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Boston November ratings

Look here if you don't want to register.
http://ratings.****************/cgi-bin/rol.exe/arb013

The X factor.
WZLX and WBMX both fared well.

WTKK is a joke to not gain during a major election.
Will WRKO keep their gains ?

I am surprised By AMPs downtick.
 
Wow - WHBA almost double 6+ what WFNX was getting.. same signal.

Schadenfreude - this is the time of year 103.3 was #1 in 2011. Instead it looks like "AMP" has already peaked with JAM'N ticking back up. Should never have flipped. WHTT didn't survive in the 1980's, "AMP" won't survive today.
 
WEEI-93.7's plunge can be summed-up in three words:

No. Red. Sox.

Look for the ratings to stay sluggish through the Winter, then shoot up once baseball begins again in the Spring.
 
A few observations...

The election had a big impact on this book. WRKO that high? That's simply because listening at other formats were off. Yes, WEEI-FM took a hit, but the Sports Hub was off a half point as well. Expect that many of those casual talk listeners that tuned in for the run up to the election will drift back to the sports stations as the Pats prepare for the playoffs and the Celtics get into the meat of their season. 680 will be back to their normal spot in a couple of ratings periods. WBZ and WBUR also gained some election ratings points, and both will also drop back to their usual levels.

AMP's off a bit sharewise, and it's no big deal. They actually went up in cume, so that's good. They got as much as they could out of jukebox mode. They'll need to staff up and improve their promotions/marketing if they want to make a dent in the Kiss/Jam'n powerhouse. It's still doing better in the money demos than the classic hits format was. No worries...yet. Kiss was also off slightly, so they didn't benefit from Amp's slip.

WHBA? Meh. They should be getting those kinds of numbers with that signal. Get above a 2 1/2 share and I'll be impressed.

Everyone else? Usual book to book wobbles. Nothing else notable.

Everyone else
 
Signpost said:
Wow - WHBA almost double 6+ what WFNX was getting.. same signal.

Schadenfreude - this is the time of year 103.3 was #1 in 2011. Instead it looks like "AMP" has already peaked with JAM'N ticking back up. Should never have flipped. WHTT didn't survive in the 1980's, "AMP" won't survive today.
Click to expand...

The reality is the all commission CBS sales staff in Boston ( mostly under 30 ) can sell AMP - they had no clue in how to bill ODS.

WHBA with almost no overhead is most likely meeting what CC hoped for.

Entercom has problems - yes WEEI-FM is hurting without the Sox but over 18 hours there is more at play. Certainly WBZ-FM gets a huge bump with Pats play by play and the Celtics do little to help 93.7.

Educated guess tells me that Mike and Mike on 850 has hurt D&C. If I was Jason I would move D&C to 680 and let them do politics again. Move the WAAF morning show to 93.7 would then meet 98.5 head on.
 
Educated guess tells me that Mike and Mike on 850 has hurt D&C...

Wow, a syndicated show making inroads into a well-established local morning show? If true, not bad for a show that basically had all of one "local" broadcast (the day the WEEI simulcast split and 850 went ESPN fulltime).
 
DToTheJ said:
Educated guess tells me that Mike and Mike on 850 has hurt D&C...

Wow, a syndicated show making inroads into a well-established local morning show? If true, not bad for a show that basically had all of one "local" broadcast (the day the WEEI simulcast split and 850 went ESPN fulltime).
Click to expand...

Mike and Mike hold their own in New York and Chicago against a local show.

I wonder if WUFC had any bump with the switch to NBC.
 
Oh, please. WODS had billing problems for years. The station was slow to adopt the late 70's and 80's to their music mix, and they were very 55+ heavy. NO ONE can sell those numbers in a major market. By the time they adjusted it was too late. Their promotions & marketing were terrible. They had a revolving door morning show. CBS finally put the station out of it's misery. And BTW, after years living in Boston I moved to Philly and WOGL is ten times better than WODS ever was. Same owner, same format. Amp is a marked improvement over the old format, and it's already paying ratings and revenue dividends very early in it's development.

As far as D&C go, if Mike & Mike are cutting into their numbers, they have big problems. It's bad enough that Toucher & Rich took many of their younger end listeners, now M&M? I've advocated for years to have them move to 680 and do the hate talk that made them famous back in the day. Their 55+ white male base will lap it up, and it could save that station especially once Howie leaves. Hillman to WEEI? Don't think so. That would kill WAAF, and he talks less sports than T&R. Leave him there and build a new, younger morning show for 93.7 to take on 98.5. Hopefully Entercom can do better than Mutt and Mutnansky.

Fenway1912 said:
The reality is the all commission CBS sales staff in Boston ( mostly under 30 ) can sell AMP - they had no clue in how to bill ODS.

WHBA with almost no overhead is most likely meeting what CC hoped for.

Entercom has problems - yes WEEI-FM is hurting without the Sox but over 18 hours there is more at play. Certainly WBZ-FM gets a huge bump with Pats play by play and the Celtics do little to help 93.7.

Educated guess tells me that Mike and Mike on 850 has hurt D&C. If I was Jason I would move D&C to 680 and let them do politics again. Move the WAAF morning show to 93.7 would then meet 98.5 head on.
Click to expand...
 
