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Boston Neilson Ratings For April 2021

R

Retro

radioinsight.com

Boston

Nielsen Audio PPM Monthly Ratings Boston (Market #10) Population: 4,423,400 Black: 379,700 - Hispanic: 566,400 Average Quarter Hour Share for
radioinsight.com radioinsight.com

No real surprises for the most part.

Kiss gains a 0.6 increase solidifying it back into the #1 position.

WROR loses almost an entire share.

Mix 104.1 bumps back into a 3.5 share

Jam'n falls back to a 2.1

Providence's WCTK jumps into a 1.3 share.
 
Country continues its steady climb, as has been the case in many markets the past two books. WKLB is up a full share over last year at this time, and when you add WBWL's and WCTK's numbers to the mix, the three stations have a combined cume topping that of the market's top overall station.

Country music seems to be as hot as pop is cold these days.
 
CTListener said:
Country continues its steady climb, as has been the case in many markets the past two books. WKLB is up a full share over last year at this time, and when you add WBWL's and WCTK's numbers to the mix, the three stations have a combined cume topping that of the market's top overall station.

Country music seems to be as hot as pop is cold these days.
Click to expand...
It is ironic considering that only months ago, the experts were saying that Country Radio as it stood in its present tense, would not survive unless they took on a much more targeted demographic. Are the Country Stations in this area tweaking their formats to do that?
 
Retro said:
radioinsight.com

Boston

Nielsen Audio PPM Monthly Ratings Boston (Market #10) Population: 4,423,400 Black: 379,700 - Hispanic: 566,400 Average Quarter Hour Share for
radioinsight.com radioinsight.com

No real surprises for the most part.

Kiss gains a 0.6 increase solidifying it back into the #1 position.

WROR loses almost an entire share.

Mix 104.1 bumps back into a 3.5 share

Jam'n falls back to a 2.1

Providence's WCTK jumps into a 1.3 share.
Click to expand...
Both the heritage AMs continue to maintain their impressive ratings performance. WBZ and WRKO are both very well programmed and executed. WRKO is staying strong with Jeff in morning drive, Grace mid days and Howie in the afternoon. Live and local works!
Congratulations!
 
Motown said:
Both the heritage AMs continue to maintain their impressive ratings performance. WBZ and WRKO are both very well programmed and executed. WRKO is staying strong with Jeff in morning drive, Grace mid days and Howie in the afternoon. Live and local works!
Congratulations!
Click to expand...
It is kind of sad, but once again this only proves that iheartradio continues to know what they are doing for the most part. (97.7 still bewilders my mind.)

While Audacidy continues to be this medioca performer instead. Yes, WWBX saw a nice little bump,however they were never able to resurrect WRKO when they owned them. End up letting go WAAF, although I guess WBGB was at least a solvable replacement, and WEEI-AM? Does that station garner any profit at all? Or does it pay the bills by ESPN paying to make it their official Boston presence instead?
 
Retro said:
(97.7 still bewilders my mind.)
Click to expand...

I think more people outside the business are concerned about 97.7 than people in the business are. It's not a full-market signal -- big problems north of the city -- and iHeart appears to have no pressing need to do anything with it, including any promotion or advertising its presence. It's just ... there. I assume it's run on the cheap and is grinding out a profit, which I guess is fine with iHeart, which has much bigger fish to fry in Boston.
 
CTListener said:
I think more people outside the business are concerned about 97.7 than people in the business are. It's not a full-market signal -- big problems north of the city -- and iHeart appears to have no pressing need to do anything with it, including any promotion or advertising its presence. It's just ... there. I assume it's run on the cheap and is grinding out a profit, which I guess is fine with iHeart, which has much bigger fish to fry in Boston.
Click to expand...
Well if it is, then...

This also falls back on my theory that the station is hbeing used as an ad-sell to both WXKS-FM, and WJMN as well.
 
CTListener said:
Then who that matters does? Why is cume even measured and reported if advertisers don't give a crap?
Click to expand...
Nielsen only measures cume and TSL. AQH, share and rating are derived from mathematical calculations of cume and TSL. There are no ratings without either daily or weekly cume data.

Ratings collect whether you listened to a station (cume) and how long (TSL). The rest is math based on that data.

Back in the diary days, agencies used to calculate Reach & Frequency using cume and AQH persons. That is a more archaic process today with all kinds of new media, so it is seldom done. What they do look at, a lot, is cume duplication; if two stations have a whole lot of the same listeners, then the lesser one may not get bought.
 
DavidEduardo said:
Nielsen only measures cume and TSL. AQH, share and rating are derived from mathematical calculations of cume and TSL. There are no ratings without either daily or weekly cume data.

Ratings collect whether you listened to a station (cume) and how long (TSL). The rest is math based on that data.

Back in the diary days, agencies used to calculate Reach & Frequency using cume and AQH persons. That is a more archaic process today with all kinds of new media, so it is seldom done. What they do look at, a lot, is cume duplication; if two stations have a whole lot of the same listeners, then the lesser one may not get bought.
Click to expand...
If I recall, back in the day, rags such as Billboard would weigh a stations importance, not on its share, but much rather on its cume instead. I still do not know why on Billboard, the Boston stations were typically listed a cume of between 500,000-1,000,000 a week. While Radio & Records on the otherhand, listed the very same stations as having over 1,000,000 a week instead, go figure!
 
Retro said:
If I recall, back in the day, rags such as Billboard would weigh a stations importance, not on its share, but much rather on its cume instead. I still do not know why on Billboard, the Boston stations were typically listed a cume of between 500,000-1,000,000 a week. While Radio & Records on the otherhand, listed the very same stations as having over 1,000,000 a week instead, go figure!
Click to expand...
Charts are based on station circulation, not AQH listening. Ads buys are based on AQH rating.

The charts have to have a metric so individual stations in many, many markets can be be combined for chart rankings.
 
DavidEduardo said:
Charts are based on station circulation, not AQH listening. Ads buys are based on AQH rating.

The charts have to have a metric so individual stations in many, many markets can be be combined for chart rankings.
Click to expand...
Yep, and for Billboard pre-soundscan, Boston had Gold Stations. Nearby Prividence had Silver. R&R had both markets in P1, albeit with a couple of exceptions on under performing stations.
 
nowradioguy said:
Would someone please explain why, if WEEI-AM "clears Boston for ESPN Radio", regardless of whether anyone actually listens, this makes perfect sense to some of you?
Click to expand...

Audacy gets paid to run ESPN programming. National radio is sold based on reach, not audience. If you own radio stations to make money, this kind of business relationship makes sense.
 
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