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BOSTON NOW HAS A DANCE STATION!!!!!!!

Please let this be real and please let them bring it to other cities!

I'd be willing to sacrifice KYSR here in Los Angeles for some real EDM on the airwaves.
 
They posted their mix show schedule on their FB page. It looks like they mix between 6p-1a on Thursday nights.

http://www.facebook.com/evolution1017?fref=ts

Overnight they were running fairly standard stuff, but EDM nonetheless...SHM, Avicii, David Guetta, Martin Solveig, Pryda, Tommy Trash, Kaskade, Bingo Players, Adrian Lux, etc. There were only a few crossovers (She Wolf, etc) and the occasional deep gold title (I heard Robert Miles 'Children' overnight). Overall, very current/recurrent heavy. It's based on the Evolution stream on the iHeartRadio platform. Fairly tight rotations, and not too much dubstep and obscure stuff like KDHT played.

Pete Tong is the voice of the station, and hosts a couple of shows as well (obviously tracked from the UK.) They may add a local host eventually, possibly in PM drive, but my guess is it will be automated much of the time.
 
The only downside that I'm learning about is the fact that 101.7 is a class A (similar to what KDHT in Denver was) rimshot of Boston.

THOUGH, to my understanding, the signal would cover the majority of colleges in the area, which is what a station like this would primarily target so this may not be a bad thing. Add to the fact that you have big clusters of population around the Greater Boston area, then this station should be fine.
 
anthonydt06 said:
A bit heavy on mixing. Maybe over time the station gets more local and sound less internet-based.
Click to expand...

Perhaps there may be an element of "local" down the road but I think this is the way radio is going anyway, being that this is part of the iHeartRadio branding - "network". That's primarily why CC laid off so many people.

Granted, I love the local aspect to radio since you do feel "at home" with someone in the region that you can associate the music with. But, I suppose in this day and age, as long as you have a format that gets the numbers and billings and can be spread throughout other cities as part of that network then I have no problem with it.

Just get this (or something similar) to New York, that's all I'm sayin'! ;D
 
Tony Santiago said:
The only downside that I'm learning about is the fact that 101.7 is a class A (similar to what KDHT in Denver was) rimshot of Boston.

THOUGH, to my understanding, the signal would cover the majority of colleges in the area, which is what a station like this would primarily target so this may not be a bad thing. Add to the fact that you have big clusters of population around the Greater Boston area, then this station should be fine.
Click to expand...

Hey Tony, 101.7 isn't a "Rimshot" per say, their transmitter is actually located in downtown Boston on top of a skyscraper (one Financial Center). So they cover almost all of the urban areas in Boston metro fairly good. So, it's sort of like 89.9, or 105.9 in NYC. Broadcasting from the city, but with less power. Great citywide coverage, just doesn't get out as far as the full power class B's. Still awesome though. We are VERY excited here in Boston!!

P.S. Here's a map of the coverage area for 101.7:

http://radio-locator.com/pats/WHBA_FM_LU.gif
 
The 87.7 pirate station in Boston used to cover about the same area as WFNX/WHBA, that says a lot about how weak 101.7 is, or how strong Hot 87.7 was. Speaking of Hot 87.7, I'm surprised Clear Channel didn't make 101.7 urban since Hot 87.7 was successful financially. But I'm glad 101.7 is dance.
 
Once again dance is on a limited signal but obviously better than nothing! They are tying in to the history of the frequency, for example with the liner of "Hot since '82 with Evolution - 101.7." It was in 1982 that 101.7FM in Boston became one of the first full-time alternative rock stations in the U.S. How fitting that the up-and-coming EDM genre has as one of its only U.S. outlets the frequency which helped spawn a format (commercial alternative) that still thrives nationwide to this day, 30 years later.
 
And once again dance will fail. EDM will not work. I love dance music but EDM and continuous mixes of dance is unlistenable for hours. I will give this station a year or less and I will also bet CC will tweek the format to include edge rick or grunge too before the flip. The only dance format that will work in this country right now is dance hits, rhythmicChr, or dance leaning Top 40. And all of those formats must be programmed like a top 40 CHR station to have any success in mainstream America radio.
 
retrodells said:
And once again dance will fail. EDM will not work. I love dance music but EDM and continuous mixes of dance is unlistenable for hours. I will give this station a year or less and I will also bet CC will tweek the format to include edge rick or grunge too before the flip. The only dance format that will work in this country right now is dance hits, rhythmicChr, or dance leaning Top 40. And all of those formats must be programmed like a top 40 CHR station to have any success in mainstream America radio.
Click to expand...

I KINDA agree with you, but......

Let's not say that "dance" will fail because you are talking the umbrella of genres, but leaving it solely as EDM would not do so good.

Yeah, dance friendly Top 40 is all good but you can step it up from there and not limit things. There ARE dance music vocalists such as Jes, Nadia Ali, Jonathan Mendelsohn, etc that could work into a format like this without totally sounding ALL EDM. I just don't want this station to fail like KDHT (Denver) did. In that case they went TOO edgy with the sounds and had a good overdose of dubstep in there. You can present house, club, recent recurrents and YES EDM as a Top 40 presentation and it can work.
 
I agree too Tony!

