Boston September 2012 PPM's

[recto101]

http://ratings.****************/cgi-bin/rol.exe/arb013

Station Jun 12 Jul 12 Aug 12 Sep 12 Format Owner
WXKS-FM 9.7 10.0 8.4 8.9 CHR Clear Channel Communications Inc.
WMJX-FM 6.5 7.1 7.8 7.2 AC Greater Boston Radio Inc.
WKLB-FM 6.2 6.5 5.9 6.5 Country Greater Boston Radio Inc.
WZLX-FM 6.1 5.9 6.3 6.3 Classic Rock CBS Radio
WROR-FM 5.5 6.2 6.3 5.6 Classic Hits Greater Boston Radio Inc.
WJMN-FM 6.0 5.6 5.5 5.3 Rhythmic CHR Clear Channel Communications Inc.
WBZ-AM 4.7 4.6 4.9 4.6 News/Talk CBS Radio Inc

 

[CTListener]

Looks like the classic hits/oldies crowd abandoned by WODS might have tried out WROR and not liked it. I wonder where they went.

 

[chrocket87]

Looks like the classic hits/oldies crowd abandoned by WODS might have tried out WROR and not liked it. I wonder where they went.

Perhaps to WHBA, but we won't know since they still don't subscribe.
Speaking of WODS, the ratings are really starting to come back. Quite impressive to build that kind of a new audience in a few months. Seems to be coming at Jammin's expense, though.

 

[freqlost]

OP, thanks for a link I can look at.

I see WBOS is staying solid.
Does anyone know if they still "bill well" ?

I like AMP and hope they continue their upward climb.

Will "The Fellowship of the Miserable" keep WEEI relevant this fall with hot stove talk ?

 

[BoredModerator]

Mattys Comedy is really taking off.

 

[Eli Polonsky]

Looks like the classic hits/oldies crowd abandoned by WODS might have tried out WROR and not liked it. I wonder where they went.

Perhaps to WHBA, but we won't know since they still don't subscribe.

Did WBOQ stop subscribing? They used to often show up on the low end, but haven't in recent months. Some suburban North Shore, South Shore (over the water), and Metro-Northwest oldies listeners may have gone there from WODS. Some on the South Shore may have also gone to WATD.

 

[WNTIRadio]

Mattys Comedy is really taking off.

Yeah I noticed that too. Lighting the world on fire with 50k listeners and a .3.

That's half the audience of Talk 1200 with 1/100th of the expense. Hmmmm... maybe it isn't a total flop in that regard. Though I think there are better uses for that signal than old Steven Wright routines.

 

[CTListener]

Will "The Fellowship of the Miserable" keep WEEI relevant this fall with hot stove talk ?

I'd imagine that, even though the Patriots themselves are on the Sports Hub, Pats/NFL talk will dominate on WEEI as well, after a few weeks of post-mortem overanalysis of the Sox by the Fellowship. EEI doesn't have to be the Pats' flagship to air relevant talk about the team. In fact, I'd rather listen to a station with no vested interest in the Patriots when it comes to discussion.

As for the hot stove league, there isn't enough talent available to make the Sox an instant contender, I'm afraid, and they've already sent all their top minor league talent elsewhere in trades -- that's obvious when you see how much the minor leaguers they've called up the past two months have struggled. Unless they can pry Price or Shields away from the Rays, Lester becomes Lester again, and Buchholz has a full, consistent season, next year might not be much better than this.

 

[Fenway1912]

RKO seems to have gotten a bump from Rush

BZ-FM gets a bump with Patriots but it seems obvious the sports crowd button pushes between the 2.

Curious that CC will subscribe for Matty's comedy but not WHBA -



Station Cume
WXKS-F 1,558,300
WMJX AC 1,279,600
WKLB-F 794,500
WZLX 776,100
WROR-F 1,062,500
WJMN 909,800
WBZ 650,600
WBZ-F 585,400
WEEI-F 608,900
WBOS 847,600
WBMX 895,000
WBUR-F 437,100
WODS 913,800
WTKK 329,800
WRKO 260,000
WAAF 511,600
WXRV 396,600
WFNQ 212,700
WCRB 175,400
WGBH 244,500
WERS 164,800
WXKS 53,400
WUMB-F 65,900
WKOX 35,900

 

[Dighton Rockhead]

EEI doesn't have to be the Pats' flagship to air relevant talk about the team. In fact, I'd rather listen to a station with no vested interest in the Patriots when it comes to discussion.

You make a great point! It's for that very reason that I prefer to hear talk/analysis on Sox/Celts on "Sports Hub", and Pats/Bruins talk/analysis on 'EEI.

 

[WBIMDJ]

Looks like the classic hits/oldies crowd abandoned by WODS might have tried out WROR and not liked it. I wonder where they went.

Perhaps to WHBA, but we won't know since they still don't subscribe.
Speaking of WODS, the ratings are really starting to come back. Quite impressive to build that kind of a new audience in a few months. Seems to be coming at Jammin's expense, though.

