BOSTON RATINGS - Jan 2007 - discussion

[sp113]

Mike's problems are overblown. It's still a growing station. Star 93-7 wasn't growing. That's
why it's no longer on the air.

Just curious....How is losing half your audience "growing"?

 

[brightonboris]

>>Pre-season broadcasts are a good way to let people know that the games will be heard on WRKO.

That's true, but I thought the millions of time they ran ads AND the "seven in '07" rebroadcasts did that

>>Howie-Tommy was manufactured front page news. It's good for Howie and it's good for Finneran. But WRKO will be making money off the Red Sox, not the Family Feud.

Yes, the Red Sox will be their real moneymaker

Many people tune out during breaks so the ads are only so effective. Most people don't listen at night but during morning and afternoon. That's why you had to put the actual game during Rush/Howie to drive the message home. Get it?

 

[brightonboris]

A station needs a minimum number of listeners to show up in the book. WWZN doesn't show up because it doesn't attract the minimum number.

A station needs a minimum .4 share to show up in the 12+ Boston market book that is published to the public on the Arbitron and Radio & Records websites. I've occasionally had the opportunity to see further breakdowns of the ratings for all stations in the market which subscribing radio stations are privy to, from 0.0 upwards, and by different days, dayparts, and age groups. There are some people listening to WWZN, I've seen it get .2 and .3 shares, but those numbers won't show up at all in the book published online to the public which shows only stations with a .4 share or better.

It's not correct to assume that just because a station isn't showing up in the ratings published to the public, that no one is listening. There are some people listening to stations with .2 and .3 shares. It may not be a viable amount to sustain a station, but people are listening. If you see the full breakdowns, you'd see that many of the stations that aren't published in the public listings are getting shares from .1 to .3.

Can't you read, son? I didn't say they don't have anyone listening. To ge one tenth of a share you need to register a specific minimum number of listeners. They don't hit that magic number thus they don't show up even with 0.1.

 

[brightonboris]

Mike's problems are overblown. It's still a growing station. Star 93-7 wasn't growing. That's
why it's no longer on the air.

Just curious....How is losing half your audience "growing"?

They haven't lost half in 25-49. One month doesn't make a qtr. You're obviously an outsider looking in without any idea what you're saying.

 

[rapking]

If one thing has become clear since the demise of WILD-FM, it's that there is a hole for a station with a beat. Jam'n is winning that audience by default, not because they're an incredible station in what they do. Star didn't pull incredible ratings, though they couldn't seem to stick to a single direction for more than 6 months...

Your comment is so right.

Jammin 94.5 's format is nothing special but it serves a huge demand that no one else in Boston wants to touch.
[/quote] I said this on a different Post and got hammered . 94.5 is not a great station ( Avg Ok ) . Hot 106 has a better playlist than 94.5 ( More songs, less replays , more new music ) .

 

[Eli Polonsky]

Can't you read, son? I didn't say they don't have anyone listening.

Yes, you didn't, but others on this board have.

To ge one tenth of a share you need to register a specific minimum number of listeners. They don't hit that magic number thus they don't show up even with 0.1.

They need to get a 0.4 or better to show in the Boston ratings published on the websites online to the general public. They don't publish stations that get 0.1, 0.2, or 0.3. You can't tell what they're getting under a 0.4 unless you see the complete book available only to subscribing radio stations. If WWZN gets a 0.1 (which they have, or sometimes a little better, but still always under a 0.4), then you wouldn't see it if all you're viewing are the public ratings published on sites like Arbitron.com or Radio & Records. So, unless you're seeing the complete book that's not published to the general public, you can't know that WWZN isn't achieving a 0.1 because those public listings for this market bottom out at 0.4.

 

[BoscoGoldBear]

I know I can't quote actual or projected numbers, but:

Projected #1. Oldies 103 (both overall AND 25-54)
2. Kiss 108
3. WBZ
4. Jam'n 94-5
5. Magic 106.7
6. WEEI (?!? - with NO sports?!?)
7. WKLB (at 102.5)
8. WCRB (at 99.5)
9. WROR
10. WRKO (actually tied, but loses the tiebreaker in 25-54)

Rock format projections:

1. Kiss 108 (anytime you have a heavy load of Green Day, Nickelback, Kid Rock, Hoobastank, Hinder and that G-damn metal song by Kelly Clarkson, trust me, you're a rock-heavy CHR)
2. WROR (top classic rocker in town) - barely more than half of Kiss' numbers
3. WFNX (projected at #11 overall) - highest ratings since the early-90s when Pearl Jam and Nirvana were the rage, and 'BCN couldn't touch it because of the fear of alienating their 25-54s and 'AAF likewise didn't want to alienate their mullet hairstyle crowd
4. WZLX - just over one-third of Kiss' numbers
5. Mix 98-5 - less than a third of Kiss' numbers
6. WBCN - we're into the 1s now
7. Mike - fading in classic rock field faster than 'ZLX
8. WAAF - so much for 97.7 helping them
9. WBOS - needs to flip to Spanish ASAP
10. Rock 101 (Manchester, NH) - just under 'BOS - ouch!
11. 92.5/The River - barely at or over the 1 mark
12. Frank 106.3 (Nashua, NH)

I wish that I could post projected numbers, but I can't! Please respond!

