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Boston Radio Ratings: June 2023

P

pjc1961

Covering the survey period from Thu. 5/25/2023 thru Wed. 6/21/2023, age 6+ overall:
Boston - RadioInsight (may not be updated in all browsers as of this post)
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Sports Hub tumbled 8.3-5.5 which puts WROR on top with 6.0.

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
(scroll down to see Boston Market :))
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. WBZ-FM 2. WWBX (up from #5) 3. WXKS-FM 4. WBUR (trending #15-6-4) 5. WBQT 6. WMJX 9. WZLX (down from #3)
18-34: 1. WXKS-FM 2. WBZ-FM 3T. WBQT 3T. WWBX (up from #6) 5T. WKLB 5T. WMJX 8. WBGB (down from #4)
18-49: 1T. WBZ-FM 1T. WXKS-FM 3. WWBX 4. WBQT 5. WMJX
 
Since I have always been puzzled by WBZ FM and their high ratings, this book makes more sense.

WBUR goes even higher.

WWBX with a nice jump.
 
Men 25 to 54

1. Sports Hub 98.5 18.9
2. Rock 92.9 6.1
3. ZLX 100.7 5.8
4.ROR 105.7 5.6
5.WEEI 93.7 5.4
6.Kiss 108 4.9
7. Big 103.3 4.6
8.BUR 90.9 4.0
9t Hot 96.9. 3.8
9t Bull 101.7 3.8
 
but it is funny to see WZLX in third with their P1, but not even on the map when it is both male and female

there are lies, damned lies, and ratings statistics
 
pjc1961 said:
Covering the survey period from Thu. 5/25/2023 thru Wed. 6/21/2023, age 6+ overall:
Boston - RadioInsight (may not be updated in all browsers as of this post)
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Sports Hub tumbled 8.3-5.5 which puts WROR on top with 6.0.

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
(scroll down to see Boston Market :))
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. WBZ-FM 2. WWBX (up from #5) 3. WXKS-FM 4. WBUR (trending #15-6-4) 5. WBQT 6. WMJX 9. WZLX (down from #3)
18-34: 1. WXKS-FM 2. WBZ-FM 3T. WBQT 3T. WWBX (up from #6) 5T. WKLB 5T. WMJX 8. WBGB (down from #4)
18-49: 1T. WBZ-FM 1T. WXKS-FM 3. WWBX 4. WBQT 5. WMJX
Click to expand...
Notice that WERS-FM beat WXRV-FM in every day part in 25-54!
 
I just noticed in the Male 25 to 54, WRKO doesn't make the top 10

in the 6+ they are 9th

Either there are a lot of old people listening, or a lot of women or both
 
MRBIboredop said:
I just noticed in the Male 25 to 54, WRKO doesn't make the top 10
Click to expand...

3, 2, 1.......

Jeff, Grace and Howie are live and LOCAL. They are entertaining their audience and are great at selling the advertiser message...This is a great testimony as to why Jeff is so successful.....The consistency is very impressive. Again, live and local talk radio with Jeff in the morning and Howie in the afternoon is a winning combination for an AM Talk Station"

;-)
 
johnster said:
Why would you think anyone under 54 would listen to Conservative Talk Radio?
Click to expand...

Are you suggesting that there are no Conservatives under 54?

The Surprising Change in Socially Conservative Americans​


The Gallup poll, conducted between May 1 and 24, found that a rising number of voters aged 18 to 29 were identifying as socially conservative, following the broader national trend.

In this year's poll, 30 percent of that group described themselves as conservative on social issues, compared to 26 percent in 2022 and 24 percent in 2021.

The average American was more likely to identify as politically liberal at age 25 but more likely to be conservative 20 years later (age 45).
 
johnster said:
Why would you think anyone under 54 would listen to Conservative Talk Radio?
Click to expand...
I was in my teens during the 1960s, and talk radio was nowhere near then what it is today: pretty much ubiquitous on AM. So when one of our local AMs carried talk for even a few hours during the day or night, I was curious and interested enough to listen.

And despite missing The Big 68 WRKO when it started going downhill (post Bill Drake), I did listen to Talk Radio 68 during a part of the 80s.

And when 96.9 dropped smooth jazz for FM Talk in 1999, I was pi$$ed, but soon came to like Eagan and Braude and Jay Severin. And I had just turned 50.
 
"The overwhelming number of people who listen to AM radio are older people. A much smaller segment of these people listen to conservative radio. KABC, a heritage signal in LA featuring conservatives hosts, had a fall ratings of 0.0. You read that right. No one listens to that s..."Phil Hendrie
 
pjc1961 said:
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com
Click to expand...
So it looks like All Access will stop putting out new content Aug 15, 2023 @ 9 pm eastern time.
That is too bad.

So maybe one more ratings month ?
 
freqlost said:
So it looks like All Access will stop putting out new content Aug 15, 2023 @ 9 pm eastern time.
That is too bad.

So maybe one more ratings month ?
Click to expand...
Yes, the next batch of PPM reports (for July 2023) are scheduled to be released over 4 days: Mon. 8/7/2023 thru Thu. 8/10/2023.
Boston's numbers will be available on Tue. 8/8/2023 (Day 2); demo breakdowns should be on the same day.

To be determined if Research Director, Inc. / XTrends will align with another radio news site to put out their monthly summaries.
They've put the AllAccess.com article links on their Facebook page; that may be the place to watch for future links past July 2023:

www.facebook.com

Research Director, Inc.

Research Director, Inc., Annapolis, Maryland. 219 likes · 7 talking about this · 2 were here. The Ratings Experts-Enabling radio stations to increase revenue & make critical programming decisions
www.facebook.com www.facebook.com
 
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