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Boston Radio Ratings October 2019

WMC2006 said:
No, as far as I know, Bob and Zip are not syndicated. They air every Saturday from noon to 4. Live and local on The Pike. Occasionally, they will broadcast from some event such as the annual Home Show at the DCU Center in Worcester. They were broadcasting from somewhere maybe 3 or 4 weeks ago although, offhand, I can't recall from where. The show was Zip-less a couple of weeks ago because Zip fell and broke his shoulder but he was back last Saturday.
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Today, Bob is coming to us from "my son's house in California". Apparently, his son has a home studio? Zip, still recovering from his shoulder injury/surgery, is as usual coming to us "from Worcester". Whether Zip is coming to us specifically from a home studio or The Pike studios wasn't mentioned.
 
18-49 women it averaged 8th in the Jul-Aug-Sept books. In 25-34 women it was 5th and 35-44 women it was 6th.
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I bet WXKS has close to triple the AQH share of WODS in some of those demos. Am I right?

Rankings when evaluated on a standalone basis are not always useful. Sometimes it's a close horse race between multiple stations. Other times, station #5 might lead station #8 by a wide margin.
 
CTListener said:
How do Boston's two popular noncommercial stations, WBUR and WGBH-FM, rate in the female demos being discussed here?
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WBUR averages around 12th and WGBH is at 17th in 18-49 women. That's not the current book. To not get into a Nielsen mis-use issue, I tood the months of July, August and September and got the average.
 
MarkW said:
I bet WXKS has close to triple the AQH share of WODS in some of those demos. Am I right?
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Yes. You are off by just 0.1 in the WXKS to WODS 18-49 women comparison!

Rankings when evaluated on a standalone basis are not always useful. Sometimes it's a close horse race between multiple stations. Other times, station #5 might lead station #8 by a wide margin.
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However, agency buys generally include a number of stations, each priced according to its delivery of Gross Ratings Points. So a station that is lower on the list still "gets the buy" but at a lower rate.
 
Thank you, sir, for the info! :) Appreciated as always.

The fact at any given moment 3 of 4 CHR listeners in F18-49 are likely to be tuned to 107.9 and just 1 of 4 is likely to be tuned to 103.3 shows great programming & strategic prowess on the part of WXKS and stunning underachievement on the part of WODS.

David Field bloviated about how Entercom was going to do such a far better job of programming research than CBS. The recent trendline of WODS and some of the other stations inherited from CBS (102.9 in Minneapolis, for example) would suggest Entercom isn't doing such a great job in that area, at least not in all instances.

Between Magic 106.7 and Mix 104.1, does Entercom really need AMP? If I were Entercom, I'd be more concerned about protecting WEEI.
 
MarkW said:
Thank you, sir, for the info! :) Appreciated as always.

The fact at any given moment 3 of 4 CHR listeners in F18-49 are likely to be tuned to 107.9 and just 1 of 4 is likely to be tuned to 103.3 shows great programming & strategic prowess on the part of WXKS and stunning underachievement on the part of WODS.

David Field bloviated about how Entercom was going to do such a far better job of programming research than CBS. The recent trendline of WODS and some of the other stations inherited from CBS (102.9 in Minneapolis, for example) would suggest Entercom isn't doing such a great job in that area, at least not in all instances.

Between Magic 106.7 and Mix 104.1, does Entercom really need AMP? If I were Entercom, I'd be more concerned about protecting WEEI.
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Hmmm, I like this post a lot. Seems I'm not the only one wondering whether or not Entercom bit off way more than they could chew, let alone digest, when they bid for and acquired CBS Radio.

If what y'all are saying is true, not only is AMP 103.3 struggling, Magic 106.7 has taken a hit like it's never seen in its almost 38 years of existence.

