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Boston June 2012 PPM

One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.
 
It should be noted that the June 2012 numbers for Boston are NOT out. You're looking at the May numbers.

Boston numbers come out tomorrow.
 
That's exactly right. Ratings are irrelevant if you're making your numbers.

leegart said:
One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.
Click to expand...
 
While it is true that revenue ultimately wins the day, there is generally a strong correlation between ratings and revenue, particularly if you are talking about ratings in key demographics. There are mitigating factors. Ratings are much more important for agency and national sales where the product is more of a commodity sell. For retail, particularly those single station buys where an advertiser is sold on the concept of radio, it is easier to talk about the type of audience and the fit with their products. In those cases, an advertiser can make up for a lack of ratings sophistication by monitoring the cash register and seeing if the plan is working (as long as they give it enough time...).

Of course there are exceptions. MIKE-FM for instance, did stronger ratings than their revenue would lead one to believe. A big reason was that the jockless format made it difficult to sell personality endorsements, a significant drawback when competing Matty, Howie Carr, Loren and Wally, etc. "Oldies" had some inherent challenges. While I have not seen Boston ratings in quite some time, my guess is that is skewed to the older side of 25-54 and older. Additionally, I have spoken to a number of marketers who are reticent to link their product to something called "Oldies", hence the prevalence of "Classic Hits".
 
leegart said:
One wonders why CBS didn't flip 104.5 instead of 103.3. I guess it must be all about the billing not the ratings or the demographics of the audience.
Click to expand...

WXLO wouldn't appreciate CBS telling it what to do.
 
Media Watchdog said:
While it is true that revenue ultimately wins the day, there is generally a strong correlation between ratings and revenue.
Click to expand...

Yes but...ratings are only useful as a tool to earn revenue. All infomercial or home shopping TV channels can be profitable while having miniscule if any ratings.
I think we're seeing the very beginnings of Radio having to reinvent itself. Jukebox-type stations are going the way of the landline telephone.
Broadcasters will have to find a way to keep listeners engaged, and talk/sports is a great way to do that. Oldies/Classic Rock is feeling the damage done by beating the same 300 records to death for the last 10 years.
Feel free to tell me I'm full of it. I'm married...I'm used to it. :D
 
reelyreal said:
It should be noted that the June 2012 numbers for Boston are NOT out. You're looking at the May numbers. Boston numbers come out tomorrow.
Click to expand...

For whatever reason, there must be a one-day delay in the delivery of the June PPM numbers. The New York ratings, which would have come out on a Monday, were actually released Tuesday (yesterday).
 
DToTheJ said:
reelyreal said:
It should be noted that the June 2012 numbers for Boston are NOT out. You're looking at the May numbers. Boston numbers come out tomorrow.
Click to expand...

For whatever reason, there must be a one-day delay in the delivery of the June PPM numbers.
Click to expand...

July 4th holiday is the reason for the one day delay.
 
NH Radio....well, you may be 'full of it' but not in this particular case. I think you're right on the mark. Extremely good talent, sports, talk, and more contemporary formats are most likely the future for FM. I think AM will be religion, foreign language, infomercials, and maybe business for awhile and then later disappear entirely.
 
Right though AM may be around for specialty formats and arrrrr pirates indefinitely. Will there be a point where no AM radios will be manufactured? Old sets would still be around for a time.One can picture some point where AM will be home to dollar a holler religion, ethnic, some teens down the street doing their own radio thing, community radio (remember stuff like Allston Brighton free radio?), traveler's info etc
 
Have Kiss's numbers ever been this good? Amazing to see them at almost a 10.

I like Amp's music, but their imaging and processing is a big step down from Kiss. Amp sounds like a mid-market station.

Like KDKA, another former Westinghouse clear channel station, WBZ seems to be declining.
 
A lot of people seem to be blaming Felger's hatred of the NBA and MLB on his fall from first place. The reason for the hatred is because he knows nothing about either sport. I remember him trying to discuss those sports on 'EEI and being ridiculed. I think that's when he decided that he hated them. He seemed to know so little about baseball that I wondered if he ever even played wiffle ball in the back yard.

I must admit that I've never listened to his show on 98.5, not even once. His "talents" were lost on me long before he got his own show. All I ever heard him do was criticize and ridicule all things related to Boston. He's like listening to Steve from Fall River for a whole show. I think the 'EEI folks can be a little too much like "fan boys" at times, but constant and absolutely predictable criticism is just as bad.
 
Felger and Massarotti both passed through a newspaper that makes its bones on hackery and confrontation-seeking. That doesn't translate to radio. Has anybody from the Post ever had a successful show on WFAN?
 
dhoule said:
I think AM will be religion, foreign language, infomercials, and maybe business for awhile and then later disappear entirely.
Click to expand...

I agree. AM will be the equivalent of shortwave within the next 10 years....the domain of radio DX geeks, brokered religious and black helicopter nuts, foreign language, and maybe community programming.
 
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