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Boston Globe Trashes Local Radio

During a research project...Given the opportunity to "design" an hour of radio programming, listeners given 12 songs, and 12 commercials arranged them as follows:

Song
Spot
Song
Spot
Song
(repeat until all units are used.)


This is the preferred arrangement by listeners. They are willing to tolerate :60 interruptions of the music flow. It is the other clutter than turns them off. They don't want to be bombarded with useless content.

When you interrupt the music, the content should be concise, and of use/interest to the listener. Even if the content is long, as long as there's a payoff.

If you are on the air, this in your only job:

Keep them listening.

It's not about music, or clients, or witty observations.

Just keep them listening. That's it. No matter how you do it. Give them a reason to choose you, over them. Make your spots entertaining. Make your production entertaining. Be entertaining 24/7.

Do your job...and you will win.

It really is that simple. We tend to over-analyze everything. The simple answer, is usually the correct one.
 
I think if you put two stations playing the exact same playlist and the exact same content but the first station ran song/commercial/song/commercial and the second station ran commercials in blocks, that after a year the second station playing blocks of music would win in ratings.
 
karsonwithak said:
I think if you put two stations playing the exact same playlist and the exact same content but the first station ran song/commercial/song/commercial and the second station ran commercials in blocks, that after a year the second station playing blocks of music would win in ratings.
Click to expand...

Even when the second station went to commercial and people heard a song on the first station?
 
TheBigA said:
Neanderpaul said:
This is the preferred arrangement by listeners.
Click to expand...

Sez who? You mention a "research project." Which one? I'd like to see that research project.
Click to expand...

I know it was one of the "big" research guys. Done a while back. As I am not a client, I don't have access to the actual data. It was a topic of discussion during an interview I had a while back.
 
The placement of the stopsets is critical to the gathering of quarter-hours needed for ratings. That is why radio went from spots between songs to spots three times an hour. Fewer stopsets mean you hold listeners through quarter hours, improving AQH.
 
BigA, I guess a lot of people on these boards really don't understand your last statement. I agree, the stop after every song "format" would implode in less than 24 hours.
 
Tibbs2 said:
BigA, I guess a lot of people on these boards really don't understand your last statement. I agree, the stop after every song "format" would implode in less than 24 hours.
Click to expand...

I'm not saying I advocate it. It just happens to be how, given a choice, the listeners arranged the hour.

And how important is capturing quarter hours the old way with PPM? We now "know" how long people are "listening."
 
Eli Polonsky said:
Those two stations have made the investment in HD radios worth it to me.

Also, "Radio You" on WBOS HD2 is apparently a place where former Emerson students can go to continue to do live radio after they graduate Emerson and get kicked off of WERS.
Click to expand...

Can you please stop posting on forums that RadioYou is a place where former Emerson students go to do live radio after they're kicked off WERS. We have grads from the New England Institute of Art, CSB, Quinnipiac, Temple, etc., as well as Emerson.

We are just a group of young, passionate radio people (yes, they do actually exist) from all sorts of backgrounds, not just the almighty Emerson.

PLEASE get your facts straight before posting misleading info.
 
Wasn't saying they are the cream of the crop. Was just clarifying that we're not just Emerson grads, thanks :)
 
Seriously, we all know it comes from experience. Most college air-checks could be used as black mail.
 
Will said:
The idea that good radio can be taught at a college = laughable
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Maybe not necessarily "good radio"...but "good communications" certainly can be taught at a college....which is the basis for good radio.
 
I'd love to know if those WBOS HD-2 positions are paid.

If they are already graduates of some of the finest "close cover before striking" schools, they can't be internships right?
 
MRBIboredop said:
If they are already graduates of some of the finest "close cover before striking" schools,
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Why must you trash them?

You don't know them, and from what I understand you have never even heard the station.

Emerson, Temple, Quinnipiac are not "close cover before striking" schools.

Let's give them some credit for effort and trying to make some interesting radio.

(Especially in a day and age when young people are not so interested in radio anymore.)
 
Is that really what this discussion is going to degenerate to?

Please...a bit of civility.
 
carmen said:
does WERS have an all Acapella HD subchan yet? thatd be reason enough to upgrade
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No, they have a show music channel "Standing Room Only". Broadway and off-Broadway plays, original casts, music from plays and theatrical productions, etc...
 
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