Boston Radio Ratings: Decemberr 2014

[pjc1961]

Picking up on the posts at the end of the November 2014 Ratings thread:

The December 2014 survey period covers Thu. 11/6/14-Wed. 12/3/14 - publicly released data for subscribing stations age 6+ overall:

Boston: http://ratings.****************/cgi-bin/rol.exe/arb013

Next report will be for the Holiday 2014 survey period covering Thu. 12/4/14-Wed. 12/31/14.
The data release date will be Wed. 1/21/2015.

Via AllAccess.com, Research Director Inc. December 2014 PPM Analysis includes demo breakouts
for the top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Boston is discussed fifth at the link below):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-dec-ppm-a

 

[raccoonradio]

Globe's Chad Finn had numbers for sports radio in a diff. demo.
This is 12 plus. No WMEX yet (Howie debuted 11/17) but RKO goes 3.3 to 2.2 but again this is only 12-plus. WGBH a bit higher. WKLB strong. WBWL up slightly.
1200 billed as news-talk but reallynbiz/finance

 

[CTListener]

No snarky mock cheer for WUMB? OK, even though I like the station and its music, I will note that the mighty 91.9 doubled its 12+ number last month -- to 0.2! Go, UMB, go!

 

[freqlost]

Does anyone know what's up with WXKS AM ?
Is that a ratings gain or did they just start paying ?

No snarky mock cheer for WUMB?

WUMB is poised to make their move now.
What a brilliant strategy !
Lay low for many years and then ...BOOM....when no one is looking make their move and threaten powerhouses WKOX AM & WEEI AM.


I am puzzled why everyone just lets WMJX dominate the Christmas music format without a challenge.

WJMN looks like it has stabilized.

Listening to the WBMX Christmas countdown right now while posting and that is decent.

 

[Unregistered]

http://www.boston.com/sports/touchi...weei_third_in_fall_nielsen_audio_ratings.html

Chad Finn has the 25-54 numbers for the sports stations.