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Boston Radio Ratings April 2020.

(Sidebar - why does the forum software keep flipping back & forth between two completely different style sheets? It's as if my desktop PC cannot decide whether to load the full site or what appears to be a mobile version of the site.)

Do you think Beasley has regrets about getting out of the alternative format? I don't see anyone rushing to fill the hole.
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I'm sure they have zero regrets; Rock 92.9 is doing very well. Just because the new format is doing great in the ratings doesn't necessarily mean the prior format is unworthy of airing anywhere else in the market.
 
MarkW said:
Just because the new format is doing great in the ratings doesn't necessarily mean the prior format is unworthy of airing anywhere else in the market.
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But it demonstrates to the other owners what potential that format has in the market. So Entercom & iHeart already have the research done for them.

They know how much money they will make, they know what the demographic will look like, and they know how loyal the audience will be.
 
kp2780 said:
It has been discussed many times on this board, but I would love to see an Alternative station, preferably one that leans more towards the rock side of Alternative. I would listen to a station similar to WBOS before it's format change, but I would want it to play more new music. Listening to the same 90's/early 2000's songs over and over gets old. I realize that Alternative has been tried and failed and has become a niche format, but couldn't it do better than a 1.0?

Thinking about my demo- I'm a 38 year old guy, what is there to listen to for music for me (and others like me) on the radio? I'm not a fan of country, so those stations are ruled out. WBOS plays too much "old rock" for me and I've never even turned on WZLX. For rhythmic music, I've aged out of Jamn 94.5 and Hot 96.8 is sounding tired playing the same old songs over and over. I'm not into Kiss/AMP/Mix/Magic and the stations geared towards females, so I'm mainly listening to Sirius in the car.

A rock leaning Alternative would seem to appeal to most of my friends of the same age also. I realize I should not fall into a trap of thinking that everyone likes the music that my friends do, but I'm still asking the question- what is a Male from say age 35-45 supposed to listen to if they want a break from sports talk or news talk?
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There are 2 problems with that right now. 1-The labels simply are not putting out nearly enough new product to sustain the format. 2-Entercom's once mighty L.A.'s KROQ is suffering ending WBCN like problems too! Therefore, given that, along with their sudden quick sale of WAAF, I do not even remotely think that will think of going alternative at all!
 
BTW, FWIW, The KSYR situation in L.A. is not unlike as if WWBX maintained a Modern AC format and then tweaked into an alternative instead!

It is my personal opinion is that IHeartRadio very well could flip either 94.5 or 97.7 to such a format! However, they could simply continue to use 97.7 to augment WJMN/WXKS-FM instead.

The idea of 103.3 becoming a Jack-FM station? Interesting, but unlikely! Perhaps they should simply sell 103.3 frequency instead!
 
jlehmann said:
I'm sure EMF would happily take a full market signal off Entercom's hands if they were willing to sell.
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And do what with it? Put its primary music format on it and its secondary format on 107.3? In a market with no CCM heritage that hasn't had the chance to prove itself as a legitimate source of donations?
 
I wouldn't dismiss the Variety Hits idea either. Maybe not a Jack FM type station, some personality probably couldn't hurt. Entercom knows how to run variety hits in other markets (e.g. KCBS-FM, WSMW, etc.), but I don't know how well that would translate to Boston.

I feel like any sort of revival of WAAF on 103.3 would be dicey and not really worth it from a business perspective from what I've gathered.
 
AceBiscuits said:
I wouldn't dismiss the Variety Hits idea either. Maybe not a Jack FM type station, some personality probably couldn't hurt. Entercom knows how to run variety hits in other markets (e.g. KCBS-FM, WSMW, etc.), but I don't know how well that would translate to Boston.

I feel like any sort of revival of WAAF on 103.3 would be dicey and not really worth it from a business perspective from what I've gathered.
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If they were to suddenly relaunch WAAF on 103.3 now, it would shout "oops, we made a mistake!"
 
CTListener said:
And do what with it? Put its primary music format on it and its secondary format on 107.3? In a market with no CCM heritage that hasn't had the chance to prove itself as a legitimate source of donations?
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Donations are not the objective of EMF: Evangelism is. Their purpose is to spread the word, and then provide services such as counseling to the flock.

They obviously know that some markets get lower audience shares but they are "in it" for the long game, not monthly ratings or even monthly donations.
 