Howie seemed to have it right: "Entercom happens."
 
nowradioguy said:
Hmmm, I like this post a lot. Seems I'm not the only one wondering whether or not Entercom bit off way more than they could chew, let alone digest, when they bid for and acquired CBS Radio.
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Keep in mind there are other players involved. Boston was one of the markets where they had to sell off a few stations. Now those stations are biting them in the butt.

Give some credit to Beasley & iHeart for being able to hit the ground running with great properties added to their cluster.

Market integration becomes more challenging when the cluster has been reformed, and then reimagined in new offices & studios.

So the universe wasn't built in a day. It's a process that moves from book to book.
 
TheBigA said:
Keep in mind there are other players involved. Boston was one of the markets where they had to sell off a few stations. Now those stations are biting them in the butt.
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Yep. They kept the wrong rocker and the wrong sports station. At least they were smart enough to offload the angry old guy AM.
 
MassMusicMan said:
Yep. They kept the wrong rocker and the wrong sports station. At least they were smart enough to offload the angry old guy AM.
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Have you considered the FCC mandate on total market share control of advertising revenue?

They may have wanted to keep those stations, but the numbers on the revenue side may have been perilously close to or over the 40% limit
 
TheBigA said:
Keep in mind there are other players involved. Boston was one of the markets where they had to sell off a few stations. Now those stations are biting them in the butt.

Give some credit to Beasley & iHeart for being able to hit the ground running with great properties added to their cluster.
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Agreed, both iHeart and Beasley did rather well in the spinoff, albeit I'll bet Beasley wishes it could've held onto Magic and unloaded some other station in its cluster. But word was that David Field insisted he get Magic in exchange for 98.5 The Sports Hub - or there was no deal.

iHeart did very well, acquiring WBZ-AM, WZLX; I believe WRKO is finally getting more love from iHeart than Entercom ever gave them. The only property they gave up - more precisely, had to put into a trust - was 1400 AM.
 
MRBIboredop said:
Have you considered the FCC mandate on total market share control of advertising revenue?

They may have wanted to keep those stations, but the numbers on the revenue side may have been perilously close to or over the 40% limit
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Ah, good ole' government. What, are stations supposed to just stop making money?
 
MassMusicMan said:
Ah, good ole' government. What, are stations supposed to just stop making money?
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No, but one company can not control over 40% of total market revenue.

In the Boston case, it was also about controlling almost 100% of sports dollars.
 
DavidEduardo said:


Nah. It's a CHR station that mostly plays reggaeton. I looked at the first 100 most played songs this week and there is not one tropical song there, unless you consider the two bachatas to be "tropical".



Ever since I launched it in 1995, WAMR has been Spanish AC.



Those stations are kinda' copies of the playlist of WRUM in Orlando. Again, CHR. Mostly Reggaeton. Like CHRs in any language, they play occasional salsa crossovers, but we are talking about two or three out of 50 to 60 currents and recurrents.



Wrong again. Of the 50 most played songs, there is one salsa (real tropical) and 4 bachatas (a form of Latin Ballad pecuiliar to the Dominican Republic). The station is Latin CHR.



Also nearly all reggaeton, with only an occasional Salsa song. One salsa in top 50 (lower rotation) and a couple of bachata songs.

Your problem is in using wikipedia as a source for this kind of information. Most radio station info on wikipedia is wrong in some form.

As I said, there are no tropical stations on the east coast of the US any more. Even in Puerto Rico, the "home of salsa" WZNT, the all-salsa station, is not even in the top 15 in 18-34. Most of its audience is over 45 in fact. Salsa, Puerto Rico's tropical music, is an old people's format on the Island.

At one point, in 1979, WZNT had a 42 share of audience in San Juan. It now has around a 4 share in a market with 120 radio stations. Please don't question this one: I created that station and put it on the air myself.
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When i say tropical OF COURSE l i mean reggaeton. Obiviously that'd be the most successful format. CHR Reggaeton-im not expecting a station full of salsa merengue and bachata-thats not even realistic.
 
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