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Boston Radio Ratings April 2020.

UrbanTeenager said:
There a very large black population south of Boston with Bridgewater Holbrook Avon Milton Stoughton all have black populations ~12-15% now as well as Brockton being 48% black, Randolph being 40%+..the audience is there I guess the market isn’t. Remember the station only left an Urban format after iHeart took over. Execs at Greater media specifically said Boston should have an urban outlet In the press release when they debuted. There will be more attempts at Urban I’m sure. A Latino station will also come soon-just a matter of time.
Click to expand...

Stations don't look at individual towns, cities and villages or neighborhoods. They look at the entire radio metro (often different from the government / Census Bureau / OMB definition of metro) and determine what programming has an opportunity of being profitable.

The major factor is what share of 18-49 or 25-54 (or some subset advertisers buy against) will the station be able to get if successful and in the current competitive environment.

Without getting into Urban, which seems to be your kindling point, I can mention that "Latino" is not a format, not even an ethnicity. There are many more formats in Spanish than in English because there are so many different cultures, races, ethnicities and nationalities that have created dozens of formats. While only a few are viable in the US, one that many will like, many more will not. So if someone wants to do a Spanish language format, they will know that half of Hispanics don't use Spanish radio in most markets, and the remaining half is divided into at least two or three very polarized format preferences.

That is just an example of how programming is based on more than 12+ shares and the population of a few neighborhoods.
 
I wrote the following on May 19 in defense of my recommendation that Entercom should flip 103.3 to Variety Hits:

Entercom has a number of very successful Variety Hits stations across the country. Some were home grown; others were inherited as part of the CBS Radio deal. To suggest the format is dead or that CBS Radio was the only company doing Variety Hits are both mischaracterizations on your part, MassMusicMan.

Would Variety Hits generate market leading ratings? Most likely no. However, I think the ratings performance - especially in Adults 25-54 - would be a significant improvement over what Amp generates. It would also complement Magic 106.7 and Mix 104.1 nicely for sales purposes.

I know some of you like to cite Amp's Female 18-34 ratings, but as time passes, radio becomes an increasingly less important vehicle in the eyes of advertisers for reaching that age group. Eliminating Amp would also provide Mix 104.1 more wiggle room musically, which might not be such a bad thing.
Click to expand...

Voila - less than 10 days later - Variety Hits is here!!!
 
Amp (WODS).
The Amp site now redirects to Mix 104.1

Amp's facebook had an announcement thanking their listeners and a new format would start at 10 today.Many were upset at the move.

https://www.facebook.com/1033ampradio
>>
When the TJ Show got cut on April 3rd. The writing was on the wall.

>>OMG, this cant be so!!! I’m crying just reading this goodbye! I remember the exact place I was when I heard 1033 Amp radio for the first time.
 
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