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Boston's power house mimiking KTAR
- Thread starter K7VOR
- Start date
WEEI is Sports Parking Lot 8~Fifty. While more and more sports parking lots are moving to FM, KT'R Sports Parking Lot 6~Twenty aint goin' anywhere, anytime soon. Why? Because they've got all the major league sports (sorry, hockey in the desert aint major league) locked up and their signal is muy bueno day and night. Plus none of their competitors is worth a crap. Therefore if WEEI was mimicking KT'R, they'd be stayin' on ancient modulation. (it was KT'R newstalk radio that moved to FM three years ago, thus freeing up 6~Twenty to become a Sports Parking Lot)
Dr. Akbar said:
WEEI also has competition on FM: WBZ-FM just flipped to sports a few weeks ago. Their nighttime signal is all but unheard west of Route 128 (they have to protect KOA Denver). They need an FM in the Boston metro desperately. The FM "affiliates" they have in much of New England don't make it to Boston, with the possible exception of WEEI-FM 103.7, which might cover the southern part of the metro.
KTAR 620 doesn't have this problem. They have a good AM signal that covers the metro and then some. Plus, there is no FM competition here (sorry, KDUS on KUPD-HD2 doesn't count). To me, the only way TMISU move sports to FM is if Clear Channel moves what's left of XTRA 910 to FM. And even then, XTRA would have to right the ship and go more local in order to provide real competition to KTAR.
KeithE4 said:
Clear Channel's priority should be moving KFWhyEye to 95~Five. TMISU own sports in the market and it would be very difficult and downright expensive for anyone to launch an assault against them. The only way Nurse Czarina Jeff and I see Sports Parking Lot 6~Twenty moving to FM is if TMISU grow their 4 station cluster* to include a bunch more FMs.
* don't forget, they still own the unsellable KMVP!
catfish said:
Not in the east valley, where 860 is all but inaudible. A sports format won't work without a good signal into Ahwatukee, north Scottsdale, and Tempe. That's where the money is.
860 is a station that was designed to cover south and west Phoenix. That worked when it was KIFN & KVVA, Phoenix was much smaller, and its Spanish-speaking audience mostly lived in those parts of town (not the case anymore). It worked from the '50s thru the '80s, but a weak signal like that won't work in 2009, regardless of language or format.
So folks younger than 60 will listen.
They put decent programming on it 10 years ago. Few people listened because their nighttime signal was practically nonexistant. Sports is probably the only remaining format that gets a nighttime audience on AM. It needs a big signal and TMISU didn't upgrade the transmitter. 1000 watts doesn't cut it. It needs at least 10 kW day and night to be viable.
catfish said:
They don't listen because KFYI is on AM. KTAR had the same problem with its talk format on 620. In order to reach a younger (still mostly older than 35, though, but at least younger than 60) audience, KFYI will have to move to FM. There really isn't any alternative.
Sports can still work on AM if the signal is good, but pretty much anything else is dead on that band. And even sports will eventually move to FM. We'll see how two FM sports stations do in Boston.
KeithE4 said:
You'd probably need another Cash For Clunkers program to make 8~Sixty a 10kw station day and night. The Nurse Czarina and I can't fault The Men In Secret Underwear for not pouring more money into that sinkhole - afterall they had to purchase land and erect new towers just to move the xmttr off leased land. And they had to reduce daytime non-directional power to 940 watts simply because the site moved two miles north. YIKES! The highest and best use for the station is brokered programming....and our hunch is another buyer will come along within the next six months as this white elephant needs to be unloaded!
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