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Boston Radio Ratings June 2021

Are younger people especially not tuning into
loooong games? The woke bit, etc...and the more
popular local team is the Pats
Younger people can get the score on their phone. Game length has to be a piece, and with so much of the game dedicated to pitching… you have to ask who wants to listen to hours of pitching on the radio if they just care about who’s winning.
 
thought you were referring to WEEI, but the sentiment stands. Red Sox did not lose die-hard fans over whatever "wokeness" is.
For what its worth, I know of some people whose last straw was seeing the Green Monster covered with the massive Black Lives Matter banner last year. Once political causes were heavily pushed, they were done.
 
For what its worth, I know of some people whose last straw was seeing the Green Monster covered with the massive Black Lives Matter banner last year. Once political causes were heavily pushed, they were done.
Not worth much. Not that many of them in a place like Massachusetts, and they'll be back. Besides, they have nothing to fear at a Red Sox game -- hardly any of "those people" they fear and detest so much ever go to one.
 
Not worth much. Not that many of them in a place like Massachusetts, and they'll be back. Besides, they have nothing to fear at a Red Sox game -- hardly any of "those people" they fear and detest so much ever go to one.
Compare a game from the 1990s to now. The current ownership has opened its wallet and won many World Championships. However, they've effectively priced out and alienated the many of those traditional blue collar fans. Perhaps the ownership abhors the bleacher-creatures who would hit beachballs and taunt players, but they were the loyal fans who would still tune in every game, even when the teams were basement dwelling during the 1990s.
 
Compare a game from the 1990s to now. The current ownership has opened its wallet and won many World Championships. However, they've effectively priced out and alienated the many of those traditional blue collar fans. Perhaps the ownership abhors the bleacher-creatures who would hit beachballs and taunt players, but they were the loyal fans who would still tune in every game, even when the teams were basement dwelling during the 1990s.
A lot of people have been priced out of Fenway Park, not just blue collar folks who have a problem with BLM and like to taunt players from the bleachers.
 
The PD (or Brand Manager) of Rock 92.9 is truly horrible at his job.

My golden retriever could program that station and get better numbers!

How on earth with *that* monster signal do you only grab a half share more than a station out of bleepin' MANCHESTER, NH?!!!

WZLX, which is clearly a well programmed station judging from performance, is beating Rock 92.9 by a 4:1 margin, too.

Rock 92.9 is capturing an incredibly small percentage of the Rock / Classic Rock audience.

I see someone at Cumulus' I.T. department finally got off his or her butt and updated the logos on The Pike's web site several months after the format change. About time. How long ago did that station flip format?
 
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February was the shift to classic rock. RadioInsight 2-19-21: "Cumulus Media’s “100FM The Pike” 100.1 WWFX Southbridge/Worcester MA is completing its evolution from Classic Hits to Classic Rock with the launch of a new morning show.
Mike Hsu, who joined WWFX to host a 6-8pm show last August, will take over mornings on Monday, February 22"
 
A lot of people have been priced out of Fenway Park, not just blue collar folks who have a problem with BLM and like to taunt players from the bleachers.

I could afford going to an occasional game but find it offensive what they charge for concessions/ swag, etc.

Moved to Boston in 1998 and a buddy and I used to do the wait in a huge line in February to buy tickets for the season and we'd get 20-25 games. At that time beers were like 3.50 which was alright. When I see them charge $14 or whatever it is now for a Coors light draft that comes from a $50 keg I shudder.

Obviously I don't need to have a beer or food if I'm attending but asking those prices just grosses me out. And I do understand the economics of having a small ballpark relative to other franchises combined with a huge payroll but nonetheless...gross.

Not to mention it's fair to say they've been pretty irresponsible with their payroll on occasion.
 
For what its worth, I know of some people whose last straw was seeing the Green Monster covered with the massive Black Lives Matter banner last year. Once political causes were heavily pushed, they were done.
Where New England is fragmented politically by sub-regions, would that greatly impact the ratings of the main WEEI signal? It's coverage is mainly within more prominently liberal areas of Massachusetts and Southern New Hampshire. I'm far from an expert to have a definitive answer, but do wonder if the politics of the Red Sox supporting a liberal movement directly correlating with ratings of WEEI.

I could afford going to an occasional game but find it offensive what they charge for concessions/ swag, etc.

Moved to Boston in 1998 and a buddy and I used to do the wait in a huge line in February to buy tickets for the season and we'd get 20-25 games. At that time beers were like 3.50 which was alright. When I see them charge $14 or whatever it is now for a Coors light draft that comes from a $50 keg I shudder.