Good. Maybe this will knock some sense into Jam'n and they will stop being a crap mediocre pop station. I mean the other day I heard them playing the SAME song as Kiss, at the SAME time. They need to model themselves after Hot 93.7 WZMX Hartford. Til then, Amp will chip away at their audience. I'm more apt to hear the new Kanye West track on Amp 103.3 then I am on Jam'n!

 

[iyiyi]

I really thought that WMJX would capitalize on the situation better than they have.

The KISS advertising blitz gave them a 0.5 boost. WODS earned a 0.6 increase anyway. The race is definitely on!

WBZ FM did not get the increase I felt they were capable of. Yes, they went up 0.8 but are only 0.4 ahead of WEEI. Celtics are starting up and if there is a NHL season, it will be a truncated one. Probably not the best time for WEEI to alter 850's programming. The ratings for WEPN since they flipped 1050 to Spanish and moved to 101.9 seem to indicate that a big fat 50kW AM carries a great deal of weight with sports listeners.

-

 

[raccoonradio]

Mark of BRW observed GBH's cume went up a bit after getting rid of most of their jazz for more
news/talk. Comedy 1200 ratings down from talk days but a lot cheaper for CC to run. Slight
increase for 96.9, 680 what with the political conventions, other campaign stuff

 

[raccoonradio]

Wonder if EEI may hold back on the ESPN-24/7-850 deal for a little while especially since a major story may break tomorrow afternoon...as in, poss. managerial change...

 

[CTListener]

I really thought that WMJX would capitalize on the situation better than they have.

The KISS advertising blitz gave them a 0.5 boost. WODS earned a 0.6 increase anyway. The race is definitely on!

WBZ FM did not get the increase I felt they were capable of. Yes, they went up 0.8 but are only 0.4 ahead of WEEI. Celtics are starting up and if there is a NHL season, it will be a truncated one. Probably not the best time for WEEI to alter 850's programming. The ratings for WEPN since they flipped 1050 to Spanish and moved to 101.9 seem to indicate that a big fat 50kW AM carries a great deal of weight with sports listeners.

-

There may be a problem in the 55+ demo. My dad, who's 90, has been a WEEI listener for years. He knows about the Sports Hub but doesn't have a preset for it. (Yes, he still drives.) I don't think he's ever listened to 93.7; when he goes to FM, it's for classical music, as it has been for decades. I tried telling him about what's going to happen to 850 later this week on my last visit, but I have the feeling he'll just stop listening to sports talk and make WCRB his only choice. But then, the advertisers don't care if a 90-year-old is listening or not, and station ownership likely wishes he wouldn't.

 

[iyiyi]

Correction: WEPN moved to 98.7 and NOT 101.9 as I had stated. I apologize for the error!

 

[reelyreal]

Comparing WEPN to WEEI is total apples and oranges. WEPN was always the second tier sports station in NYC, WFAN was and is king. WEEI was the big dog in town for the better part of 2 decades. While it's neck and neck with TSH, WEEI has a more loyal fan base than syndicated ESPN programming. The FM simulcast has been going on for a year. There's no concern.

A note about CC "subscribing" to the Arbitrons. The cluster has a contract for the stations in the cluster. As a result, CC sees the entire market's numbers. Mid-year, before the contract is renewed, CC picks up a new station. Why would they call Arbitron and say "hey! We have another station, will you please charge us more even though we already see the station's numbers and demos?"

 

[4CX1000A]

A note about CC "subscribing" to the Arbitrons. The cluster has a contract for the stations in the cluster. As a result, CC sees the entire market's numbers. Mid-year, before the contract is renewed, CC picks up a new station. Why would they call Arbitron and say "hey! We have another station, will you please charge us more even though we already see the station's numbers and demos?"

They may see Arbitron's numbers, but if WHBA isn't a subscribing station, CC can't use the numbers to sell it.

Depending on when CC's contract with Arbitron expires, they may be waiting until next year to add WHBA, figuring that the numbers wouldn't be helpful right now.

I haven't see any billboards for WHBA. Is CC running TV ads for it?

 

[dumber than a box of hair]

A note about CC "subscribing" to the Arbitrons. The cluster has a contract for the stations in the cluster. As a result, CC sees the entire market's numbers. Mid-year, before the contract is renewed, CC picks up a new station. Why would they call Arbitron and say "hey! We have another station, will you please charge us more even though we already see the station's numbers and demos?"

They DON'T already see the station's numbers if it's non-subscribing. In PPM markets stations must have encoders and monitors provided by Arbitron, which are not automatically sent to new stations unless the money is paid.

 

[rockcaptain]

They DON'T already see the station's numbers if it's non-subscribing. In PPM markets stations must have encoders and monitors provided by Arbitron, which are not automatically sent to new stations unless the money is paid.

That is not correct. Non subscribing stations are provided with encoders at no charge. There are many instances of non-subscribers encoding. WFNX was one, and WHBA continues to be one. This data is available to subscribers (which Clear Channel is one). Therefore they, as well as all other subscribers are able to see the PPM data.