It's about presentation. Presenting and promoting a station to the average American listener is something to can make or break a station.
If Evolution plans to stick around and appeal to more people than just the clubbies, college, and GLBT community... they need to promote it
with care. The failed stations in Arizona, SF, and Denver were because too little mainstream dance "hits" were in rotation, too heavy on EDM,
promotion of the station to small core groups. No numbers - no money (advertising dollars).

Clear Channel is "experimenting" EDM on 101.7 in Boston, I guarantee they are not "betting" on it. Right now I see CC making some format moves
around the country on some of their lower rated / lower powered / rimshot stations. CC is playing the exact EDM format on 101.7 as their IheartRadio
channel right now. It is an easy flip (as most of all of their properties are). The station "floats" on the format and then no monies... the next format
on IheartRadio will be flipped too. It is sad, but true in radio industry today - and moreso with CC.

CC has not had success on 101.7 and they have tried. They also have not put any money in promotion of the stations frequency with any of their
last " i-format of the day". The most they will put into these lesser properties, money wise, is a website, and every website on CC is another station's website
with a new logo and playlist.

CC is mostly hoping that this freq. and new format will take off by "word of mouth" and in the communities it is serving. Enough to make some dollars, but
I will be willing to bet if this doesn't happen enough or at the level of expectations - bye bye EDM.

Again, I will reiterate, EDM alone will not work on terrestrial radio. Dance Hits/CHR, Rhythmic CHR or Top 40 / dance hits works best in the USA right now and
ONLY when presented in a fast speed, live, some local, and CHR hitradio format.

As for EDM artists, there are plenty good artists out in the dance genre, BUT, unless these artists (like David Guetta, Calvin Harris etc) get in Top 40 / CHR rotation, they will not make it alone on dance radio.

In addition; CC has the hit radio CHR formats wrapped up in Boston:
#1 rated KISS 108 All The Hits
Jamin 945 Hip Hop and Hitmusic

and CBS has:
Amp 103.3 CHR

Evolution is going to be very limited on community.
 
retrodells said:
I agree too Tony!

It's about presentation. Presenting and promoting a station to the average American listener is something to can make or break a station.
If Evolution plans to stick around and appeal to more people than just the clubbies, college, and GLBT community... they need to promote it
with care. The failed stations in Arizona, SF, and Denver were because too little mainstream dance "hits" were in rotation, too heavy on EDM,
promotion of the station to small core groups. No numbers - no money (advertising dollars).

Clear Channel is "experimenting" EDM on 101.7 in Boston, I guarantee they are not "betting" on it. Right now I see CC making some format moves
around the country on some of their lower rated / lower powered / rimshot stations. CC is playing the exact EDM format on 101.7 as their IheartRadio
channel right now. It is an easy flip (as most of all of their properties are). The station "floats" on the format and then no monies... the next format
on IheartRadio will be flipped too. It is sad, but true in radio industry today - and moreso with CC.

CC has not had success on 101.7 and they have tried. They also have not put any money in promotion of the stations frequency with any of their
last " i-format of the day". The most they will put into these lesser properties, money wise, is a website, and every website on CC is another station's website
with a new logo and playlist.

CC is mostly hoping that this freq. and new format will take off by "word of mouth" and in the communities it is serving. Enough to make some dollars, but
I will be willing to bet if this doesn't happen enough or at the level of expectations - bye bye EDM.

Again, I will reiterate, EDM alone will not work on terrestrial radio. Dance Hits/CHR, Rhythmic CHR or Top 40 / dance hits works best in the USA right now and
ONLY when presented in a fast speed, live, some local, and CHR hitradio format.

As for EDM artists, there are plenty good artists out in the dance genre, BUT, unless these artists (like David Guetta, Calvin Harris etc) get in Top 40 / CHR rotation, they will not make it alone on dance radio.

In addition; CC has the hit radio CHR formats wrapped up in Boston:
#1 rated KISS 108 All The Hits
Jamin 945 Hip Hop and Hitmusic

and CBS has:
Amp 103.3 CHR

Evolution is going to be very limited on community.
Click to expand...

We are definitely on the same page here :)

Granted, KDHT may have been WAY out of the range of Denver proper area, but hearing their presentation, and to be fair I don't live in the area so I can't really know how the club scene and fanbase is although I did create a Denver chapter of the coalition to find out, I just thought it was TOO much EDM. Another station that I worry about as well in that same mode is Drive FX in the Hudson Valley region of New York. EDM may be the rage but it's not strong enough to hold its own without allowing other aspects of dance in there.

Evolution 101.7 is definitely on the cheap. Just run the feed off the Internet. And if that doesn't work out, then there are a lot more formats on iHeartRadio that can be placed on 101.7 and still be run on the cheap.

Speaking for New York while a station like Evolution would be a welcome, there is also the fact that you have such a diversity within the dance music community that certain dance music fans would avoid it like the plague unless their music was presented in there (house, freestyle). Add to the fact that you have that casual listener who doesn't go out clubbing and isn't on a core level that thinks of a station like 92.3 Now or Amp 103.3 as dance since CHR has been leaning that way as of late. You need those people too.

Basically it has to be a step up from what Pulse 87 did, but not flights up! :)
 
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