No, it shouldn't. NYC is nearly 50% Black and Hispanic and Philadelphia is at 30%, while Boston is 20%.
And any assumption that all Hispanics or all African American people uniformly like urban stations is mistaken, as well.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Boston Radio Ratings Spring 19
- Thread starter freqlost
- Start date
No, it shouldn't. NYC is nearly 50% Black and Hispanic and Philadelphia is at 30%, while Boston is 20%.
And any assumption that all Hispanics or all African American people uniformly like urban stations is mistaken, as well.
WJMN is a 50w station that can be heard all through metro boston and has always been programmed for young white girls in Waltham. You can plug in many towns around Boston as a substitute for Waltham that's just the joke term they always used since it was located there but it was never programmed for an urban audience. As David points out it's in Boston that audience is small and hard to advertise too that any full power FM would be unlikely to target it. What's changed is that Hip Hop is no longer anywhere near as popular with young white girls around Boston as it once was. Whether it's been replaced with boy band country- taylor swift country or something else who knows? But the sheer numbers of suburban folks aren't diggin the hip hop on the radio like they once were. So JAMN's music today is much more like Kiss's than it once was with less hip hop. They also have more competition than they once had. The folks at Jamn know how to program towards urban folks that's just not their target audience and never was. In the other cites you have mentioned the urban audience is large enough that it is being targeted directly by 50w stations. Im many cities the same is happening for spanish audiences. WKAF with it's reduced signal from Milton might be a better candidate if someone was to launch an urban format. Boston hasn't had a legal one since WILD.
What about WZBR 1410 AM/98.1 FM "The Urban Heat"?
Perhaps your right my bad!
Mid-5's would be around 5th or 6th in 18-34 in mornings.
I don't know if we can post the actual ratings numbers and I'm not sure if this is just a generalized demo but according to a tweet by @Ironhead334 here's where WEEI ranked the week after Mut and Callahan ended with the actual number not included
AM Drive: (13th place)
@DaleKeefeWEEI: (19th)
@OMFOnWEEI: (18th)
Evenings: (T-11th)
Overall: tied for 17th.
The Tweeter said this does not include 103.7 Westerly RI or streaming.He adds the following are for 98.5, same slots
(1st)
(t-4th)
(3rd)
(t-14th)
Overall -(t-3rd)
AM Drive: (13th place)
@DaleKeefeWEEI: (19th)
@OMFOnWEEI: (18th)
Evenings: (T-11th)
Overall: tied for 17th.
The Tweeter said this does not include 103.7 Westerly RI or streaming.He adds the following are for 98.5, same slots
(1st)
(t-4th)
(3rd)
(t-14th)
Overall -(t-3rd)
Boston has enough blacks and Hispanics in sheer numbers to make a profit running an urban. That was evidenced by WKAF. Which was steadily outperforming jamming with a fraction of the costs.
Bostons Blacks and Hispanics are more closely aligned than any metro in the country.
As someone said earlier suburban white girls arent listening to hip hop like they were 10/15 years ago, not even close. People dont like Ashlee. A smaller urban contemporary station would have no problems succeeding in the Boston market. Iheart is just lazily run. The Boston-Brockton area is also significantly blacker than elsewhere in the metro
The 16-34 yer old population of the Boston area is about 33% black and Hispanic according to 2017 census estimates. If you were to narrow that in on Urban Metro Boston its probably be more like 37/38%. Looking at the total number that includes people over 40 and in New Hampshire is not a great starting point.
Bostons Blacks and Hispanics are more closely aligned than any metro in the country.
As someone said earlier suburban white girls arent listening to hip hop like they were 10/15 years ago, not even close. People dont like Ashlee. A smaller urban contemporary station would have no problems succeeding in the Boston market. Iheart is just lazily run. The Boston-Brockton area is also significantly blacker than elsewhere in the metro
The 16-34 yer old population of the Boston area is about 33% black and Hispanic according to 2017 census estimates. If you were to narrow that in on Urban Metro Boston its probably be more like 37/38%. Looking at the total number that includes people over 40 and in New Hampshire is not a great starting point.
Yea I would agree but I think it would just take more effort ton their part to cultivate that audience and they simply dont want to do that, as their content with their overall market share. Youd have to reach out to a generation thats already turned off the radio because of how bad WJMN is. Theyre streaming.
you're a 26 year old hip hop station. Hip hops is Americas most popular form of music right now. To be 6th with 18-34 year olds is indicative of really poor music selection/on air talent. As someone said earlier-im not sure why anyone is defending what we all know is a pretty piss poor station-regardless of the 'demo'
It IS? Are you living in a bubble?
"Nixon couldn't have won. I don't know anyone who voted for him"!
