Dighton Rockhead said:I'm not suggesting the Herald buy a station....but perhaps some sort of LMA or lease?
It comes down to value added advertising and content.the papers can add in value added advertising, and give the content greater depth from the paper, see BDC's morning show for the local fluff between songs, I'm sure that's paid for in some way. I think it's a fantastic adition to a papers model as they move online.CTListener said:I still don't get the business model for online radio. How many listeners can BDC stream to at any one time? How many unique individual listeners does BDC have? And now the Herald wants to sign up talk talent for a stream of its own? It just doesn't make sense, unless it's meant to encourage people to pay for the newspaper (either print or online), but how would a bunch of alternative rock songs do that?
freqlost said:Are they preparing to get Howie ?
DavidZ said:freqlost said:Are they preparing to get Howie ?
I think they are. As soon as Howie's contact with Entercom is up, he will be the PMD host. IMHO, the sports talk will either move to evenings or be dropped entirely.