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Boston Radio Ratings June 2020

EnterCommunicator said:
WRKO's rise is remarkable. Beating both 98.5 and 93.7.
Would love to see the show breakdowns by time slot.
Click to expand...

No sports, plenty of politics and social upheaval to discuss. I have a feeling that the numbers will still show that most of the listeners are 55+, set-in-their-ways, immune-to-a-sales-pitch non-people to agency-based advertising business, which is what Boston stations rely on for the most part.
 
raccoonradio said:
All Access noted (saw on Twitter) that the Bull 101.7 doubled its share and came in fifth
Click to expand...

Hmmm, not sure about 5th, unless you exclude all the talk stations. They're in a tie with The River for 13th.

Both country stations have seen big increases in share, although that means they haven't lost as many listeners as the other stations.
 
WGBH has a pretty steep drop.

Were they fundraising or something else ?

Is Acoustic Sunset on WWBX doing OK ratings wise anyone know ?
 
It wasn't all that long ago that WROR was #1 for awhile. Losing the Loren and Wally-less Morning Show didn't hurt them. But they've been dropping a bit. Maybe people are getting tired of all that fun and frivolity, fake or otherwise, with all the B's in the morning? I'm getting a little tired of it. In fact, I've been sampling the new Big 103 here and there and I like it. I also liked Mike-FM a few years back.
 
Re:

Someone on a different thread asked why I am not a fan of Entercom's executive management; here is Exhibit #1:

http://www.insideradio.com/free/98-...cle_24fdd27c-c208-11ea-b1fc-23e20d8746e5.html

The extent to which WEEI has slipped in Men 25-54 is stunning!

Not only has Entercom ceded (big time) the sports radio race in Boston, but WFAN in New York during the past year has seen its worst ratings in many, many years, the company killed off the wrong Country station in Seattle (the surviving station is now facing an uphill battle), it has several Alternative-formatted stations with terrible ratings, it owns two more major market country stations that have turned into absolute dumpster fires under Entercom ownership (Chicago & Minneapolis), and the company seems to have little clue how to program CHR/Pop correctly in a major market.

Further, I think Entercom erred in returning 101.1 in Philly to its heritage "B101" branding and skewing older with the music. The station was performing phenomenally as-is; 96.5 should've been used to shield 101.1 from iHM's 106.1 The Breeze.

On top of those operational execution challenges, the company overpromised and underdelivered on cost synergies with regard to the CBS Radio merger, showed favoritism toward incumbent Entercom employees (despite the CBS Radio folks being much more attuned to major market operation), and even if one assumes those promised synergies were fully achievable, the company post-merger had too much debt leverage.

So, so far, Entercom has screwed up the following heritage stations since the merger:
- WEEI
- WFAN
- WBEB Philly
- WSTR Atlanta
- WUSN Chicago
- KVIL Dallas
- WBBM-FM Chicago continues to underachieve
- KITS San Francisco continues to underachieve
- KAMP Los Angeles, already weak, is in far worse shape now
- KROQ? (Jury might still be out)

The above is probably only a partial list; I suspect I'm overlooking some stations. Some legacy Entercom stations aren't doing so hot, either. 107.9 The Link in Charlotte is a total dumpster fire and 103.7 Kiss in Milwaukee is nowhere near the ratings force it once was.
 
WEEI's numbers would have been a bit more competitive; remember, 98.5 has had to forego Boston Celtics basketball during what would have been playoff time!

I think a good chunk of WEEI's longtime audience is not fond of recent personnel moves.
 
The Two Top 40/CHR's that Entercom does program well are WFBC-B93.7 Greenville SC and also WNVZ- Z 104 (104.5) Norfolk VA.
 
MarkW said:
WEEI's numbers would have been a bit more competitive; remember, 98.5 has had to forego Boston Celtics basketball during what would have been playoff time!

I think a good chunk of WEEI's longtime audience is not fond of recent personnel moves.
Click to expand...
And Bruins playoff games as well would have been on 98.5 during the Spring.
 
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