No. Are you?
https://www.businessinsider.com/hip-hop-passes-rock-most-popular-music-genre-nielsen-2018-1
https://www.usatoday.com/story/life...r-genre-among-music-fans-heres-why/990873001/
https://today.yougov.com/topics/ent...wo-believe-rap-and-hip-hop-best-represent-tod
https://www.reuters.com/article/us-...rock-as-biggest-u-s-music-genre-idUSKBN1ET258
https://www.rollingstone.com/music/music-news/rap-is-leading-the-music-industrys-resurgence-696511/
https://www.rollingstone.com/music/...o-dominate-the-music-business-in-2018-774422/
https://uproxx.com/music/hip-hop-most-streamed-genre-2018-pop-rock-sales/
https://dancingastronaut.com/2019/0...bers-proving-genre-popular-ever-heading-2019/
https://www.highsnobiety.com/p/hip-hop-in-2018/
https://www.digitalmusicnews.com/2018/01/04/hip-hop-rock-2017-biggest-genre/
Sidenote: Dating back to 2004 the top 14 billboard singles of 2004 nationwide were hip hop,they took 17 of the top 20 spots overall.
Could be! I'm an old fart newsguy....and your an urban teenager...so I assume our outlooks and worlds are different. ;-)
Much of what you listed are opinion pieces by rap aficionados...and one had this headline:
Hip-Hop Was 2018’s Most-Streamed Genre In The US, But Pop And Rock Had The Most Sales. Which can be interpreted a couple of different ways.
It's like when someone says: "Whats the best song of all time?". We know there are all sorts of nuanced ways to qualify "most popular".
https://www.statista.com/statistics/253915/favorite-music-genres-in-the-us/
https://www.digitalmusicnews.com/2016/04/07/most-popular-music-genres-america/
https://www.thetoptens.com/best-music-genres/
https://www.billboard.com/charts/year-end/2017/top-artists
http://www.angrymobmusic.com/global-music-markets-preferred-music-formats-genres/
https://prezi.com/u9ke2ocxol4_/which-music-genre-makes-the-most-money/
https://boxden.com/showthread.php?t=1887758
https://medium.com/giglue/top-10-genres-of-music-industry-7f19cdb177cb
https://www.musicbusinessworldwide.com/rock-music-twice-popular-pop-america-rb-rules-streaming/
https://www.grizzlyrose.com/most-popular-music-genre-by-state/
Massachusetts Most popular genre: Indie
https://www.ranker.com/crowdranked-list/best-genres-of-music
This ranker thing has 79 voters, i see no mention of Massachusetts and it has regional breakdowns where it puts Hip Hop as 11th most popular genre in the northeast. SO im going to have to take that with a massive grain of salt. They asked me to make a profile and vote..
Gotta be honest i am far removed from a teenager nowadays lol. I was already 19 when I made the account.
But also, two of the pieces i gave were from Business Insider and USA Today. I still think pieces i evidence kind of highlight WJMN is of poor quality.
Personally I like the new music on WKAF more than the old but they really should have kept it urban and and had a community focus. Really disrespectful to the listeners...
First, programming for music stations is not the most significant expense. Yes, some music formats are more expensive than others, mostly due to the difference in costs of their morning shows.
Second, since the rise of reggaeton music, Hispanic youth has made far less use of Urban stations than previously. If Hispanic youth does not have a reggaeton station locally, they will use streaming... particularly since Hispanics significantly over index in use of smartphones.
In today's music market, 18-44 year old Hispanics, particularly from the Caribbean Basin, are not listening to Urban music any longer.
And, with just a few exceptional stations like KBLX, Hispanics simply don't listen to AC flavored Urban stations at all.
Advertisers don't care about the percentages of different ethnicities in different neighborhoods. They buy electronic media based on the Nielsen defined MSA (Metro Survey Area) markets, not bits and pieces of them.
12-34 is not a sales demo. The principal buys are, in order, 25-54, 18-49 and 18-49. Most Hispanic and African American buys are bought against 18-49, not 18-34 and definitely not against 12-34.
Last edited:
I see: 104.7k votes / 10k voters / 121.4k views
Not that it means anything...just sayin'...
In all due respect, radio is a business, and need advertisers. Entercom divested WKAF to Iheartradio. They somehow decided that the new format on 97.7 can be better marketed, which is more complimentary to WJMN and WXKS-FM.
And while I am saddened to see the Urban AC go, if really does make a lot of sense on what they are doing now. Perhaps they will even gain a couple of listeners from WBQT as well.
And while I am saddened to see the Urban AC go, if really does make a lot of sense on what they are doing now. Perhaps they will even gain a couple of listeners from WBQT as well.
- Status