Obviously I don't need to have a beer or food if I'm attending but asking those prices just grosses me out. And I do understand the economics of having a small ballpark relative to other franchises combined with a huge payroll but nonetheless...gross.

Not to mention it's fair to say they've been pretty irresponsible with their payroll on occasion.
I see that as a problem with all Boston teams. I do go to Fenway for a game or two, but never buy items in the park. Usually eat before going, and always buy hats and shirts a local stores before even getting on the highway to go to Boston.
 
Where New England is fragmented politically by sub-regions, would that greatly impact the ratings of the main WEEI signal? It's coverage is mainly within more prominently liberal areas of Massachusetts and Southern New Hampshire. I'm far from an expert to have a definitive answer, but do wonder if the politics of the Red Sox supporting a liberal movement directly correlating with ratings of WEEI.

I really doubt there's a meaningful impact on this year's ratings. A big banner went up during a summer when no one was allowed in the ballpark and practically everyone but out-and-out racists was disturbed about what happened to George Floyd, no matter his flawed reputation. Is that really driving longtime Red Sox fans not only out of the ballpark but away from their radios? How are the games themselves doing compared to last year, the last "normal" season (2019) or the last championship season (2018)? For that matter, have ratings for Red Sox games on NESN also nosedived?

I admit to having no completely convincing reason worked out for WEEI-FM's woes, other than the weakness of the station's talk lineup compared to the competition's. If game play-by-play ratings are down sharply despite a winning, exciting on-field product, then I suppose the right-wing talking-point theory could be in play.
 
I see that as a problem with all Boston teams. I do go to Fenway for a game or two, but never buy items in the park. Usually eat before going, and always buy hats and shirts a local stores before even getting on the highway to go to Boston.

Bruins and Celtics games are just as or more expensive to attend, except for the totally useless ultra-nosebleed seats, as are Patriots games -- and Pats fans have to deal with generally worse weather and no public transportation to the stadium.
 
For what its worth, I know of some people whose last straw was seeing the Green Monster covered with the massive Black Lives Matter banner last year. Once political causes were heavily pushed, they were done.

People who think that's a political statement aren't my friends, and I don't want for them to vote.
 
If game play-by-play ratings are down sharply despite a winning, exciting on-field product, then I suppose the right-wing talking-point theory could be in play.

Interesting to look at the ratings of the WEEI network, too. Just speaking 6+, and from the most recent books:
  • The Sports Hub has the ratings of an in-market signal in Providence, despite WEEI actually having an in-market signal in Providence.
  • Springfield's ratings fall between a Hartford station and an Albany station.
  • Portland is in the 0s.
Cape Cod looks to be the best performing market. Heck, it's outperforming Boston at this point. And in a market where WXTK leads by landslides each book, that does correspond with CTListener's theory.
 
Back in my younger days you would always turn on HDH, PLM or ITS to see how the Sox were doing if you were away from home. Neighbors would sit out in their back yards on weekends listening to a game. Now days there is so much sports info available you really do need EEI to follow the home town team. I still listen in the car and what a delight it was to listen to Sean McDonough the last couple of weeks. My 25 year old nephew is a sports fanatic and loves the Sox but I know he has no idea what station broadcasts the games. He could tell you it is not the Sports Hub.

As for the organization, I am totally biased since I work for the organization on a part time basis. The Red Sox are incredible employers. The Harvard Business School should use them as a case study on how to treat and manage a large part time work force. Yes the tickets are high, the seating could be improved, parking near the Fenway is not an option for most but the organization is totally focused on creating an excellent fan experience. A game at Fenway is far more diverse than a game at the Garden where I also work on a part time basis. People come from all over the world to see a game. Tours of the park have made Fenway one of Boston's most popular tourist destination. You do not see the number of Little League or similar groups the way you did years ago. The minor league and College leagues thrive on group sales. Back in the 70's my hockey leagues couldn't bring us to Bruins games so we had to go to Braves games to watch Terry O'Rielly learn to skate. I often wonder with less kids playing baseball ( 20 years ago my hometown had three little leagues for a total of 32 teams. Today there is one league with 6 teams.) and the inability for kids to see MLB at the parks due to the ticket prices will there be less fans walking through the turnstiles 20 years from now
 
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People who think that's a political statement aren't my friends, and I don't want for them to vote.
There are a lot of people who see nuance between black lives matter and Black Lives Matter, and wish to avoid entities that demonize them for opposing the latter. Baseball used to be an escape from things like that.
 
Bruins and Celtics games are just as or more expensive to attend, except for the totally useless ultra-nosebleed seats,

What? As long as you're not on the corner sections there's nothing wrong with those upper seats. You're still literally looking down at the action from a relatively close distance.
 
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