Fair enough.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Boston Radio Ratings March 2018
- Thread starter freqlost
- Start date
The only real surprise here is the big jump for WBZ-AM and WBUR. No idea where that came from. Maybe the weather, but that wouldn't account for WGBH-FM failing to also benefit.
KISS 108 is usually on top, except for the holiday period when WMJX rules. WMJX is uniquely well placed to take advantage of the holidays; most stations would alienate their core audience if they flipped to holiday music, but WMJX listeners are happy to go along for the Christmas sleigh ride and stay with the station on December 26.
Sports talk is in the off-season doldrums: the Patriots are done, the Red Sox haven't started yet, and the Celtics and Bruins only generate intense interest during the playoffs. (During the ratings period, not when I'm writing this!) In another city March Madness would be a big deal, but Boston is a PROFESSIONAL sports town and not a college sports town. Expect to see an uptick for WBZ-FM and WEEI-FM in April with the Sox season starting, plus the NBA and NHL playoffs and the NFL draft all generating interest.
It looks like WBOS has bottomed out for now, with stable ratings for the past four periods. The numbers are still pitiful; what with having the alternative format pretty much to themselves in Boston (the current chart lists WXRV-FM as alternative but they're really an AAA station) they should be able to pull at least a 3, as they did in the period after the demise of WFNX and before the current management made the station worse.
Speaking of WXRV, they're doing remarkably well, especially given their marginal signal in the city of Boston. I think they have pulled away some of the audience that would be listening to WBOS if that station's execution were better.
A big drop for WKAF in this chart. Might just be a statistical anomaly, or it could be the effect of returning to a normal commercial load after a more limited commercial schedule during their period of building an audience for the new format.
KISS 108 is usually on top, except for the holiday period when WMJX rules. WMJX is uniquely well placed to take advantage of the holidays; most stations would alienate their core audience if they flipped to holiday music, but WMJX listeners are happy to go along for the Christmas sleigh ride and stay with the station on December 26.
Sports talk is in the off-season doldrums: the Patriots are done, the Red Sox haven't started yet, and the Celtics and Bruins only generate intense interest during the playoffs. (During the ratings period, not when I'm writing this!) In another city March Madness would be a big deal, but Boston is a PROFESSIONAL sports town and not a college sports town. Expect to see an uptick for WBZ-FM and WEEI-FM in April with the Sox season starting, plus the NBA and NHL playoffs and the NFL draft all generating interest.
It looks like WBOS has bottomed out for now, with stable ratings for the past four periods. The numbers are still pitiful; what with having the alternative format pretty much to themselves in Boston (the current chart lists WXRV-FM as alternative but they're really an AAA station) they should be able to pull at least a 3, as they did in the period after the demise of WFNX and before the current management made the station worse.
Speaking of WXRV, they're doing remarkably well, especially given their marginal signal in the city of Boston. I think they have pulled away some of the audience that would be listening to WBOS if that station's execution were better.
A big drop for WKAF in this chart. Might just be a statistical anomaly, or it could be the effect of returning to a normal commercial load after a more limited commercial schedule during their period of building an audience for the new format.
WXRV does have a translator on 96.5 in Needham
https://radio-locator.com/cgi-bin/p...586&lon=-71.23271&locn=Needham, Massachusetts
https://radio-locator.com/cgi-bin/p...586&lon=-71.23271&locn=Needham, Massachusetts
That translator has a CP to move to Quincy on Quarry Hill near Granite Links CC. Don't know if it's on from there yet.
WXRV is also now using five on-channel boosters on 92.5. They all have directional patterns toward their COL from their actual location.
Boston - COL: Boston (John Hancock Tower, Downtown/Back Bay) 24 watts
Charlestown - COL: Boston (Somerville line, behind Sullivan Station) 99 watts
Lexington - COL: Newton (WWDJ/WAZN site off Rte. 2/Concord Ave.) 99 watts
Waltham - COL: Dover (Bear Hill, off Route. 117 near Route. 95/128) 99 watts
Natick - COL: Framingham (Off Speen St. east of Mall, near Rte. 30) 99 watts
The Charlestown one was most recently added, not sure if it's on the air yet. The Boston/Hancock one really cleans up WXRV reception in the South End and the south neighborhoods (J.P., Roxbury, Roslindale, Dorchester, Hyde Park, etc..) but it doesn't do much good in other directions. The others help between their locations and their COL's but between all of them and the parent signal from Haverhill there's multipath distortion in many areas.
Last edited:
They had been trending up in the previous two books, then dropped down some. But, it doesn't look like any others that could be format competition gained.
- Status