It's the 6+ number. Doesn't tell the story at all. AMP does VERY well with women 25-54 and 18-49.
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Boston Radio Ratings October 2019
- Thread starter freqlost
- Start date
It's the 6+ number. Doesn't tell the story at all. AMP does VERY well with women 25-54 and 18-49.
There you go -- the audience advertisers drool over: Young, trend-fad-and-fashion-happy and suckers for a sales pitch. And lots of them have kids they're raising and buying stuff for, too! Ca-ching!
It's a stereotype to think that all Hispanics from the Caribbean Basin and Central America like "tropical" music (whatever in the world that means).
The #1 station in San Salvador plays Regional Mexican music. The #1 station in Puerto Rico plays CHR, much of it in English. AC stations tend to be the highest billers in that part of the world. There are about a dozen major formats and variants in each country, just as there are in different metros in the US.
Currently, reggaeton has created a consensus format for many Latin American markets, covering teens to young adults.
The Puerto Rican migration to the Northeast stopped in the late 60's. The first generation is now in its 60's and 70's, and the kids are English speaking.
Per the ACS and Census data, the largest groups in the MSA are Dominican, Salvadoran and Colombian. There is no consensus on language usage, accent and customs. There is a moderate agreement among 18-34's about reggaeton music among many but certainly not all of them.
The average/median/mean age of Hispanics is nearly the same as that of African Americans.
There are no "tropical" formats left anywhere in the eastern US, and have not been for a long, long time. Baltimor and DC don't have one... they share a CHR station.
Each of the larger Hispanic groups has a different taste in "tropical" music. Salsa in Puerto Rico (a decidedly 35+ format on the Island now), the Dominican Republic has merengue and bachata (also for older listeners), Colombia has cumbia and vallenato, and El Salvador has it own "borrowed" variant of Colombian cumbia. None of them blend together.
There are Spanish language CHR stations from Chile to Mexico, from San Juan to Quito, playing the rhythmic and reggaetón hits that are stylistically like "Despacito", the most viewed YouTube video in history. But that is Latin American CHR, not tropical.
18-49 women it averaged 8th in the Jul-Aug-Sept books. In 25-34 women it was 5th and 35-44 women it was 6th.
So this really IS a struggling CHR, then? See any more profitable format holes in the Boston market for Entercom to try or will they just tweak and hope for CHR to get hot again.
Are those considered to be GREAT numbers?
No, but they are definitely adequate for sales.
It's "The Morning Show That Starts At Noon". I listen most Saturdays.
So basically it is syndicated theb?
So this is objectively untrue. https://en.wikipedia.org/wiki/WLZL WLZL is a spanish tropical station in College Park Maryland.
https://en.wikipedia.org/wiki/WAMR-FM WAMR is Spanish tropical in Miami
WMRQ in Hartford broadcasts Spanish tropical 'Bomba' on 97.1 in Hartford and 104.5 in Springfield
https://en.wikipedia.org/wiki/WSKQ-FM WSKQ broadcast Spanish Tropical in New YOrk City as Mega 97.9
http://www.elzolphilly.com/ El Zol Philly on 99.9 FM
Puerto Rican immigration has never stopped it just slowed. In reality, it wasnt even at its peak until the 1970s. They find homes in Massachusetts quite often. 6 thousand Puerto Ricans came to Massachusetts the year after Hurricane Maria because do the established population. The growth in Springfield and Holyoke Puerto Rican population isnt fueled by natural birth, its largely migration.
Springfield was 16% Hispanic in 1990 and 27% Hispanic in 2000 and is 45% Hispanic today-that inst just natural growth. Today, fully 41% of Springfield is Puerto Rican. You can check the most recent census to confirm, ill provide you a link with ancestry if you care to fact check me.
Listening now and it's sure not merengue, cumbia or salsa that's playing.
Excuse me, but I worked in the 70's to get the metro areas of Puerto Rico ranked in the national lists of media directories such as SRDS and the Advertising Age listing of metros. I did extensive documentation of the Puerto Rican population and the diaspora. And I got San Juan listed as market 31 in 1976 with the help of Fomento Industrial and the Junta de Planificacion of Puerto Rico (the two entities that tabulated demographics as well as migration.
The turning point was around 1968, after which point more Puerto Ricans were returning to the Island from the Northeast and places like Chicago than were leaving to live outside Puerto Rico.
By the mid-70's, there was a crisis in the Puerto Rican school system caused by the return of families from the mainland who had children who had never been instructed in Spanish. Since the classes of the entire public school system of PR were conducted in Spanish, they had to make provisions for "Spanish as a Second Language" in many areas and the whole subject was a political hot potato.
