]

There Were Some Good Pirate Stations Out There Like Radio Caroline or RNI

 

[nightcrawler35]

Hi new member been lurking for awhile. I lived in Boston for 21 years. I used to listen to
am 1090 W-I-L-D and 889@nite and on my pilgrimage to NY wbls & kiss. Then "JAM'n" came
on and they were decent but much as today only represented a very small sampling of what's
out there. I think Radio One really dropped a major blunder by abandoning the format so quickly.
They could of had a strangle hold on the urban ac format in this town for decades. As we all no
Bostonians are very loyal and are slow to change. I don't think what touch fm did was right. But
it showed that if a two bit pirate station can illicit such penetration into the community. IMAGINE
what a legitimate company with focused passion and good backing can do.

Oh and by the way GO CELTICS!