Retro said:
BTW, FWIW, The KSYR situation in L.A. is not unlike as if WWBX maintained a Modern AC format and then tweaked into an alternative instead!
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KYSR was an Alternative AC hybrid, enhanced by the rapidly popularizing style of Ryan Seacrest. It was a viable alternative at that moment in time. I don't think that it is viable today.
 
Most of the stuff that a true Modern AC would play can already be found on 92.5 The River (a well executed station, by the way).

The only difference is a Modern AC would have a tighter, safer playlist and devote more spins to currents & recurrents. However, in terms of general music texture, it would sound similar to WXRV, and there would be a lot of artist overlap.
 
MarkW said:
Most of the stuff that a true Modern AC would play can already be found on 92.5 The River (a well executed station, by the way).
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This is what people don't understand about Boston radio. The formats they want are already covered by other stations. You can only cut the pie so many ways.

It's not about format names. It's about a mixture of songs. There are several stations that are grabbing songs from other genres.
 
MarkW said:
Most of the stuff that a true Modern AC would play can already be found on 92.5 The River (a well executed station, by the way).

The only difference is a Modern AC would have a tighter, safer playlist and devote more spins to currents & recurrents. However, in terms of general music texture, it would sound similar to WXRV, and there would be a lot of artist overlap.
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And that was, in essence, exactly what it was like when WBOS was, infact still just WBOS! Songs that they played first, usually ended being played on WBMX also! Albeit Mix being much more upbeat and poppy!
 
MassMusicMan said:
No, it tells you there's demand for rhythmic.

Honestly, I'm astonished that anyone could live in Boston and think that it's Chicago or Atlanta.
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lol WKAFA routinely books diver 3 and peak weed around 3.5.

JAMN and Amp combined can’t even reliably do that. The audience was there, the advertisers didn’t want it I guess.

A 3.4 on a totally half assed station, a well run Urban could easily book 4. You don’t need to be Co I ago or Atlanta (for a vague racial reference you’re comparing two very different metros). Vegas has an urban.. LA has an urban.. etc etc a Brockton-a Boston Station has been targeted for urban twice now (WILD and WKAF) it gets numbers just it the ads.

There a very large black population south of Boston with Bridgewater Holbrook Avon Milton Stoughton all have black populations ~12-15% now as well as Brockton being 48% black, Randolph being 40%+..the audience is there I guess the market isn’t. Remember the station only left an Urban format after iHeart took over. Execs at Greater media specifically said Boston should have an urban outlet In the press release when they debuted. There will be more attempts at Urban I’m sure. A Latino station will also come soon-just a matter of time.
 
CTListener said:
Explain how the FCC is doing any of what you say it's doing. It has hardly any interest in station formats and spoken and musical content, just rules regarding language. If you're referring to the limited number of frequencies available and the ownership of many stations by wealthy individuals or large chains, well, that's how it works in the good old USA. You need money to get into the radio game, and once you're in, the government isn't going to push you out unless you do something horribly wrong.
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You explained it. It’s not necessarily “that’s the USA” for most of radios history it wasn’t how it is today. That was also the USA
 
Chill UT

UrbanTeenager said:
You explained it. It’s not necessarily “that’s the USA” for most of radios history it wasn’t how it is today. That was also the USA
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I have no clue what you're trying to say here. But if you're upset about deregulation by the FCC, then might I suggest you hop back into your time machine back to 1996 (and even before that). You have a bunch of people who have worked in this industry here to tell you that your idea of a WE-LOVE 108 utopia with Mr. Senor Love Daddy "spinning the platters that matter" doesn't exist anymore. Am I happy about what radio has become? No, but I try and go with the flow. Keeping up with the current trends is how you stay relevant.

If you really want to try and re-regulate the telecommunications industry (hint...you can't), then might I suggest you run for public office? See how easy it is for folks such as Bernie and AOC to get their ideas out there without any compromise from other voices in congress and the senate. Or maybe you can pool some money with a group of your friends and buy a full-power commercial FM and flip it to Urban? Maybe get off the radiodiscussion boards and start making some inroads? You catch more flies with honey than with vinegar.

(EDIT: The above paragraph was in no way meant to be political or spark political discussion. Rather showing Mr. Teenager how hard it is to change the system with ideas alone)
 
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