 

[JustinT]

9. WBOS - needs to flip to Spanish ASAP

Their ratings are terrible, but the billing isn't too bad. For 2005, they did $9 million or so, which was actually about a million higher than WKLB (at the time) if I recall correctly.

I would like to see WBOS get a morning person, though. In an effort to evolve into a variety hits station a few days before the launch of WMKK, they canned the Bill Abbate and Kristin Lessard morning show. They don't need a big show; after all, they're going for the "more music" approach, but having just one person to announce what songs are playing would be a nice touch.

 

[Laurence Glavin]

Would WCRB be at position #8 if 25-to-54 numbers were available? Its 12+ number probably reflects strength in the 49 to infinity demo...especially those with short-term memory-loss who don't realize that what they're playing this very minute, they played as recently as YESTERDAY.

 

[Retro]

1. Kiss 108 (anytime you have a heavy load of Green Day, Nickelback, Kid Rock, Hoobastank, Hinder and that G-damn metal song by Kelly Clarkson, trust me, you're a rock-heavy CHR)

Now thats strange, it seems like every time I tune into Kiss 108 these days they are playing a Rhythmic type song. ???

 

[Retro]

7. Mike - fading in classic rock field faster than 'ZLX

They don't have to be classic rock, they have found their niche. They are doing quite well musically speaking anyway.

 

[sp113]

Mike's problems are overblown. It's still a growing station. Star 93-7 wasn't growing. That's
why it's no longer on the air.

Just curious....How is losing half your audience "growing"?

They haven't lost half in 25-49. One month doesn't make a qtr. You're obviously an outsider looking in without any idea what you're saying.

The last measurement of audience shows them at 1/2 of their highest month. (25-54 that is....25-44 or 25-49 is only quote when someone is attempting to put a better light on numbers.)

One month does not make a quarter, I agree. However, just wondering what standard you are using to label a station as "growing"....

WMKK is a station thats hasn't "caught on" yet.

They've had some good trends......but they've had more bad trends.

They appear to have peaked....and I don't know how anyone can consider them a "growing" station.

 

[sp113]

You're obviously an outsider looking in without any idea what you're saying.

No, not an outsider.

And yes, I have a good idea what I am talking about. ;-)

You obviosuly are on the payroll at Entercom, and have an agenda?

 

[rapking]

1. Kiss 108 (anytime you have a heavy load of Green Day, Nickelback, Kid Rock, Hoobastank, Hinder and that G-damn metal song by Kelly Clarkson, trust me, you're a rock-heavy CHR)

Now thats strange, it seems like every time I tune into Kiss 108 these days they are playing a Rhythmic type song. ???

Sometime's I dont know, if im listening to Kiss or Jamn . ???

 

[ciao99]

1. Kiss 108 (anytime you have a heavy load of Green Day, Nickelback, Kid Rock, Hoobastank, Hinder and that G-damn metal song by Kelly Clarkson, trust me, you're a rock-heavy CHR)

Now thats strange, it seems like every time I tune into Kiss 108 these days they are playing a Rhythmic type song. ???

Sometime's I dont know, if im listening to Kiss or Jamn . ???

I don't get that either. Kiss plays lots of Rythmic music.

 

[ciao99]

Mike's problems are overblown. It's still a growing station. Star 93-7 wasn't growing. That's
why it's no longer on the air.

Just curious....How is losing half your audience "growing"?

They haven't lost half in 25-49. One month doesn't make a qtr. You're obviously an outsider looking in without any idea what you're saying.

The last measurement of audience shows them at 1/2 of their highest month. (25-54 that is....25-44 or 25-49 is only quote when someone is attempting to put a better light on numbers.)

One month does not make a quarter, I agree. However, just wondering what standard you are using to label a station as "growing"....

WMKK is a station thats hasn't "caught on" yet.

They've had some good trends......but they've had more bad trends.

They appear to have peaked....and I don't know how anyone can consider them a "growing" station.

I agree with you. Mike FM isn't outperforming the former Star, they seem to have peaked, it's not 'growing' anymore. Guess it's time for them to move onto the next format of the month.

 

[rapking]

Mike's problems are overblown. It's still a growing station. Star 93-7 wasn't growing. That's
why it's no longer on the air.

Just curious....How is losing half your audience "growing"?

They haven't lost half in 25-49. One month doesn't make a qtr. You're obviously an outsider looking in without any idea what you're saying.

The last measurement of audience shows them at 1/2 of their highest month. (25-54 that is....25-44 or 25-49 is only quote when someone is attempting to put a better light on numbers.)

One month does not make a quarter, I agree. However, just wondering what standard you are using to label a station as "growing"....

WMKK is a station thats hasn't "caught on" yet.

They've had some good trends......but they've had more bad trends.

They appear to have peaked....and I don't know how anyone can consider them a "growing" station.

I agree with you. Mike FM isn't outperforming the former Star, they seem to have peaked, it's not 'growing' anymore. Guess it's time for them to move onto the next format of the month.

Star was a good station . The Brainless Entercom ( Lets Play X-mas Music ) killed Star 93.7 .

 

[paul edwards]

Does anyone know which stations came out on top in the mornings, middays, afternoons and nights?