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Boston Radio Ratings: Holiday 2014

P

pjc1961

Related to the "Howie's ratings" thread started on 1/19/2015:

The Holiday 2014 survey period covers Thu. 12/4/14-Wed. 12/31/14 -
publicly released data for subscribing stations age 6+ overall:

Boston: http://ratings.****************/cgi-bin/rol.exe/arb013

Next report will be for the January 2015 survey period covering Thu. 1/1/15-Wed. 1/28/15.
The data release date will be Wed. 2/18/2015.

AllAccess.com Holiday 2014 PPM Analysis by Research Director Inc. includes
demo breakouts for the top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Boston is discussed fifth):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-holiday-p
 
Christine, 16.

What a distortion.

I imagine WMJX's ratings will be "deflated" a bit in the next book.
 
Last edited:
http://www.bostonherald.com/inside_track/the_inside_track/2015/01/jolly_tunes_a_joy_for_listeners

Fybush's column today mentions the 16 WMJX got and says several things about Christmas music stations including fact that a lot of that gained audience soon dissipates. http://www.fybush.com and click NERW

as for Herald they float rumor of a RKO morning show attempt w Globe and Jim Braude but latter didn't happen as he took Ch 2 Greater Boston job (Kuhner would have taken PM drive. Herald said
RKO was on 19th place overall and 23rd place w adults sans Howie.Didn't say what ratings MEX (Howie,Bos Herald Radio) is getting but they did finally show up in the last book.
 
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