The peak migration was in the 1950's, not the 1970's. You have your facts entirely wrong.
6,000 Puerto Ricans in a state of 7 million is absolutely nothing. It has no impact whatsoever on Boston radio listening.
Springfield was 16% Hispanic in 1990 and 27% Hispanic in 2000 and is 45% Hispanic today-that inst just natural growth. Today, fully 41% of Springfield is Puerto Rican. You can check the most recent census to confirm, ill provide you a link with ancestry if you care to fact check me.[/QUOTE]
The Springfield MSA is 20.5% Hispanic. The Puerto Rican population is mostly second and third generation now, and is English dominant. Like much of the Northeast, the inbound migration is mostly either Dominican or Mexican.
In radio, we deal with radio metros, not individual towns. And there has not been a Census for 9 years, so the best source of data is the same place as Nielsen gets it: Claritas. But you have to pay for that.
Unlike prior migrations, the Puerto Rican diaspora of the last decade has been almost entirely to Central Florida, with smaller groups going to Atlanta and Houston. The statistics exist in Puerto Rico with some precision. Figures for any other state are just guesses as Puerto Ricans are US Citizens by birth and do not fall under the category of "immigrants" and thus are not counted in those statistics.
Nah. It's a CHR station that mostly plays reggaeton. I looked at the first 100 most played songs this week and there is not one tropical song there, unless you consider the two bachatas to be "tropical".
Ever since I launched it in 1995, WAMR has been Spanish AC.
Those stations are kinda' copies of the playlist of WRUM in Orlando. Again, CHR. Mostly Reggaeton. Like CHRs in any language, they play occasional salsa crossovers, but we are talking about two or three out of 50 to 60 currents and recurrents.
Wrong again. Of the 50 most played songs, there is one salsa (real tropical) and 4 bachatas (a form of Latin Ballad pecuiliar to the Dominican Republic). The station is Latin CHR.
Also nearly all reggaeton, with only an occasional Salsa song. One salsa in top 50 (lower rotation) and a couple of bachata songs.
Your problem is in using wikipedia as a source for this kind of information. Most radio station info on wikipedia is wrong in some form.
As I said, there are no tropical stations on the east coast of the US any more. Even in Puerto Rico, the "home of salsa" WZNT, the all-salsa station, is not even in the top 15 in 18-34. Most of its audience is over 45 in fact. Salsa, Puerto Rico's tropical music, is an old people's format on the Island.
At one point, in 1979, WZNT had a 42 share of audience in San Juan. It now has around a 4 share in a market with 120 radio stations. Please don't question this one: I created that station and put it on the air myself.
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They play no cumbia that shows on BDS. They have a couple of merengues in gold, but they play one or two times a week. They have a couple of salsa crossovers on the list, also mostly in gold, but the rest is reggaeton... in other words, Spanish language CHR.
In the 30 songs that play 10 times a week or more, there is not one salsa, and of course no merengue.
Here is a guess at what the ratings are. How far off am I?
Women 18-49
1.) Kiss
2.) Magic
3.) Mix
4.) Hot 96.9
5.) Country 102.5
6.) WBZ-AM
7.) Jamn
8.) Amp
9.) WKAF
10.) The Bull
Women 25-34
1.) Kiss
2.) Hot 96.9
3.) Mix
4.) Jamn
5.) Amp
6.) Magic
7.) Country 102.5
8.) The Bull
9.) Sports Hub
10.) WKAF
Women 35-44
1.) Kiss
2.) Mix
3.) Magic
4.) Hot 96.9
5.) Country 102.5
6.) AMP
7.) WKAF
8.) The Bull
9.) WROR
10.) Jamn
3-book average Jul-Aug-Sep Women 18-49
1. WXKS
2. WMJX
3. WBQT
4. WROR
5. WKLB
6. WWBX
7. WZLX
8. WODS
9. WJMN
10. WBWL
WBZ AM does not come in until 15th.
Thanks. I didn't realize WROR was that popular with 18-49 given the older music it plays, but I should have known based on how well the station does in the 6+ numbers.
No, as far as I know, Bob and Zip are not syndicated. They air every Saturday from noon to 4. Live and local on The Pike. Occasionally, they will broadcast from some event such as the annual Home Show at the DCU Center in Worcester. They were broadcasting from somewhere maybe 3 or 4 weeks ago although, offhand, I can't recall from where. The show was Zip-less a couple of weeks ago because Zip fell and broke his shoulder but he was back last Saturday.
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