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Boston Radio Ratings March 2022
- Thread starter freqlost
- Start date
EEI had the formula. Two knowledgeable sports guys (D&C) willing to dabble in politics and other pop culture, and able push to the edge. When they added Minihane they got further out on the edge, but it worked even better with their target audience. They had dithered on switching to FM and then they abandoned the formula. So then they try to duplicate 98.5 with a watered-down version, bringing on a DJ with no special sports knowledge and a tired sound. Is there a better example of management at a Boston station p*ssing away success?
Now, we are talking about Audacy. Yes?
Yep
Mix 104.1 ratings are still decent. They just had a slightly down book
Good analysis. With all the sample and panel problems with the PPM, looking at one book for guidance is not a safe idea.
WBOS ratings are just bad. I don't see audacy blowing up mix 104.1 anytime soon though
Mix 104.1's top line AQH share of 2.4 is deceptive because it does not include the 0.8 from streaming.
When looking at W 25 to 44, I suspect the station performs quite well.
The combined 3.2 share (OTA plus streaming) in the largely meaningless 6+ derby is actually one of Mix's better performances of the past year.
When looking at W 25 to 44, I suspect the station performs quite well.
The combined 3.2 share (OTA plus streaming) in the largely meaningless 6+ derby is actually one of Mix's better performances of the past year.
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But, as far as advertisers are concerned, the stream and the FM are totally separate stations.
especially if the connections to the stream are from out of the market.
Or, as is usual, the ads on the stream are not the same as the ones on the terrestrial radio signal. Nielsen allows a small amount of non-simulcast single line reporting, but that is mostly to accommodate sports rights issues that prohibit streams.
Otherwise, if the ads are different, the station and the stream can not be combined.
What exactly does this mean? Is this a technical or a programming/marketing reference?
People listening to the stream from afar...as has been said advertisers want to reach those in the local area who can patronize their businesses not those 5 states away. There is geofencing which can limit far-away connections to a stream. Once I tried to hear a talk show on a Pittsburgh station while here in Boston and
stream didn't work for me.
It could be that ads for local businesses somehow get thrown in, in place of the station's ads. One could picture--you're in Akron OH and listen to stream of Boston's The Bull. Somehow during the ad break, iHeart puts in ads for Ohio clients...you hear those instead.
stream didn't work for me.
It could be that ads for local businesses somehow get thrown in, in place of the station's ads. One could picture--you're in Akron OH and listen to stream of Boston's The Bull. Somehow during the ad break, iHeart puts in ads for Ohio clients...you hear those instead.
and you are still not going to monetize it to the point of profitability in 99% of the cases
Yes, this definitely is the case. From iHeart, I stream Scott Shannon's True Oldies Channel, and from Audacy, one of the NYC news stations, 1010 WINS or WCBS Newsradio 880, or KFRC from San Fran, and when it's "commercial break" time, I hear ads for Boston businesses.
Streaming aggregators take the programming from stations and insert commercials in the breaks according to the location of the listener. If the listener is local to the area where the station is located, they get local ads mixed with national ones. If the listener is in another market area, they get ads localized for their location.
Due to ad agency prohibitions, few stations that run a lot of agency ads duplicate the local over the air commercial breaks on the stream. This is because the ad agencies do not want to pay the high extra talent fees for AFTRA/SAG artists on agency spots that are streamed.
Deleted "ad hominem."
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Are iHeartRadio or Audacy their own "streaming aggregators", or is this done by third parties?
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