Another thread mentions the low numbers D&C are getting in 25-54

For a few years WODS was doing well in ratings but billing-wise, older folks a tough sell
>>by the time they adjusted it was too late

As for putting D&C on 680 (replaced by younger demo show on 93.7?), well now RKO has Jeff Kuhner in morning
drive and they have Howie for 2 more years in pm drive. I don't know what happens in '14--Howie stays? Goes to 96.9
but will they still be talk? ...Kuhner could be his replacement in PMD (or maybe McPhee who for now is HC's #1
fill in)
 
As for putting D&C on 680 (replaced by younger demo show on 93.7?), well now RKO has Jeff Kuhner in morning
drive and they have Howie for 2 more years in pm drive. I don't know what happens in '14--Howie stays? Goes to 96.9
but will they still be talk? ...Kuhner could be his replacement in PMD (or maybe McPhee who for now is HC's #1
fill in)
[/quote]


What does this all mean? Maybe in two years the Queen of England will step down and she can host mornings on RKO. I will say one thing, Blow Hard Jeff Kuhner won't be in the market two years from now. Michele McPhee was just ignorant and at times she had no idea what she was talking about but this Kuhner character just makes things up. Yesterday for example, while talking about a Herald story detailing the spending of the State Gaming Commission, Kuhner claimed that taxpayer funds were used at strip clubs and at the Craps Table during a Las Vegas conference attended by members of the commission.. Their has never been any reports of this activity and how would he know? He also claims to have seen Ted Kennedy on several occasions at DC bars, drunk and surrounded by young woman. Yes Kennedy had a drinking problem and he was known to party at the Dc bars. The only problem is by the time Kuhner arrived in DC, Kennedy had remarried, stopped drinking and was no longer going out on the town.

Mike and Mike have had a following in this market via their ESPN simulcast.

TTK's numbers are just about the same as RKO but they are a joke? You only have to listen to the type of advertisers on TKK compared to the advertisers on RKO to figure out which station is doing better and has a brighter future.

And for those who say Liberal talk doesn't work, combine the BUR and GBH numbers and add in the fact that the audience tends to be better educated and more affluent and tell me you wouldn't want that listenership.
 
Kuhner is flavor of the month and Wolfe/Cooksey decided to go with him (one salary instead of
two--Todd & Michele though the latter still does fill ins). Don't know about the first thing...as for the second yes maybe Ted's days of the waitress sandwich with Chris Dodd were long before
Montreal-born Jeff Kuhner got into town. What, are we goingk to start questioningk the man's
truth (I'm poking fun at his sometimes-diction)? Bring out the next caller, Cooksey, you're
next...go baby! :) (And for all we know Kuhner could be national by 2 yrs too...)

GM and Ent seem both committed to continuing talk.
And NPR may well be what's commanding the ears of liberals rather than liberal talk on COMMERCIAL
radio, as evidenced by the quote I saw on the Portland board (KPOJ, they never heard of...
guy got blank stares when he asked Democrats about it--oh but they listen to NPR.)
 
I wonder if Democrats who're into political talk/info just watch MSNBC and don't listen to radio for politics?

Liberals have never had the bone-crushing sucess of Republican-righties like Rush, Hannity, Fox News and their personality shows, and so forth.

Just no comparison.
 
Democrats have NPR programming and public radio outlets for political talk programming. Many NPR outlets in many cities kill conservative talk stations ratings-wise.
 
Def. true...between local shows and NPR etc, or stations that run Dem. Now etc. They do indeed
beat some cons talk stations in the ratings. And even if they're "non-commercial" they talk
about getting "revenue" including corporate donations, listener contributions, etc.

Washington Post:
>>NPR sees sharp downturn in advertising revenue, leading to talk of cuts

From last May
>>Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue

http://www.washingtonpost.com/lifes...talk-of-cuts/2012/05/16/gIQAKWjkUU_story.html

Huh? ADVERTISING revenue? on NPR? Yes indeed. And on a 2008 list of corporations who have donated to NPR, there are companies ranging from movie studios to car companies to
that nasty old "Fox Broadcasting Company"...
 
Hell, WGBH doesn't even sugarcoat it anymore by calling it "underwriting" or "support." They flat-out call it sponsorship:

Check out sponsorship.wgbh.org

Non-commercial radio is anything BUT non-commercial. It's big business.
 
That's true, but liberals listen to NPR. So do independents and conservatives (less so on the conservative front.) I think liberals tend to flock to NPR in general due to a lack of middle-of-the-road, centrist, or liberal programming on commercial talk stations in most markets. I don't really have any numbers to back that up, just anecdotal conversations.
 
Tim said:
I wonder if Democrats who're into political talk/info just watch MSNBC and don't listen to radio for politics?
Click to expand...

I'm a liberal Democrat. I listen to right wing talk. It is an absolute laugh riot.

I watched much of election night on Faux News. Now I know what it must have been like to be from Boston and watch 2004's Game 7 in a New York sports bar

And by the way, Wolfe doesn't call the shots on WRKOs lineup, and Cooksey is a gofer.

Finally the WRKO morning guy is a horrid air talent. So bad it makes me wonder if they brokered the time
 
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