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Boston needs an Urban Contemporary station.

There was not an Urban Contemporary station in Boston for almost six years. Hot 97.7 was a Mainstream Urban outlet from December 1999 till October 23, 2005 then it became Urban AC WILD 97.7 that day. On August 21, 2006 Radio One sold WILD 97.7 to Entercom then they started a simulcast of Active Rock WAAF. Most cities have urban stations even smaller markets have them. If Boston could have one it would be good if the city could have either a Mainstream Urban, or Urban Adult Contemporary, station in Boston again.
 
There's plenty of good Urban AC stations on the internet. For example WLTJ HD2. If standard radio gives us less choices, there are alternatives.
 
Boston certainly does not "need" it. If you think radio here is dull, try traveling
to other places. How much Ryan Seacrest does anyone really "need"? :D
Another option would be to lease time on an existing station. No conflict of
interest here - I am not interested. Start out small, and try to grow an audience.
If you cannot make it work a few hours per week, then it definitely will not
work on a full-time basis.
 
When Radio-one owned 97.7 they had it as mainstream urban but i think they flipped it to Urban ac in the end right ?
 
Mike said:
When Radio-one owned 97.7 they had it as mainstream urban but i think they flipped it to Urban ac in the end right ?
They sure did have an Urban AC format from October 23, 2005 to August 21, 2006 under the name WILD 97.7 then Entercom purchased WILD from Radio One then it became WAAF 107.3 from Worcester and then they made better coverage for the Boston area on that day. WAAF is still on 97.7 till this day with the call sign WKAF.
 
Just for the record, how does one person on a message board determine what format Boston "needs" and what Boston doesn't need? Are you supposed to be the radio czar of Boston or something?
 
Demographically, supporting an Urban station is a tough sell for Boston.

What the former pirates should do is pool their resources, along with Touch, and actually either buy or LMA a station. Get 1260 from Disney. LMA 1090 when the Chinese propaganda contract is up. Do something and this time, do it legally. That would be a start.

The NYC radio dial is dull. Boston is actually interesting. There are rock stations, a country station, a few talk stations that are local... don't have those in NYC. A lame attempt at classic rock on Q-104 and the rock that gets played on CBS-FM. That's about it. No country. And the talkers are mostly syndicated crap.
 
Hartford's demographics seem better suited to supporting an urban AC than do Boston's, yet it's not being done there either. WYBC does well in New Haven -- at least in 12+ numbers -- but its puny signal peters out halfway to Hartford. If it were attracting advertisers with money to spend, you'd think the format would be in Hartford, too, but for whatever reason, music for a mature black audience just doesn't have the suburban crossover appeal that hip-hop and other teen-oriented genres do, so urban AC remains a non-starter here, just as it does in Boston.
 
surfin bird said:
Just for the record, how does one person on a message board determine what format Boston "needs" and what Boston doesn't need? Are you supposed to be the radio czar of Boston or something?

You may not know that posts with the subject line "Boston needs format (x)" is a staple around here. So many so-called programming experts, so little reality.
 
WLYNgm said:
Boston certainly does not "need" it......

Uh-oh, here's another innocent listener using the term "Boston needs" when what is meant is "It would be nice if Boston had" or "Many people here might like..." You thought radio folks were a friendly bunch, novice poster? Bwah-hahahaha-ha!!

WLYNgm said:
..... If you think radio here is dull, try traveling
to other places. How much Ryan Seacrest does anyone really "need"? :D.....

True enough. But just because radio sucks in Akron or Fresno or even New York doesn't give Boston an excuse.

WLYNgm said:
.....Another option would be to lease time on an existing station. .....Start out small, and try to grow an audience.
If you cannot make it work a few hours per week, then it definitely will not
work on a full-time basis.

Not necessarily. Listeners use radio stations like an array of faucets: Turn this knob for sports talk, this one for classic rock. Expect the same product to issue forth 24/7. Shows on block programmed stations have to be appointments; you don't just stumble across one, change the pre-set for that frequency, and expect to hear that show everytime you punch in. If by "mak[ing] it work," you mean finding sponsors, that's one thing. Building an audience is a different story altogether.

WLYNgm said:
I am not interested.
I know, that's why I'm wearing flame retardant.
or:
WLYNgm said:
I am not interested.
The days are getting shorter. Your schedule could be sold out in a few months.
 
I'm always amazed that people keep suggesting Rock formats in the NYC forum and Urban formats in the Boston forum :) If it would work in that market, wouldn't you think it'd be there by now?

Boston doesn't have any Urban formats yet they have 2 Spanish stations on AM (even Seattle has an Urban despite being even less Black % than Boston)... NYC has a classic rock station (Q104) but since the demise of RXP last year, there hasn't been any other Active or Alternative stations :)
 
simple economics

It all comes down to simple economics. Take the debt service on the purchase price of the
station license, add in ALL of the many, many costs involved to run it, and divide it by 12.
That is what you need to take it EVERY MONTH merely to BREAK EVEN, forget about
making any profit! This is not even math - this is simple arithmetic that any 12-year-old
should know... Then tell all of us what we "need"...
 
danikayser84 said:
I'm always amazed that people keep suggesting Rock formats in the NYC forum and Urban formats in the Boston forum :) If it would work in that market, wouldn't you think it'd be there by now?

Boston doesn't have any Urban formats yet they have 2 Spanish stations on AM (even Seattle has an Urban despite being even less Black % than Boston)... NYC has a classic rock station (Q104) but since the demise of RXP last year, there hasn't been any other Active or Alternative stations :)

Seattle has an urban? The only station they have that even comes close is KUBE and they play the same music Jam'n does.
 
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