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Boston Radio Ratings July 2022
- Thread starter freqlost
- Start date
Shaping up as a down late summer and early fall for both sports stations, with the Red Sox slipping toward a once-unimagined tear-down and rebuild and the Patriots struggling to learn their intended offense for the coming season.
Is WXLO benefiting advertising-wise from its recent (meaningless, I know) surge in the published meaningless Nielsens? Or do the agencies still see it as a Worcester buy no matter how many listeners the station is attracting in Boston?
The overnight shift's success or lack of same is irrelevant.
While that is a significant change, it still may very probably be a statistical wobble, particularly since summer months are the second heaviest time for loss of meter panelists (after the Holiday period).
WJMX's ratings is probably just a fluke
7-Midnight is not overnight
Oops, sorry about that. But that's probably the second most irrelevant time slot in radio today. The listeners and money aren't there after the sun goes down the way they are during the daytime.
the PPM does not count overnights, but Delilah is in a rated time slot so she DOES count in the ratings, we'll have to see if it is a one book drop or if they show a trend....
While I would agree that MOST after dark offerings don't generate huge PPM numbers, WMJX has counted on people falling asleep to D.A.B. at night and having their clock radio go off in the morning to WMJX..... I know that seems to be an ancient ritual, but I would bet if you looked at the advertisers on the former Bedtime Magic they were not spots for boner pills and adult diapers.... IIRC they got top tier local spots.
Yes, it does. It's a separate table, but not part of the full-day averages.
Who has a clock radio today?
I and a few others here still do. But given our "advanced" age, we know we don't count demographically anyway, so if a clock radio works for us, let us enjoy it till the damn thing breaks and we can't replace it.
OK I need to clarify, the 6+PPM numbers as published have a note at the top of the page that it covers from 0600 to Midnight.
I have clock radios, I can't say I use them, I have Alexa devices in my bedroom at the various houses.... when I am in MA or NH I just put the TV on when I wake up.... the joys of being retired I get up when I wake up... but in Florida I use the Alexa to listen to WBZ-A when I wake up.... but I may fall asleep to something from Amazon Music or SXM
But as I alluded to in my previous post, the clock radio is a quaint old fashioned custom preferred by people much older than I me thinks.
but Boucher's shift was not overnight - and after over 40 years of success in that time period - i can't even begin to imagine the shakeup at WMJX
But the published PPM numbers DO include Midnight to 6 AM. In fact, in many "early commute" markets stations sell 5 AM to 10 AM as "morning drive".
And, while having residences in 3 states is not usual, employing new devices is very popular among all ages as they don't have all the possible failures of manually set old-time alarms.
Here is a reason for new technologies I'd never heard: an older person with severe arthritis likes asking Alexa to wake them and remind them of appointments and the like because they don't have to painfully twist little buttons and knobs on traditional devices.
For 6/23-7/20/2022, demo rankings for the Top 5+ stations in 25-54, 18-34 + 18-49 (scroll down for Boston):
www.allaccess.com
25-54: WBZ-FM, WXKS, WROR, WZLX, WBGB, WMJX tied with WKLB, WWBX tied with WBQT.
18-34: WXKS, WROR, WBZ-FM tied with WJMN, WKLB. #10 WBQT tied with WMJX.
18-49: WBZ-FM, WXKS, WROR, WBGB, WBQT tied with WJMN. #8 WMJX tied with WKLB, #10 WWBX.
Radio Industry News, New Music, Music Promotion, Radio Station Song Charts
All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
25-54: WBZ-FM, WXKS, WROR, WZLX, WBGB, WMJX tied with WKLB, WWBX tied with WBQT.
18-34: WXKS, WROR, WBZ-FM tied with WJMN, WKLB. #10 WBQT tied with WMJX.
18-49: WBZ-FM, WXKS, WROR, WBGB, WBQT tied with WJMN. #8 WMJX tied with WKLB, #10 WWBX.
On many levels. I see Big as a variety of content that they had on several former Audacy/Entercom stations. Additionally it must cost much less to operate. Those are two just off the top of my head.
The reason for the Sports Hub's ratings drop can be summer up in five words:
The Celtics playoffs have ended.
With the Patriots season coming up, their ratings will rebound.
The Celtics playoffs have ended.
With the Patriots season coming up, their ratings will rebound.
With sports betting legalized, I think they will be covered during the summer down time between the end of the NBA and NHL seasons and the start of the NFL season.
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