Oh Please
"It took a REAL PD who KNOWS Urban/Rhythmic. Hot shot up to the HIGHEST its ever been.
And it didn't take much. Champaign wanted true hip hop........not Regulators and Gangsta's Paradise. Mainstream programmer Dan didn't get #s. Babyface did. Its that simple.
Great job Babyface. Champaign needed a station to rep for years and you sealed it."
Or rather, it took urban book placement for WCZQ to get numbers.. I would GUARANTEE that if you were to look at the broken down numbers, you would see a very high rate of black book placement. As a former staff member of that radio station, I believe that Hot 105.5 sounds awful when you actually sit down and listen to it... imaging... music... jocks.... Show me another book like this one, and then I MIGHT be a believer in Jamie's programming abilities. He's done this everywhere else he's been, also... a strong book, but then an immediate decline.
Need I remind you that in Dan's last book, WCZQ hit its previous best of 5.9, but then immediately sank to a 4.4? Where's your praise of Jamie Pendleton now?
For that matter, are you even IN Champaign? Looking at your previous posts, I see a lot of posts about stations in Memphis... I would venture a guess that you are NOT a C-U resident, you never heard Hot 105-5 (as in, Hot 105 FIVE... this Hot 105 point 5 crap is really stupid... Jamie just wanted to slap his own brand on the station) on a consistent basis while Dan was programming it. I'd venture a guess that you are friends with Jamie and you've been spoon fed your "information," which of course is going to make Jamie sound like a star.
I would also point out that this kind of spike upwards in the ratings during the Spring book is not unusual with WCZQ..
Fall 2003 = 3.8
Spring 2004 = 5.9
Fall 2004 = 4.4
Spring 2005 = (won't post it, due to restrictions on quoting current numbers)
So, as I said above, show me this same number in the Fall, and then I MIGHT come around to the "Babyface Fan Club." Until then, this book means nothing to me.
Not as if it matters, though... NextMedia-Decatur, I have it from an inside source there, has been sold... most likely to Cumulus. If that is, in fact, accurate, don't look for Hot 105.5 to continue any kind of success. Cumulus doesn't have a clue when it comes to Urban.
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Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com
Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
Former Air Talent
WCZQ / Decatur - Champaign
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