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Boston Ratings September 2013

Surprised nobody posted this yet...

Released yesterday --- http://ratings.****************/cgi-bin/rol.exe/arb013

WBQT slightly ahead of WODS ...slightly ahead of WJMN. All 3 are about half of what WXKS has

Kiss bumped WKLB out of the top spot after 2 months at #1.
 
Though the ratings are small, interesting to see Emerson's WERS record a 50 percent increase for September. Wonder if the George Knight morning drive hire is paying off? Or, is the station getting more listeners at night now that it has extended AAA until 10 p.m.?
 
94.5, 96.9 and 103.3 nearly indistinguishable from each other, chasing after the same audience. Not what Boston needs. One day, I sampled 101.7 (with the volume down low) just checking to see what companies advertise on a station very similar to the kind of recordings played at "raves" (do they still call them "raves"?) where people have gotten very ill or very deceased on drugs. There was a chain auto insurance co that advertises everywhere and a supermarket that deleted its affinity cards and is trying to convince people its prices are much cheaper. Nothing else. Must have been advertisers on other CCM&E stations.
 
94.5 and 96.9 now sound alike; 103.3 and Kiss sound similar. 103.3 does not sound much like 94.5 and 103.3. Amp does not play "throwbacks."
 
WEEI-FM got a little bump from the Red Sox, but WBZ-FM was helped by the Pats. WEEI(AM) is down there with WUMB, proving once again that Boston is quite the parochial sports market. Hours of birdfeed talk about the SEC, Big 10 and Big 12 just ain't gonna cut it in these parts.
 
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