WBRU covers a lot of the territory WAAF's signal is strongest in. What EMF wants is a full-market Boston signal.
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Boston Radio Ratings October 2019
- Thread starter freqlost
- Start date
WBRU covers a lot of the territory WAAF's signal is strongest in. What EMF wants is a full-market Boston signal.
I still feel that rock can be done right. WMMR in Philly has been consistently in the top 5 for some time now, and more recently, WIYY/Baltimore (98 Rock) has rocketed into the top 3.
Both stations have heritage. Heritage counts in many places. Boston doesn't have a heritage rock station any more, and hasn't had one for a long time.
WMMR is owned by Beasley. If Beasley thought it could have success in Boston with an MMR station, it would be very easy for them to do.
WBRU covers a lot of the territory WAAF's signal is strongest in. What EMF wants is a full-market Boston signal.
And they will get one!
A station that plays music from the 90s and early 2000s I think would still be a viable format too.
Before the WBOS flip, I thought that a full fledge 80s station would really work. Now that we have at least 3 stations playing 80s in parts and there of. Such a station couldn't survive here, even if none of the other 3 are not going for an upbeat Pop/Rock sound!
WBRU covers a lot of the territory WAAF's signal is strongest in.
By WBRU, I presume you mean the station now known as WLVO.
"Coverage" is subjective, but if we use 60 dBu predicted strength as the benchmark, the overlap is not terribly significant.
By WBRU, I presume you mean the station now known as WLVO.
"Coverage" is subjective, but if we use 60 dBu predicted strength as the benchmark, the overlap is not terribly significant.
Hmmm, now I wonder if EMF changed the call letters of WPLJ as well? But I digress!
hard rockBoth stations have heritage. Heritage counts in many places. Boston doesn't have a heritage rock station any more, and hasn't had one for a long time.
WMMR is owned by Beasley. If Beasley thought it could have success in Boston with an MMR station, it would be very easy for them to do.
Would a station like KUPD in Phoenix work here? They have a heck of a morning show and the music is hard rock and gets great ratings.
WJMN and WKAF both continue to crash and burn with the rhythmic nonsense-and contrary to what one poster said, much of WJMNs music isn’t popular. It’s music that was popular or music that is played that is made for radio but isn’t legitimately “popular”
WJMN/WKAF is not a surprise. I’ll table the Urban argument (even though we’ve seen it was more successful o WKAF than what’s on there now) why is there no Spanish Tropical in Boston? Areas with similar or smaller Hispanic shares have Spanish tropical like DC and Baltimore.
Wouldn’t 103.3 do well as a Spanish Tropical??
WJMN/WKAF is not a surprise. I’ll table the Urban argument (even though we’ve seen it was more successful o WKAF than what’s on there now) why is there no Spanish Tropical in Boston? Areas with similar or smaller Hispanic shares have Spanish tropical like DC and Baltimore.
Wouldn’t 103.3 do well as a Spanish Tropical??
WJMN/WKAF is not a surprise. I’ll table the Urban argument (even though we’ve seen it was more successful o WKAF than what’s on there now) why is there no Spanish Tropical in Boston? Areas with similar or smaller Hispanic shares have Spanish tropical like DC and Baltimore.
Wouldn’t 103.3 do well as a Spanish Tropical??
Ooh, now I can answer that one. As other posters here had a discussion on this, it appears that each of the Spanish population come from over the all different regions of the world, and not just one region like Chicgo does. Therefore, there is no common denominator in which all these groups listen it.
hard rock
Would a station like KUPD in Phoenix work here? They have a heck of a morning show and the music is hard rock and gets great ratings.
They key to that is "a heck of a morning show."
103.3 seems to be trying it's hardest to be WJMN lite... This is a lul for Top 40 Rhythmic music right now yet there's 4 or 5 stations in town trying to take a slice out of that limited pie meanwhile Kiss 108 runs away with the prize. They seem to be doing what works, why isn't anyone truly going after that?!
They seem to be doing what works, why isn't anyone truly going after that?!
I think that's what ODS is trying to do.
They key to that is "a heck of a morning show."
That's fair, the morning show is consistent, and 100% in line with their target audience. The afternoon drive is also solid. No dad jokes, no middle aged men who can't stand the music their station plays. The music is also in line with their target audience - no adult alternative tracks, no classic rock.
The main point to me is that they are not trying to dilute the product and get at the audience everyone here seems to think a hard rock station needs to be successful. It seems to me that Phoenix with it's large Latino and senior populations is a much more difficult region to make this format work - yet behold the 4+ share they consistently get while WAAF flounders.
Get a good morning show on WAAF and fix the programming to the target audience for hard rock. The audience is out there, the format can work, there are still young folk who listen to rock.
If HD radio had been implemented and marketed properly so that people knew what it is and had receivers, WAAF would be enjoying fine Boston signal coverage via its broadcasts on the 104.1 and 93.7 HD2 channels. But, it wasn't.
Not gonna lie, I’m quite surprised that WODS is that low in the ratings. But sincd the station is anchored by the frivolous TJ Show, maybe I shouldn’t be surprised.
isn't a frivolous/vapid show exactly what appeals to pop music listeners?
Ooh, now I can answer that one. As other posters here had a discussion on this, it appears that each of the Spanish population come from over the all different regions of the world, and not just one region like Chicgo does. Therefore, there is no common denominator in which all these groups listen it.
Yea but they’re pretty much al tropical or Central American. We only have a few Colombians Nd even fewer Mexicans. Most everyone else is from El Salvador/Honduras and Puerto Rico/Dominican Republic. I think that station could work.
But this is an area I’m less well versed in. I just know it a bigger and younger population than the black population.
103.3 seems to be trying it's hardest to be WJMN lite... This is a lul for Top 40 Rhythmic music right now yet there's 4 or 5 stations in town trying to take a slice out of that limited pie meanwhile Kiss 108 runs away with the prize. They seem to be doing what works, why isn't anyone truly going after that?!
I think it’s clear; Amp is too hip hop and Jamn is too pop. As you said, the overlap they’re going for isn’t really there how it was 10 years ago. Hip hop shifted decisively away from pop during the rise of Social justice/unrest. The end/dance sounds that we’re crossing the two over are gone.
Lady Gaga and Wale would never have a hit together in 2019 but they did in 2009 with “chillin”
There’s not nearly as much Jay-Z ft. MIA “Swagger Like Us” and Ushers “OMG” floating around. There is no modern day Black Eyed Peas.
What’s left of that charts poorly and has nonstaying power. Lizzo is the flag bearer for that subset and Amp spins her to death to no avail.
Perhaps they could get Bob & Zip back. It is hardly likely, however that is the type of on air talent that they would need!
Bob & Zip host a Saturday show on WWFX The Pike in Worcester.
http://www.pikefm.com/bob-zip/
It seems to me that Phoenix with it's large Latino and senior populations is a much more difficult region to make this format work - yet behold the 4+ share they consistently get while WAAF flounders.
Median age for Phoenix and Boston are very similar, but yes there are more Latinos there. As I said, give all the credit to the presentation. Radio is more than just music.
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