Boston Radio Ratings Holiday 2022

[freqlost]

https://ratings.****************/cgi-bin/rol.exe/arb013

Holiday = WMJX #1

The recently discussed WERS has a nice gain to leap over useless WBOS and WJMN

 

[pjc1961]

Covering the survey period from Thu. 12/8/2022 thru Wed. 1/4/2023,
Top 5+ demo rankings for ages 25-54, 18-49 and 18-34:
AllAccess Demo Rankings Analysis - Holiday 2022 (scroll down to see Boston market)

25-54: 1. WMJX 2. WBZ-FM 3. WXKS 4. WZLX (up from #8) 5. WEEI-FM 6. WROR
18-34: 1. WMJX 2. WBZ-FM 3. WZLX 4. WXKS 5. WROR
18-49: 1. WMJX 2. WBZ-FM 3. WXKS 4. WROR 5. WZLX 6. WBQT 7. WEEI-FM

 

[dhoule]

I don’t know how WJMN does in the demos they are shooting for but there 6 plus numbers look pretty bad. Is it time for a format change?

 

[Methuselah]

I see RKO started an upward trajectory as Bostonians got the best christmas present of all -- Krazy K0000nah being off the air.

 

[davideduardo]

I don’t know how WJMN does in the demos they are shooting for but there 6 plus numbers look pretty bad. Is it time for a format chaNot

Not great, although they are top 5 in 18-34 and top 10 in revenue. But they are the only Urban FM in the market, so they get all the Black buys and a lot of the English dominant Hispanic targeted buys, so it's an inexpensive format with an exclusive niche. It's the #7 music formatted station in billings, and 4th in revenue out of 8 Boston iHeart stations.

It, in fact, looks pretty good!

 

[nowradioguy]

Not great, although they are top 5 in 18-34 and top 10 in revenue. But they are the only Urban FM in the market, so they get all the Black buys and a lot of the English dominant Hispanic targeted buys, so it's an inexpensive format with an exclusive niche. It's the #7 music formatted station in billings, and 4th in revenue out of 8 Boston iHeart stations.

It, in fact, looks pretty good!

Ah, someone who knows, and can back up, what he's talking about.

 

[jlehmann]

Not great, although they are top 5 in 18-34 and top 10 in revenue. But they are the only Urban FM in the market, so they get all the Black buys and a lot of the English dominant Hispanic targeted buys, so it's an inexpensive format with an exclusive niche. It's the #7 music formatted station in billings, and 4th in revenue out of 8 Boston iHeart stations.

It, in fact, looks pretty good!

What about Hot 96.9? Are they that much different from Jamn other than playing more gold?