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BOSTON PPM RATINGS RELEASED-AUGUST 2009 (CORRECTIONS INCLUDED)

The publicly released overall (ages 6+) PPM data for August 2009 (covering Thu. 7/23/09-Wed. 8/19/09) that became available on 9/10/09 can be viewed on the www.radio-info.com Boston Ratings Grid.

The next monthly survey period will be for September 2009 (covering Thu. 8/20/09-Wed. 9/16/09) with the publicly released overall (ages 6+) PPM data to be released on Thu. 10/8/09.

Note: the WBCN/WBZ-FM/WBMX format/frequency swap started from just after midnight on Wed 8/12/09 & ended on the afternoon of Thu. 8/13/09, thus only 7-8 days of the new frequencies/formats are included in the August survey period.

As has been pointed out on other threads for the Boston market, there are typos/errors on the ratings grid, the major one being that the August 2009 figures for WEEI-AM & WEEI-FM were inverted/transposed. This unfortunately happens often on the ratings grid pages for any market that has an AM & FM station that share the same call letters. The corrections are:

Station          Est %          Cume        Format          Owner

WEEI-AM          4.5          555,400      Sports          Entercom
WAAF-FM          2.2          484,500      Rock            Entercom
WEEI-FM          0.8          121,500      Sports          Entercom


On the grid, the month-to-month shares/cume listed for WBZ-FM & WBMX-FM follow along with what was on the particular dial position/frequency rather than the "intellectual property"/format. To follow along by format (& disregarding the frequencies), here's how they'd look month-to-month:

                                  June 2009          July 2009          August 2009          Format          Owner       
Station                      Est %    Cume      Est %    Cume      Est %    Cume
WBMX-FM-98.5 (to 104.1)        3.8    1,012,600    3.9    1,098,200    3.3    991,500        Hot AC          CBS Radio
WBCN-FM-104.1 (to 98.5 HD2)    1.9      557,800    1.9      550,600      ?        ?          Rock            CBS Radio
WBZ-FM-(00.0 to) 98.5          ---      -------    ---      -------    0.6    136,800        Sports          CBS Radio


??: If anyone has the data for the 1st three weeks of the August 2009 survey period for WBCN-FM-104.1, hopefully they'll post it here. I couldn't find a separate August 2009 listing for WBCN on this (or other) websites. It would be interesting to see if they got any uptick in shares/cume during Week 3 of August 2009 when they ran "farewell" programming for 4 days leading up to the signoff.

EDIT: After posting, I saw where Eli Polonsky summed up the above in postings to the previous threads. Kudos!!!
 
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